Design essentials
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Design Essentials on Mocho, Zomato, Durex and some Creative Posts on Mochi as per Navratri and Gandhi Jayanti
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Writing 1
Writing 1Jimmy Torres Ricse
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Shopping provides both necessity and entertainment for consumers. Some buy what they need while others shop for fun or status. People have different preferences for how and where to shop - online, in-person, or seeking discounts. For many in Huancayo, Peru, shopping at the central market is a way to save money on quality fruits, vegetables, and other products, especially when discounts can be negotiated. While online shopping has advantages of convenience, in-person shopping provides unique social experiences that can make people happier according to some research. However, shopping can also take a long time and be more enjoyable for some like women who thoroughly examine products. Overall, shopping wisely by seeking sales can help save money without compromising qualityPoo Pourri Consumer Profile, Path to Purchase & Marketing Strategy - BIC Clas...
Poo Pourri Consumer Profile, Path to Purchase & Marketing Strategy - BIC Clas...Alexandra Suazo
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CCNY's BIC Consumer Behavior and Persuasion course, taught by Zontee Hou, challenged students to select a company of choice, develop 1-3 consumer profiles (exploring behaviors, path to purchase and motivation for buying) for the target audience of the company, and lastly determine the key consumer insight and 2-3 channels through which we'd recommend communicating with them.
After exploring 3 different consumer profiles, I chose to focus on Karen. Karen is a user that I classified as a "secret user" of Poo Pourri struggling with 'poop anxiety'. I walked the class through Karen's lifestyle and shopping behavior, followed by my view of Poo Pourri's objective and role of communications in her day-to-day life. After reviewing Karen's path to purchase, and the optimal touch points for communicating with her, Consideration and Education, I presented some mockup applications of Poo Pourri at those touch points.
The final product was a 12-minute presentation detailing the final strategy; target consumer, his/her path to purchase, and the 2-3 touch point communications for maximum impact.
Semester: Spring 2014
FNBE0214_BIZ_Final Report
FNBE0214_BIZ_Final ReportWinnie Ang
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This document provides details about a charity drive business project organized by students to raise funds for an old folks' home. The group will sell various products like candies, breads, curry puffs, and provide services like henna art and hairstyling from November 17-21, 2014 on campus. Their target is to raise RM2,500. Competition and packaging details are included for each product. The objectives are to encourage creative and strategic thinking about business while supporting an important cause.KOOVS
KOOVSMudra Institute of Communications
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Koovs is an online fashion retail store that sells mens and womens apparel and accessories. It aims to be the preferred destination for fashion-conscious Indian youth. Its content marketing strategy aims to increase awareness of the brand among style-conscious young Indians. It will create an interactive celebrity web series and fashion-focused video blogs to engage this target audience.Koovs
KoovsMudra Institute of Communications
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The PPT describes how Content Marketing can be used to increase brand awareness of KOOVS and build engagement among its target audience.Beautiful Convergence: Exploring the changing face of beauty retail
Beautiful Convergence: Exploring the changing face of beauty retailDalziel and Pow
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At Dalziel and Pow we love talking about design, brands and stores, and right now the female beauty market has captured our imaginations. As old aesthetic ideals are overturned and new modes of selling emerge, weve identified three key insights where brands can tap into a beautiful convergence of fashion, wellbeing, fitness and lifestyle.
Wed love to hear your thoughts and discuss how these insights can be applied to your brand. Email us at beauty@dalziel-pow.com to start the conversation.Microcelebrity and Parenting in Malaysia
Microcelebrity and Parenting in MalaysiaJulian Hopkins
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際際滷s presented at the Celebrity Studies Journal Conference 2016 , University of Amsterdam .
ABSTRACT
Lifestyle blogging has become an established part of the Malaysian internet, and these microcelebrities (Senft 2012) develop parasocial relations through the interactive affordances of social media, leveraging authenticity through a carefully managed exhibition of aspects of their lives and activities. As their audience changes in both quantity and quality, the bloggers perceptions of their audience develops, and they also adjust their performance according to their own changing life circumstances such as graduating from university or changing jobs. When bloggers become parents, many of them are approached by advertisers keen to promote child- or parent centred consumer goods and services, meaning that their children become additional resources to leverage both audience and income.
This paper presents research that focuses on the impact that parenthood makes upon the lifestyle bloggers. It asks how parents negotiate their microcelebrity status, and the need to share ostensibly authentic portrayals of their life, with the challenges of parenthood. It also explores the impact of the expansion of outlets in a variety of social network sites.
