Design research in the 1890s...what !
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The document discusses the history and importance of design research from the 1890s to present day. It outlines key design research techniques such as observing people, needfinding, ideation and concept validation, testing, defining context, and competitor analysis. These techniques were pioneered in the 1890s by Louis and Regina Borgenicht and remain important today for ensuring good user experience and business success by conducting thorough research before product development.
Design research in the 1890s...what !
- 1. Design research in the 1890s … what?! By Suhasini Vempati User Experience Designer @ finder.com.au Design research conference, UX Australia 2017
- 2. Designing without research is like getting into a taxi and just saying, “Drive”
- 3. 1890 -> <-Present day Storytime Design Research techniques
- 6. 1 Observing & Understanding people
- 9. Aprons!!
- 12. 4 (User) Testing
- 17. Louis Borgenicht
- 18. great user experience & smart business Good research ->