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DERPLESS DISCOURSE:
Glen Ford
ProductCamp Austin 14
March 7, 2015
Authentic &
intentional
responses

2
Sponsors
Diamond
In Kind
Gold
Platinum

g@glen3dot1.com
@pluckyglen
Presentation stuff:
glen3dot1.com/pca

Today's town hall
? Presentation
? Intentional speaking
? 3 derps
? RFPs
? Forrester Wave
? Open conversation
? Time permitting: show-
and-tell

6
"I'm not sure about these
cookies. They don't look like…
you made them. Did you make
those cookies? You didn't, did
you. No, no… They came from
the… local, uh, 7-Eleven bakery
or wherever."—Mitt Romney

8
"I don't want to put the cart
before the horse…
we don't have a strategy yet
[for defeating ISIS]."
—Barack Obama

9
"We look forward to
continuing our
collaborative
dialogue with
Google about the
future of our
partnership in the
years to come."
(Uber PR)

Missing ingredients
? Romney & Obama:
READINESS
? Uber's PR statement:
AUTHENTICITY

RFP response samplederp
#1
? Requirement:
"data store must be secured from unauthorized
access"
? DON'T:
"We implement security protocols for access to
databases, but they would fail an ISO-27001 audit."
? Why not?: Unnecessary self-condemnation. (And
the question doesn't care about ISO compliance.)

RFP response samplederp
#2
? Requirement:
"presentation of user-generated content shall
comply with WCAG 2.0 Level AA"
? DON'T:
"Not all UGC is Level AA-compliant."
? DO:
"UGC presentation is Level AA-compliant with the
exception of user-uploaded video, which will not
conform to guidelines 1.2.1 and 1.2.2."

"Talking's something you can't do
judiciously unless you keep in practice."

Thank your sponsors!
Derpycatphotocredit:tehchix0r(https://www.flickr.com/photos/tehchix0r/14672273229)
g@glen3dot1.com | @pluckyglen

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Editor's Notes