This research follows up on a long-term participant observation of personal and lifestyle bloggers conducted from 2007-2009. Based on an inductive approach, it uses a combination of textual analysis and interviews to revisit microcelebrities who have become parents, and also expands the sample to other microcelebrities who are parents. It explores how they include their children and/or their parenting experiences into their online presence, and negotiate the attendant ethical and experiential challenges.4
4craigslistposting
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The Boho trend became popular in 2005 and features earthy colors and natural styles. The poshsquare website offers a wide variety of Boho clothing from different designers at affordable prices. Customers can purchase reliable Boho-chic apparel online or in stores. The website provides expert assistance to help customers find the right clothing and accessories in a timely and hassle-free manner.2. research (14)
2. research (14)AdobeJackson
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The researcher conducted product research, questionnaires, and interviews to understand their target audience for a clothing line. Product research provided inspiration but was limited. Questionnaires gave audience preferences but were challenging to combine. Interviews provided specific insights but from few individuals. The response showed the majority audience is male who prefers darker colors and plain styles. Most spend over 贈100 monthly on clothing online. The research provided useful insights but balancing all preferences was difficult.Building Your Digital Tribe Through Social Media
Building Your Digital Tribe Through Social MediaSmall Business Festival Victoria
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The Digital Tribe: Building an online community through social media was presented by me at Life Instyle Sydney 2015 to Australian wholesale and retailers. Featuring examples of Australia businesses using social media to build their tribes, as well as current Australian social media usage statistics. For more information contact kylie@ofkin.com, ofkin.comHoka One One whurkorder Overview
Hoka One One whurkorder OverviewSienna Marquis
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The four students had positive experiences promoting and distributing information about Hoka One One running shoes to fellow students at their universities. They found that many runners were receptive to learning about the shoes and their benefits. Several mentioned the shoes' comfort and how they felt like running on clouds. Most said the experience gave them good practice for marketing careers and that they looked forward to future opportunities with the whurkforce.BUSINESS CHARITY DRIVE Final report
BUSINESS CHARITY DRIVE Final reportShiko Foo
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This document outlines the plans for a charity drive business project organized by students to raise funds for an old folks home. The group will sell various products like candies, breads, and curry puffs as well as provide henna art and hairstyling services. They analyze target markets, competitors, and develop strategies for product packaging, pricing, and promotion over 5 days. The objective is to raise RM2,500 for the charity through creative and strategic business planning and experience different business functions and social responsibilities.STONE COLD FOX
STONE COLD FOXLacee De Grasse
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The document discusses the history and evolution of user-generated content from its origins in the 1980s on platforms like Usenet to modern social media. It traces major developments like blogs in the 1990s, wikis in 1998, social networks like Facebook and content sharing like Instagram. The document also outlines pros and cons of user-generated content marketing and provides tips for successful UGC strategies that engage customers.Putting Community First @ Polyvore - TheNextWeb USA - Oct 7, 2013
Putting Community First @ Polyvore - TheNextWeb USA - Oct 7, 2013Jess Lee
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Polyvore is a social media platform with 20 million unique visitors per month, most of whom are women ages 18-34. The company focuses on putting its community first through principles of internal alignment, listening to user feedback, personalization, and helping users achieve their fashion and style dreams. Examples provided include helping a user get an internship, collaborating on a designer product, and sending members to New York Fashion Week to cover shows. The goal is to delight users in order to drive traffic, funding, and overall growth for the company.Sephora Success Case Study
Sephora Success Case StudySneha Iyer
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The document outlines Sephora's marketing strategy for launching its first store in Mumbai, India. Activities included cladding a bus with branding and hiring dancers to promote the brand, giving out credit card vouchers, digital activations like contests on social media, and press engagements. A blogger collaboration program and influencer event with beauty bloggers and socialites was held prior to the store launch event featuring actress Kangana Ranaut. The objective was to promote Sephora as a one-stop beauty shop and build awareness of the brand's launch in Mumbai through an integrated online and offline marketing plan.FINAL Internship Project 
FINAL Internship Project Chelsea Wilson
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This document summarizes an intern's project as the social media coordinator for a small fashion brand called Chloe Oliver. The intern conducted an analysis of Chloe Oliver's social media accounts and developed a strategy to increase engagement and followers across platforms like Instagram, Twitter, Facebook and Pinterest. Over three months, the intern helped gain over 300 new Instagram followers and increased awareness of the brand. The intern also proposed continuing on as a part-time social media coordinator after the conclusion of the internship.1) context (1).pptx
1) context (1).pptxshelbyallerton
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The document discusses Mila Allerton's initial positive reaction to creating a brand for a creative project. She is interested in designing a logo, advertisements, and posters for a perfume, clothing, or makeup brand with a feminine, pink aesthetic. Her mood board and influences include pink, girly styles seen in products like bike perfume bottles. She hopes to design a theme and branding that matches across her logo, advertisement, and other assets for a professional final project. Key inspirations are Jimmy Choo, Coco Chanel, and Paco Rabanne perfume brands known for their simple yet elegant pink and gold designs.2. research (lf) FMP
2. research (lf) FMPMedia Studies
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The document provides an analysis of research conducted to inform the design of a new clothing brand. It summarizes findings from product research, questionnaires, and interviews with the target audience. Key insights include that the audience prefers clean, simple designs with dark color schemes and images over text. They want the website to have an easy navigation and professional look. Most would buy t-shirts and prefer casual styles. This research will help appeal to the mainly female, teenage audience by incorporating their preferences into the clothing designs and website.The Power of Influential Content 
The Power of Influential Content Real-Time OutSource
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This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world!
