55. 21st century
Whats wrong with shopping?
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56. Despite invasive technologies and rise of E-
commerce, people still have to come to the store
While the clothing industry racks up almost $400 billion in annual sales in
the United States, it only generates 8% of those sales online.
Wall Street Daily
Clothing is the most difficult category for online sales - as only 7% of clothing
is sold online. In comparison, 50% of computers and 61% of books are sold
online. Fits.me
The same person wearing size Small in Timberland would need to buy XXL at
Abercrombie Commonsense
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57. If the price point is crossed
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58. What are
the two
most important questions
every shopper raises
before final decision?
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59. Does it fit me?
Does it suit me?
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60. Does it fit me?
body type
Does it suit me?
style
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61. And, currently, there is NO system
being capable of answering both the
question Does this fit me?
and the question Does this suit
me? Dr. Matthias Haesel
Head of Innovation and Team Synergy
Management E-Commerce,
Corporate Development, New Media, Otto
Group*, interviewed in Hamburg.
* The Otto Group is the worlds biggest online retailer for fashion
and lifestyle products. The second biggest retailer after Amazon in
the world.
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