Ilkka Kettunen: Design as Sensemaking - An autoethnography on the early stages of product development
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Design as sensemaking 2020
1. Ilkka Kettunen
Design as sensemaking
An autoethnography on the early phases of product development
Jussi Timonen
2. How do designers make sense of the design process?
How do designers create opportunities for other
stakeholders to participate in the creative process?
5. 7 properties of sensemaking (Weick 1995, 17)
1. Grounded in identity construction
2. Retrospective
3. Enactive of sensible environments
4. Social
5. Ongoing
6. Focused on and by extracted cues
7. Driven by plausability rather than accurancy
6. Analytic autoetnograpy (Anderson 2006)
Researcher is:
1. a full member in the research group.
2. visible as such a member in published texts.
3. committed to developing theoretical
understandings of boarder social
phenomena.
8. Data
Diary
Videos of design group + management board
meetings
1600 + sketches,
9. Story
Autoetnography narrative, 60 pages.
Duration 10 months
Designing 16 product concepts
Starting from the first meeting with the
management board
Ending up handing over the concepts for
detail design
Plot: enthusiasm, frustration, success
10. Analysis / Interpretation
1st order analysis: the story what happened?
2nd order analysis: presenting the story in a
theoretical perspective what does all this
mean?