We had a lively conversation about marketing and how its been completely resurrected with social, and how its still just the beginning!
One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives!
We started to talk about the power of content, and how it can lead to creating the influence weve always dreamed about, and aspired to attain.2nd to 8th Edition of ChalkPiece Journey
2nd to 8th Edition of ChalkPiece JourneyChalkPiece
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Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among school students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. And it's our 2nd to 8 Edition School uniform
School uniformurbane parent
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School Uniform shop for all girls and boys. Buy school uniform online. All Pune school uniform available at Urbaneparent. school shoes at discounted rate.Project2
Project2ibbobb
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The document summarizes a student project to design the website for True Spirit, a uniform company. It describes researching competitors and identifying opportunities to offer a better aesthetic experience and promote user satisfaction. User personas including Sarah, a parent on her lunch break, and John, a parent getting input from his daughter, were created. Site maps and iterations of the design were developed to make the site easy to use while reflecting the brand's style. The project aimed to make purchasing uniforms a simple process for both school administrators and parents.1. Research.pptx
1. Research.pptxDanRichardson44
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The document provides research on existing food tour products to help inform the client's tour project for 18-24 year olds in York. It summarizes two existing food tours: 1) A Soho food bar trail that provides clues between stops to keep groups engaged and seems tailored to a similar audience but for a broader age range. 2) A London East End food tour that seems aimed at middle-aged tourists rather than focusing on independent shops and street food like the client's intended tour. The client analyzes similarities and differences to their planned tour.Shopify
ShopifyOlabiyi Dipeolu
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The document compares conquering social media to going on a date, noting several similarities in etiquette and strategy. Some key similarities include choosing the right platform to effectively reach your audience, like choosing the right location for a date; keeping posts and conversations interesting rather than self-promotional; listening to your audience just as you would a date; and dressing your social media presence appropriately for each platform just as you would dress for a specific date. The document advises testing different platforms until finding the right "partner" that works best.Brand Strategy
Brand StrategyRaj Dutta
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This document outlines brand strategy and creative direction for Ajio, an online fashion retailer in India. It discusses establishing Ajio's brand personality as optimistic, free-spirited and supportive. The phrase "Doubt is Out" is introduced as the creative expression to provide an emotional nudge for people to resolve conflicts between aspirations and anxieties. Research on the mindset of Indian men found they are driven to dare, aspire and achieve success through their own efforts. Examples of successful Indian men from humble beginnings are provided to inspire this mindset. The document recommends making the phrase "Doubt is Out" relevant for Ajio's menswear by building on the brand's DNA and role in affirming customers' aspirations.Social Commerce & WeShop In the Powder Room
Social Commerce & WeShop In the Powder RoomPeabee72
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Social commerce presents a viable revenue stream for the future of monetising your blog. Here's an introduction into what it's all about.....Digital Marketing Strategy by Disha Nahata-KOOVS
Digital Marketing Strategy by Disha Nahata-KOOVSIndian Institute of Digital Education
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Koovs Digital Marketing Presentation, prepared by Disha Nahata at IIDE - Indian Institute of Digital Education.
About Koovs-KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.
A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.Scooter On Social 
Scooter On Social Kartik Mehta
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TVS Wego is launching a social media strategy to position the scooter as a lifestyle product for young urban professionals. The strategy includes:
1) Using Facebook for brand recall, Twitter for brand recognition and interaction, and Instagram for lifestyle imagery to attract an affluent youth target audience.
