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Design thinking for innovative ideas

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Roukaya Issaoui
Roukaya Issaoui

it's about solving a daily problem, the exampl is: how to reduce waiting time in the Tunisian Post office,

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Self-service concept in the post office: two first steps of the design thinking process By: Roukaya ISSAOUI Innovation Management Master www.dicamp.eu
Introduction We aim to use the design thinking tools to solve a daily problem for people on hurry who find themselves stick in the long queue or behind a long time processing customer, in the post office in Tunisia What is the design thinking method and tools? Its a process deals with four basic questions, which correspond to the four stages of the process: What is? What if? What wows? and What works? The What is stage explores current reality. What if envisions a new future. What wows makes some choices. What works takes us into the marketplace. Its a way to help us to understand that products and services are bought by human beings, not target markets segmented into categories This presentation deals with only the 2 first questions of the process www.dicamp.eu
... The design thinking method J. LIEDTKA and T. OGILIVE, Designing for Growth, www.dicamp.eu
... What is? All successful innovation begins with an accurate assessment of the present, of current reality: 1- Customers we hope to serve: people in hurry in the post office ( like me) 2-To spot a problem we use the Journey mapping tool: to follow customers and develop a deep understanding of the problems they struggle with: what they want? How they behave? They want a rapid service : they said: -if I could do it by myself !!! -she is very slowly I have a train to catch - its a wast of time, next time I make the change in a bank They are made, restless, and often they live the office unsatisfied 3- After collecting information mind mapping tool helps us to organize the information weve collected and draw insights from it. www.dicamp.eu
... What is? The mind map Easly manipulating computer categories Student Working people Sick people Currency exchange The largest post office Where ? Restless customer Kind of service Receiving/ sending money Pay bills Start an argument with the receiving agent behavior Live the office Remain waiting and complain www.dicamp.eu
... What if? Having exploring the collected informations and identified the problem, ideas begin to pop into our heads . We start to consider new possibilities, and uncertainties. 1- to imagine creatives ideas: Brainstorming tool: generate ideas like: Creat an express service counter A selfservice machine Pay small amout to avoid the wainting time To have an appointment 2- Brainstrom eache ideas ( advantages, disadvantages, how) it seems crazy, silly or creative, any idea should be recorded. 3-To organize the output of the brainstorming into a concept : the concept development tool: define links between different ideas and bring out a coherent hypothesis or possibility. www.dicamp.eu
... What if? The concept 1- Concept to be tested: A selfservie machine: like the concept of Automated teller machine ( ATM) and the automated train ticketing 2- Where: only in the largest post office ( usually crowded) 3-Fonction: both receiving and eject money 4- Feature: - a simplified system to manipulate for each service ( sending money, receiving money, paying bills) - a rapid processing www.dicamp.eu
... Conclusion www.dicamp.eu

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Design thinking for innovative ideas

  • 1. Self-service concept in the post office: two first steps of the design thinking process By: Roukaya ISSAOUI Innovation Management Master www.dicamp.eu
  • 2. Introduction We aim to use the design thinking tools to solve a daily problem for people on hurry who find themselves stick in the long queue or behind a long time processing customer, in the post office in Tunisia What is the design thinking method and tools? Its a process deals with four basic questions, which correspond to the four stages of the process: What is? What if? What wows? and What works? The What is stage explores current reality. What if envisions a new future. What wows makes some choices. What works takes us into the marketplace. Its a way to help us to understand that products and services are bought by human beings, not target markets segmented into categories This presentation deals with only the 2 first questions of the process www.dicamp.eu
  • 3. ... The design thinking method J. LIEDTKA and T. OGILIVE, Designing for Growth, www.dicamp.eu
  • 4. ... What is? All successful innovation begins with an accurate assessment of the present, of current reality: 1- Customers we hope to serve: people in hurry in the post office ( like me) 2-To spot a problem we use the Journey mapping tool: to follow customers and develop a deep understanding of the problems they struggle with: what they want? How they behave? They want a rapid service : they said: -if I could do it by myself !!! -she is very slowly I have a train to catch - its a wast of time, next time I make the change in a bank They are made, restless, and often they live the office unsatisfied 3- After collecting information mind mapping tool helps us to organize the information weve collected and draw insights from it. www.dicamp.eu
  • 5. ... What is? The mind map Easly manipulating computer categories Student Working people Sick people Currency exchange The largest post office Where ? Restless customer Kind of service Receiving/ sending money Pay bills Start an argument with the receiving agent behavior Live the office Remain waiting and complain www.dicamp.eu
  • 6. ... What if? Having exploring the collected informations and identified the problem, ideas begin to pop into our heads . We start to consider new possibilities, and uncertainties. 1- to imagine creatives ideas: Brainstorming tool: generate ideas like: Creat an express service counter A selfservice machine Pay small amout to avoid the wainting time To have an appointment 2- Brainstrom eache ideas ( advantages, disadvantages, how) it seems crazy, silly or creative, any idea should be recorded. 3-To organize the output of the brainstorming into a concept : the concept development tool: define links between different ideas and bring out a coherent hypothesis or possibility. www.dicamp.eu
  • 7. ... What if? The concept 1- Concept to be tested: A selfservie machine: like the concept of Automated teller machine ( ATM) and the automated train ticketing 2- Where: only in the largest post office ( usually crowded) 3-Fonction: both receiving and eject money 4- Feature: - a simplified system to manipulate for each service ( sending money, receiving money, paying bills) - a rapid processing www.dicamp.eu