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Design for menaing

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UXPA UK
UXPA UK

This document discusses the concepts of meaning, function, ritual, and myth as they relate to product design. It defines each concept and provides examples of how the meaning of products can change over time, context, gender, age, and culture. The document also describes a study where users and designers evaluated products and assessed whether their meaning was primarily functional, ritual-based, or myth-driven. The study found some differences in perspective between users and designers. Finally, the document presents a framework for designing for meaning that involves understanding pre-existing meanings, creating new meanings through metaphor, and aligning product characteristics to communicate the intended meaning.

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Design for Meaning Prof. Joseph Giacomin
What Is Meaning?
Meaning the significance, purpose or underlying truth of something (the what); the motive or intention of something (the why).
Function the way something works or operates; the natural purpose of something or the duty of a person. Some things need doing, with or without aesthetic or semiotic content.
Function
Ritual a series of actions or a type of behaviour which is regularly and invariably followed by someone; a set of fixed actions and sometimes words performed consistently and regularly, especially as part of a ceremony or collectively. Some actions are performed for their aesthetic and semiotic content. The motions and actions send messages.
Ritual Many products and services appear to be designed based on a ritual...
Myth a traditional story, especially one concerning the early history of a people or explaining a natural or social phenomenon; an idealised, exaggerated or fictitious conception of a thing or person. Some things are pure aesthetic or semiotic content. Motions or actions may not be necessary.
Myth Many products and services appear to be designed based on a myth...
Bosch, P. 1985, Context Dependence and Metaphor, in W. Paprotte and R. Dirven (eds) The Ubiquity of Metaphor, John Benjamins Publishing, Amsterdam, Netherlands, pp141-176. Meaning Changes With Context the triangle the small one the large one the equilateral one the white one Natural Description For the Leftmost Object
- Meaning Sometimes Changes With Gender - Meaning Sometimes Changes With Age - Meaning Sometimes Changes With Culture And Various Studies Have shown that
Meaning Changes With Time (Myth Ritual Function) Pantzar, M. 1997, Domestication of Everyday Life Technology: dynamic views on the social histories of artefacts, Design Issues, Vol. 13, No. 3 (Autumn), pp. 52-65. There seems to be a metamorphoses of novelties from toys to instruments, from luxuries to necessities, from pleasure to comfort, or from sensation to routine. When commodities are integrated with each other, e.g., within lifestyles, dwellings, neighbourhoods, etc., there is less and less room for spontaneity. From the perspective of a single consumer, daily choices, of say, using cars, become increasingly dictated by situational factors, routines, and social norms, and less and less by individual preferences.
Meaning Changes With Time (Function Ritual Myth) Pullin, G. 2009, Design Meets Disability, MIT Press. Spectacles have become eyewear you wear glasses rather than carry or just use them. This acknowledges the shift in perspective from a medical model to a social model of prescription. In the past, spectacles were seen almost exclusively in terms of their vision correction. This broader perspective acknowledges the significance of the perceptions of those around you.
An Example: the 20-20-3 study
20 Artefacts
20 People 10 users 10 designers
3 Questions Is the meaning of the artefact mostly functional, ritual or myth? What adjectives best describe the artefact? What product features best communicate the identified meaning?
Users vs Designers Function Ritual Myth users (n=10) 128 112 101 designers (n=10) 117 76 81 all (n=20) 245 188 182
Users vs Designers
Users vs Designers
Users vs Designers
Thank you.
Ideology Pre-existing Meaning New Meaning MythRitual Pre-existing Metaphor New Metaphor Product/Service Characteristics Designing For Meaning Framework Meaningfication* * The use of data, design ethnography, real fictions and co-creation for the purpose of designing artefacts based on new meanings which emerge from the interconnection of evolving patterns of technology, experience, personal identity, societal identity, value assignation and consumption. Function

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Design for menaing

  • 1. Design for Meaning Prof. Joseph Giacomin
  • 3. Meaning the significance, purpose or underlying truth of something (the what); the motive or intention of something (the why).
  • 4. Function the way something works or operates; the natural purpose of something or the duty of a person. Some things need doing, with or without aesthetic or semiotic content.
  • 6. Ritual a series of actions or a type of behaviour which is regularly and invariably followed by someone; a set of fixed actions and sometimes words performed consistently and regularly, especially as part of a ceremony or collectively. Some actions are performed for their aesthetic and semiotic content. The motions and actions send messages.
  • 7. Ritual Many products and services appear to be designed based on a ritual...
  • 8. Myth a traditional story, especially one concerning the early history of a people or explaining a natural or social phenomenon; an idealised, exaggerated or fictitious conception of a thing or person. Some things are pure aesthetic or semiotic content. Motions or actions may not be necessary.
  • 9. Myth Many products and services appear to be designed based on a myth...
  • 10. Bosch, P. 1985, Context Dependence and Metaphor, in W. Paprotte and R. Dirven (eds) The Ubiquity of Metaphor, John Benjamins Publishing, Amsterdam, Netherlands, pp141-176. Meaning Changes With Context the triangle the small one the large one the equilateral one the white one Natural Description For the Leftmost Object
  • 11. - Meaning Sometimes Changes With Gender - Meaning Sometimes Changes With Age - Meaning Sometimes Changes With Culture And Various Studies Have shown that
  • 12. Meaning Changes With Time (Myth Ritual Function) Pantzar, M. 1997, Domestication of Everyday Life Technology: dynamic views on the social histories of artefacts, Design Issues, Vol. 13, No. 3 (Autumn), pp. 52-65. There seems to be a metamorphoses of novelties from toys to instruments, from luxuries to necessities, from pleasure to comfort, or from sensation to routine. When commodities are integrated with each other, e.g., within lifestyles, dwellings, neighbourhoods, etc., there is less and less room for spontaneity. From the perspective of a single consumer, daily choices, of say, using cars, become increasingly dictated by situational factors, routines, and social norms, and less and less by individual preferences.
  • 13. Meaning Changes With Time (Function Ritual Myth) Pullin, G. 2009, Design Meets Disability, MIT Press. Spectacles have become eyewear you wear glasses rather than carry or just use them. This acknowledges the shift in perspective from a medical model to a social model of prescription. In the past, spectacles were seen almost exclusively in terms of their vision correction. This broader perspective acknowledges the significance of the perceptions of those around you.
  • 14. An Example: the 20-20-3 study
  • 16. 20 People 10 users 10 designers
  • 17. 3 Questions Is the meaning of the artefact mostly functional, ritual or myth? What adjectives best describe the artefact? What product features best communicate the identified meaning?
  • 18. Users vs Designers Function Ritual Myth users (n=10) 128 112 101 designers (n=10) 117 76 81 all (n=20) 245 188 182
  • 23. Ideology Pre-existing Meaning New Meaning MythRitual Pre-existing Metaphor New Metaphor Product/Service Characteristics Designing For Meaning Framework Meaningfication* * The use of data, design ethnography, real fictions and co-creation for the purpose of designing artefacts based on new meanings which emerge from the interconnection of evolving patterns of technology, experience, personal identity, societal identity, value assignation and consumption. Function