2) A content plan organized around hashtags like #WeGoForLife and #WeGoExploring, featuring travel, food, and moments content.
3) Engagement activities like contests and user-generated content challenges to increase interactions.
The strategy aims to present the Wego scooter as an enabler of independence and experiences for millennials.Search Engine Optimization
Search Engine OptimizationPrasham Jhaveri
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Search Engine Optimization of Uberhungry. in (Domain Name, Categories, Meta Tags for Website, Meta keywords, Linkback Suggestions)Content Strategy 
Content Strategy Prasham Jhaveri
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This document outlines Uber Eats' digital marketing campaign strategy to increase brand awareness and leads. It discusses Uber Eats' competitors and lower online presence. The objectives are to increase app leads by 20% in a month and boost social media awareness. The target audiences are students, young professionals, and senior managers. Content will be posted to Facebook, Instagram, YouTube and include food photos, restaurant promotions, chef interviews, and contests. A social media calendar and post timings are provided along with sample posts and strategies for on-ground marketing, SEM ads, and influencer collaboration.More Related Content
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2. research (14)AdobeJackson
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The researcher conducted product research, questionnaires, and interviews to understand their target audience for a clothing line. Product research provided inspiration but was limited. Questionnaires gave audience preferences but were challenging to combine. Interviews provided specific insights but from few individuals. The response showed the majority audience is male who prefers darker colors and plain styles. Most spend over 贈100 monthly on clothing online. The research provided useful insights but balancing all preferences was difficult.Building Your Digital Tribe Through Social Media
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This document outlines the plans for a charity drive business project organized by students to raise funds for an old folks home. The group will sell various products like candies, breads, and curry puffs as well as provide henna art and hairstyling services. They analyze target markets, competitors, and develop strategies for product packaging, pricing, and promotion over 5 days. The objective is to raise RM2,500 for the charity through creative and strategic business planning and experience different business functions and social responsibilities.STONE COLD FOX
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The document discusses the history and evolution of user-generated content from its origins in the 1980s on platforms like Usenet to modern social media. It traces major developments like blogs in the 1990s, wikis in 1998, social networks like Facebook and content sharing like Instagram. The document also outlines pros and cons of user-generated content marketing and provides tips for successful UGC strategies that engage customers.Putting Community First @ Polyvore - TheNextWeb USA - Oct 7, 2013
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Polyvore is a social media platform with 20 million unique visitors per month, most of whom are women ages 18-34. The company focuses on putting its community first through principles of internal alignment, listening to user feedback, personalization, and helping users achieve their fashion and style dreams. Examples provided include helping a user get an internship, collaborating on a designer product, and sending members to New York Fashion Week to cover shows. The goal is to delight users in order to drive traffic, funding, and overall growth for the company.Sephora Success Case Study
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The document outlines Sephora's marketing strategy for launching its first store in Mumbai, India. Activities included cladding a bus with branding and hiring dancers to promote the brand, giving out credit card vouchers, digital activations like contests on social media, and press engagements. A blogger collaboration program and influencer event with beauty bloggers and socialites was held prior to the store launch event featuring actress Kangana Ranaut. The objective was to promote Sephora as a one-stop beauty shop and build awareness of the brand's launch in Mumbai through an integrated online and offline marketing plan.FINAL Internship Project
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This document summarizes an intern's project as the social media coordinator for a small fashion brand called Chloe Oliver. The intern conducted an analysis of Chloe Oliver's social media accounts and developed a strategy to increase engagement and followers across platforms like Instagram, Twitter, Facebook and Pinterest. Over three months, the intern helped gain over 300 new Instagram followers and increased awareness of the brand. The intern also proposed continuing on as a part-time social media coordinator after the conclusion of the internship.1) context (1).pptx
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The document discusses Mila Allerton's initial positive reaction to creating a brand for a creative project. She is interested in designing a logo, advertisements, and posters for a perfume, clothing, or makeup brand with a feminine, pink aesthetic. Her mood board and influences include pink, girly styles seen in products like bike perfume bottles. She hopes to design a theme and branding that matches across her logo, advertisement, and other assets for a professional final project. Key inspirations are Jimmy Choo, Coco Chanel, and Paco Rabanne perfume brands known for their simple yet elegant pink and gold designs.2. research (lf) FMP
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The document provides an analysis of research conducted to inform the design of a new clothing brand. It summarizes findings from product research, questionnaires, and interviews with the target audience. Key insights include that the audience prefers clean, simple designs with dark color schemes and images over text. They want the website to have an easy navigation and professional look. Most would buy t-shirts and prefer casual styles. This research will help appeal to the mainly female, teenage audience by incorporating their preferences into the clothing designs and website.The Power of Influential Content
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油
This week I had the pleasure to interview one of the top 50 social marketing and content marketing influencers in the world!
