The document discusses design principles for evaluating websites, including unity, variety, balance, scale and proportion, rhythm, emphasis, and simplicity. Several groups chose different websites as examples that demonstrated these principles well. Unity was shown through consistent linking on one site. Variety was shown through patterns and textures. Balance was shown by evenly lined and sized photos. Scale and proportion was shown through matching smaller and larger photos. Rhythm came from repeating tiles. Emphasis came from an image that popped out. Simplicity came from white space that made a site easy to use.
