Design essentials ppt
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This document presents a design essentials presentation for Airbnb. It introduces Airbnb as an online marketplace founded in 2008 in San Francisco that connects people looking to rent accommodations with people looking for places to stay. The presentation analyzes creative Facebook posts and gifs from Airbnb as well as other top brands like Starbucks, Aircel India, and ICICI Bank that are engaging, consistent with the brand, and handle customer queries well in the comments. It concludes by thanking the audience and listing design software and gif sources used.
Design essentials ppt
- 1. PRESENTATION ON DESIGN ESSENTIALS OF AIRBNB CREATED BY: PARUL GUPTA
- 2. INTRODUCTION NAME Airbnb FOUNDED IN San Francisco in 2008 OPERATES Online Marketplace, Hospitality SERVICES Lodging, Homestays & Tourism Experience TYPE Private Held Global Company GLOBAL PRESENCE 60 Millions Peoples 192+ Countries PURPOSE Connects People Who Are Looking to Rent With People Who Are Looking For Accommodation.
- 6. FACEBOOK ADS
- 9. THREE BEST POSTS/GIF OF OTHER BRANDS THAT I LIKE TO SHARE
- 10. https://www.facebook.com/Starbucks/vide os/10155930844923057/ 1. STARBUCKS Red colour theme is consistent and creative. The ad asks the audience to tag people whom they love on the festive occasion. Thus this ad is not only engaging but also has an emotional touch to it. The post has 102K likes, 4.2K Comments and 6,465 shares There are all type of comments positive and negative. I like how the team replies and resolved issues regarding customers they faced because they handled all of them in time. Gives impression that Starbucks hospitality and services are excellent. Reflects creativity as well as good marketing.
- 11. https://www.facebook.com/aircel/videos/131581306511198/ 2. AIRCEL INDIA Excellent design and creative showing images of Great indians during independence. The ad tells the audience to feel proud, polite and united and respect all leaders for whom we are here that is the greatest message. Thus this ad is not only engaging but also resolve queries of customers in comments who asked and have some of them wishes over there in very effective manner. Main point is music it have which make it more Engaging and patriotic. The post has 39K likes, 553 Comments and 11,923 shares
- 12. 3. ICICI BANK This post is very engaging and creative in terms of branding because it makes audience get to know that how old the co. is (67 years) as well as wishing them happy republic day. Audience has given a lot of comments for this post from queries, proud quotation to a wishing one. Most interesting part is ICICI is gaining trust with this gesture of patriotism. There in such a unique post and a lot of shares in facebook. 62K likes, 367 Comments and 2,617 shares https://media.giphy.com/media/l2JI85Tr oDatVRs5i/giphy.gif