We had a lively conversation about marketing and how its been completely resurrected with social, and how its still just the beginning!
One of the most passionate and interesting moments happened when we were talking about an epic moment in time where social marketing truly changed their lives!
We started to talk about the power of content, and how it can lead to creating the influence weve always dreamed about, and aspired to attain.2nd to 8th Edition of ChalkPiece Journey
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Chalkpiece is a fast-growing Non-Profit Organisation that uses design as a tool to identify and solve social problems. Our Primary Motto is to bring design education as an Academic Syllabus in all schools and Colleges and also spread design awareness to all people, especially among school students. Our main intention is to give design education to enable people to take up the right decision in their careers by applying design principles. And it's our 2nd to 8 Edition School uniform
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This document outlines brand strategy and creative direction for Ajio, an online fashion retailer in India. It discusses establishing Ajio's brand personality as optimistic, free-spirited and supportive. The phrase "Doubt is Out" is introduced as the creative expression to provide an emotional nudge for people to resolve conflicts between aspirations and anxieties. Research on the mindset of Indian men found they are driven to dare, aspire and achieve success through their own efforts. Examples of successful Indian men from humble beginnings are provided to inspire this mindset. The document recommends making the phrase "Doubt is Out" relevant for Ajio's menswear by building on the brand's DNA and role in affirming customers' aspirations.Social Commerce & WeShop In the Powder Room
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A first for fashion online, our team of dedicated buyers work round the clock from our offices in London and India to curate an exclusive selection of the best British and international high street brands.
About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources.
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2) A content plan organized around hashtags like #WeGoForLife and #WeGoExploring, featuring travel, food, and moments content.
3) Engagement activities like contests and user-generated content challenges to increase interactions.
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- 2. Since its inception in 2000 at Bengaluru, India, MOCHI - The Shoe Shoppe is a front-runner in the national fashion arena spread over 104 outlets in 50+ cities. With a strong focus on fashion and style, MOCHI caters to the young cosmopolitan Indian offering them the seasons latest trends and catering to their ever-changing fashion needs. The first MOCHI store opened in 2000 on Commercial Street, Bangalore and has grown into a brand that is synonymous with fresh designs, creativity and spunk for young Indians. Apart from footwear, MOCHI is a one-stop shop for all fashion footwear needs along with a wide assortment of handbags, belts, socks, mobile cases, foot-care and shoe-care products. The footwear options are versatile and befitting every occasion and. The high octane atmosphere in the stores, hands-on staff and the various options to choose from further makes the shopping experience an enjoyable experience. MOCHI ensembles are intrinsically vivacious with varied hues and styles. It celebrates the uniqueness, distinctness and individuality of the youth of today. MOCHI is the apt choice for those who believe in putting their best foot forward, ALWAYS! It outshines itself as a mere footwear brand and is recognized as a bold fashion statement.
- 3. TASK 1
- 4. Engagement-High Best Post of Zomato where a great interaction has taken place with the audience. A Great Response by the Audience & on the comments as well I like this post is because I am a Huge Bollywood Fan so this Post really engaged with me I choose this Post because I am a Guju and Dhokla is one of my Favourite Dish so it enables me to like this Post and also share it with my other friends as well This Post is quite Funny & Amusing
- 5. Engagement-High One more Best Post by Zomato Gold & their Campaign got really Viral among the Audience due to which people started using Zomato Gold A Funny Response by the Audience I like this Post is because it really engages with the audience & also because the Kiki Challenge had really got Viral across Social Media Sites I choose this Post since it has a Qwerky & Funny Content which enables you to like & share the Post with your friends
- 6. Engagement-High Best Post of Durex talking about Section 377 Interactive Response by the audience A Great Response shown by the audience & on the comments as well I choose this Post is because I find the Post really engaging with the audience especially after the announcement of Section 377 #LGBTQ I like this Post as it is really Amusing, Creative & Out of the Box which enables you to like the Post and share it with your other friends as well
- 7. TASK 2
- 8. Presents
- 9. A Post that talks about staying Awesome every time and this feeling of Awesomeness will only come from wearing Mochi Footwear all the time #BeAwesome #Loveyourshoe #StayCool A Post that talks about the love for shoes which it tends to remember at any situation may it be a Party, Event, Sports, Casuals, Formals etc. This Feeling of Love can be expressed by wearing Mochi Footwear