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Design for Change, It Makes Cents

Patrick Haney
Patrick Haney

This document discusses the concept of change and how design can be used to facilitate positive change. It provides examples of how people can enact change even without permission, such as by changing tools or processes at work or through personal side projects. The document encourages making user-focused changes to reduce friction and earn trust, and provides tips on how designers can help change user habits and behaviors in a positive way. It promotes the idea that even small changes by individuals can collectively change the world for the better.

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DESIGN FOR CHANGE It Makes Cents
HELLO. IM PATRICK. and Im not a sausage.
Design for Change, It Makes Cents
Design for Change, It Makes Cents
CHANGE
WHAT IS CHANGE?
CHANGING THE WORLD IS ABOUT MORE THAN JUST BEING GREEN
TO MAKE THE FORM, NATURE, CONTENT, FUTURE COURSE, ETC., OF (SOMETHING) DIFFERENT FROM WHAT IT IS OR FROM WHAT IT WOULD BE IF LEFT ALONE - dictionary.com
Design for Change, It Makes Cents
Design for Change, It Makes Cents
THE 50 CENT POPE COIN CHANGE WE CAN BELIEVE IN
WHY DO WE NEED IT? Because bad design sucks.
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
WHY CHANGE? For our users (and for pro鍖t too).
Design for Change, It Makes Cents
Design for Change, It Makes Cents
THE THING I HATE THE MOST ABOUT ADVERTISING IS THAT IT ATTRACTS ALL THE BRIGHT, CREATIVE AND AMBITIOUS YOUNG PEOPLE, LEAVING US MAINLY WITH THE SLOW AND SELF-OBSESSED TO BECOME OUR ARTISTS. -Bansky
1. PEOPLE ARE LAZY They just dont feel like it.
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
REDUCE SIGN-UP FRICTION Let your users get to work
Design for Change, It Makes Cents
USERS DONT WANT TO USE YOUR FORM. THEY WANT WHATS ON THE OTHER SIDE. - Luke Wroblewski
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
2. PEOPLE HAVE HABITS And theyre used to them, good or not.
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
3. PEOPLE ARE WARY They dont trust you or your web form.
I GET SO IMPRESSED WHEN I CLICK UNSUBSCRIBE IN EMAILS AND IT WORKS THAT I ALMOST WANT TO RE-SUBSCRIBE. - Fred LeBlanc @fredleblanc
DONT DECEIVE They WILL 鍖nd out.
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
4. PEOPLE GET DISTRACTED Oooh! Something shiny!
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
1. CREATE CHANGE AT WORK Even if you dont have permission
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
<DIV ID=BLOG> <DIV CLASS=HENTRY> <H3 CLASS=ENTRY-TITLE>ABOUT THE SCHOOL OF PUBLIC HEALTH</H3> <P CLASS=ENTRY-CONTENT>LOREM IPSUM...</P> </DIV> </DIV>
2. CHANGE YOUR TOOLS Make them better for you and others.
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
DO WEBSITES NEED TO BE EXPERIENCED EXACTLY THE SAME IN EVERY BROWSER?
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
3. MAKE CHANGE ON THE SIDE Personal projects are more personal.
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
<P> THE PAGE YOU REQUESTED COULD NOT BE FOUND BUT PERHAPS YOU CAN HELP FIND A MISSING CHILD: </P> <SCRIPT TYPE="TEXT/JAVASCRIPT" CHARSET="UTF-8" SRC=/slideshow/design-for-change-it-makes-cents/6040773/"HTTP:/ SCRIPT.MISSINGCHILDREN404.ORG/SCRIPT.JS"> </SCRIPT>
Design for Change, It Makes Cents
Design for Change, It Makes Cents
4. CHANGE THE WORLD One person at a time.
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Text notasausage to 50500
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
Design for Change, It Makes Cents
<SCRIPT LANGUAGE="JAVASCRIPT" TYPE="TEXT/JAVASCRIPT" SRC=/slideshow/design-for-change-it-makes-cents/6040773/"HTTP:/WWW.ONLINELEAF.COM/ SAVETHEENVIRONMENT.JS"></SCRIPT>
OUR USERS Are lazy, so make it easy. Have habits, so take advantage. Are wary, so earn their trust. Get distracted, so keep them focused.
MAKE A CHANGE Create change at work, even if it isnt approved. Help change the tools you use. Use side projects to do good. Be a green designer.
THANK YOU. Patrick Haney Designer/Developer at Hanerino, Inc. @notasausage http://hanerino.com
QUESTIONS?
CHANGE THIS PRESENTATION Give your feedback, and make it better http://spkr8.com/t/5187

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Design for Change, It Makes Cents