Design Thinking focuses on user. Also it helps creating a better entry barrier for your business. It creates IPR ready documentation. It helps making the product/service more accessible and hence desirable. An extended and different articulation of Design Thinking,
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Design Thinking - how does it add value - a different take
2. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Design Thinking Value Add
Connect
Model
Project
Empathise
3. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Connect
Model
Project
Empathise
USER not CONSUMER
DIRECT not REFERRED
PATTERN not QUANTITY
INSIGHTS not DATA
SOCIOLOGY not TECHNOLOGY
Design Thinking Value Add
4. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Connect
Model
Project
Empathise
THOUGHT MODELLING
TASK FLOWS
META-ESSENSING
PROTOTYPING
Design Thinking Value Add
6. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Connect
Model
Project
Empathise
Leap of Faith
Emerging New Meanings
And Metaphors
New Business Models
Future Scenarios
NEW FUNCTIONS
NEW SENSATIONS
NEW TASK FLOWS
NEW MATERIALS
NEW FINISHES
Design Thinking Value Add
7. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
DESIGN IS
DRIVEN BY
EMPATHY &
MEANING
27. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Tao of Physics
Zen and the art of
motorcycle maintenance
Art of War & Business
Bio-Mimicry
Postural Echo
Fractals
Organic Management
32. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Design Thinking Value Add
Connect
Model
Project
Empathise
33. THANKS
connect@turianlabs.com
Turian Labs is a global innovation consulting company that uses
DesignThinking to:
Discover insights & emerging opportunities through user-centric research
Catalyze change & build innovation roadmaps for products, brands & culture
Build Design Thinking organizations through team training
Past two decades, Turian team has worked with several global brands & organizations on
decoding Indian consumer, building future business scenarios, developing new products &
brands and helping them build internal innovation capability.