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DESIGN THINKING
HOW DOES IT ADD VALUE TO THE BUSINESS
MANOJ KOTHARI  TURIAN LABS
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Design Thinking Value Add
Connect
Model
Project
Empathise
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Connect
Model
Project
Empathise
USER not CONSUMER
DIRECT not REFERRED
PATTERN not QUANTITY
INSIGHTS not DATA
SOCIOLOGY not TECHNOLOGY
Design Thinking Value Add
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Connect
Model
Project
Empathise
THOUGHT MODELLING
TASK FLOWS
META-ESSENSING
PROTOTYPING
Design Thinking Value Add
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Connect
Model
Project
Empathise
Parallel Domains
Trickle Downs
Time-tested
Brand-Continuum
Design Thinking Value Add
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Connect
Model
Project
Empathise
Leap of Faith
Emerging New Meanings
And Metaphors
New Business Models
Future Scenarios
NEW FUNCTIONS
NEW SENSATIONS
NEW TASK FLOWS
NEW MATERIALS
NEW FINISHES
Design Thinking Value Add
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
DESIGN IS
DRIVEN BY
EMPATHY &
MEANING
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Rural kitchen in India- Opportunity?
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Rural kitchen in India- Opportunity?
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
CAR USAGE: OPPORTUNITY?
Mobile Charger
Sun Screens
Grocery
Shopping
Bags
Bottle
Grocery
Towel Duster
Shopping
Bags
Sweets
Tolls/Bills
Bottle
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
DESIGN PROCESS
INSISTS ON
SIMULATION
EARLY INSIGHTS
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Bodystorming for a mobile laboratory
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Bodystorming for a passenger vehicle design
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
DESIGN 
EFFICACY IN
FUNCTION &
FORM
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
MAKING SENSE?
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
DESIGN
PRIORITISES AND
SIMPLIFIES
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Just breathe!
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Just Seven?
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Pattern!
Foreign Brand Counter Titan Counter
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
DESIGN
HELPS RADIAL
CONNECT HENCE
META-LEAP
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Tao of Physics
Zen and the art of
motorcycle maintenance
Art of War & Business
Bio-Mimicry
Postural Echo
Fractals
Organic Management
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
DOCUMENTATION
READY | IPR READY
息 Manoj Kothari / Turian Labs / connect@turianlabs.com
Design Thinking Value Add
Connect
Model
Project
Empathise
THANKS
connect@turianlabs.com
Turian Labs is a global innovation consulting company that uses
DesignThinking to:
 Discover insights & emerging opportunities through user-centric research
 Catalyze change & build innovation roadmaps for products, brands & culture
 Build Design Thinking organizations through team training
Past two decades, Turian team has worked with several global brands & organizations on
decoding Indian consumer, building future business scenarios, developing new products &
brands and helping them build internal innovation capability.

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Design Thinking - how does it add value - a different take

  • 1. DESIGN THINKING HOW DOES IT ADD VALUE TO THE BUSINESS MANOJ KOTHARI TURIAN LABS
  • 2. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Design Thinking Value Add Connect Model Project Empathise
  • 3. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Connect Model Project Empathise USER not CONSUMER DIRECT not REFERRED PATTERN not QUANTITY INSIGHTS not DATA SOCIOLOGY not TECHNOLOGY Design Thinking Value Add
  • 4. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Connect Model Project Empathise THOUGHT MODELLING TASK FLOWS META-ESSENSING PROTOTYPING Design Thinking Value Add
  • 5. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Connect Model Project Empathise Parallel Domains Trickle Downs Time-tested Brand-Continuum Design Thinking Value Add
  • 6. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Connect Model Project Empathise Leap of Faith Emerging New Meanings And Metaphors New Business Models Future Scenarios NEW FUNCTIONS NEW SENSATIONS NEW TASK FLOWS NEW MATERIALS NEW FINISHES Design Thinking Value Add
  • 7. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN IS DRIVEN BY EMPATHY & MEANING
  • 8. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Rural kitchen in India- Opportunity?
  • 9. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Rural kitchen in India- Opportunity?
  • 10. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com CAR USAGE: OPPORTUNITY? Mobile Charger Sun Screens Grocery Shopping Bags Bottle Grocery Towel Duster Shopping Bags Sweets Tolls/Bills Bottle
  • 11. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN PROCESS INSISTS ON SIMULATION EARLY INSIGHTS
  • 12. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Bodystorming for a mobile laboratory
  • 13. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Bodystorming for a passenger vehicle design
  • 14. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
  • 15. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN EFFICACY IN FUNCTION & FORM
  • 16. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com MAKING SENSE?
  • 17. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
  • 18. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
  • 19. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
  • 20. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN PRIORITISES AND SIMPLIFIES
  • 21. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Just breathe!
  • 22. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Just Seven?
  • 23. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
  • 24. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Pattern! Foreign Brand Counter Titan Counter
  • 25. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN HELPS RADIAL CONNECT HENCE META-LEAP
  • 26. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
  • 27. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Tao of Physics Zen and the art of motorcycle maintenance Art of War & Business Bio-Mimicry Postural Echo Fractals Organic Management
  • 28. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
  • 29. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
  • 30. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com
  • 31. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com DOCUMENTATION READY | IPR READY
  • 32. 息 Manoj Kothari / Turian Labs / connect@turianlabs.com Design Thinking Value Add Connect Model Project Empathise
  • 33. THANKS connect@turianlabs.com Turian Labs is a global innovation consulting company that uses DesignThinking to: Discover insights & emerging opportunities through user-centric research Catalyze change & build innovation roadmaps for products, brands & culture Build Design Thinking organizations through team training Past two decades, Turian team has worked with several global brands & organizations on decoding Indian consumer, building future business scenarios, developing new products & brands and helping them build internal innovation capability.