�ݺ�ߣ

Zach Schendel discusses TV innovation at Netflix. He explains that TV is Netflix's number one global device and that they use design, data science, and engineering to personalize the TV viewing experience for users based on context like location, device, and who they are watching with. Netflix also uses techniques like eye tracking, card sorting, and A/B testing to improve how users browse for new content by showing personalized imagery rather than the same images for all users. The goal is to make content selection more efficient and engaging for Netflix viewers.Read less