Design your Transparency
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Designing with transparency means you’re designing for trust. Trust creates value in relationships between real people, products and services. But establishing an honest relationship with customers does not only begin when they get to know your product. It starts from the inside — from product proposition, design, development and launch. If we embed it right from the beginning, we’re building high-trust / high-performing teams. We're making sure our customers know our real intent so that they invest and build a valuable relationship with us.
Design your Transparency
- 1. LINKEDIN/TBUESING HOW TO DESIGN YOUR OWN TRANSPARENCY
- 2. TRUST AND VALUE GAME CHANGER INSIDE OUT WHY DO WE NEED TRANSPARENCY? ? LINKEDIN/TBUESING
- 3. the characteristic of being easy to see through. DEFINITION OF TRANSPARENCY = ? LINKEDIN/TBUESING
- 4. Lack of hidden agendas and conditions, accompanied by availability of full information required for collaboration, cooperation, ? and collective decision making. DEFINITION OF BUSINESS TRANSPARENCY = ? LINKEDIN/TBUESING
- 5. Always near Always on Always learning LIVING SERVICES NEED TRUST SINCE THEY ARE
- 6. THEY HELP US BY …
- 7. A trend confirmed by Creepy or Cool? Installation https://vimeo.com/293793002
- 8. But times have changed
- 10. Awareness Trial Consideration Advocacy Purchase Loyalty Use transparency to build bridges in the customer lifecycle ? LINKEDIN/TBUESING
- 11. Compliance GDPR, open banking Cost Saving data breaches, avoid brand damage Productivity high-trust teams outperform OTHER FORMS OF VALUE ? LINKEDIN/TBUESING
- 12. TRUST AND VALUE GAME CHANGER INSIDE OUT HOW CAN IT BE DONE WELL?
- 13. Google Glass’ big mistake was… ? LINKEDIN/TBUESING
- 14. …not just the choice of models.
- 15. …it was in the frame of these glasses.
- 16. Signal to the world that you’re recording!
- 17. IntelSnap Vue How will this eviolve with ever slimmer frames?
- 18. Facebook’s video call Portal even has a clip…
- 19. …to assure you that nobody’s snooping.
- 20. something that people suspected iRobot’s Roomba of doing.
- 21. OR A GOOGLE VERSION OF YOURSELF? Google Home’s only button is to turn the microphone off
- 22. Amazon’s smart lock Key gives you visual control over entries
- 23. How will transparency show within a car dashboard?
- 24. Level 1 Level 2 Level 3 Eggs Baby Bots self motivated trolls Crafted Profiles Bot farms 50 cent armies Hybrid human-automation Embedded in organic networks Gaining transparency on disinformation in real time.
- 25. A business model can be built on transparency of fees…
- 26. …and disrupt a market that was built on lack of transparency.
- 27. Alternatively a fashion label can differentiate with transparency over pricing.
- 28. trends.fjordnet.com Blockchain’s distributed ledger offers transparency over provenance, ownership, transactions or…
- 29. …Identity as in this United Nations project https://id2020.org
- 30. TRUST AND VALUE GAME CHANGER INSIDE OUT BUT YOU HAVE TO START WITH YOURSELF ? LINKEDIN/TBUESING
- 31. REACTIVE / FJORD / ACCENTURE DYNAMIC BRANDING THE TRUTH IS ON THE WALL Agile project rooms are about transparency of goals, methods, progress.
- 32. CONWAY’S LAW Any organization that designs a system is constrained to produce a design whose structure is a copy of the organization’s communication structure. BARRIERS FROM WITHIN THE ORGANISATION
- 33. FRONT OF HOUSE BACK OF HOUSE Customer CX can be limited by the painful Employee Experience (EX)
- 34. Start by making your team structure and decision making visible ? LINKEDIN/TBUESING
- 35. "I realized that without a common definition, you’ll disappoint someone no matter what you do. You’re also potentially opening up the door for someone to weaponize the concept against you, leveling accusations that you aren’t being transparent.” James Everingham, Head of Engineering for Instagram Clear and consistent communication Clarity on how decisions get made Honest and clear feedback Admitting when we are wrong Let decision making be transparent to the team:
- 36. think about your individual team structure and what strengths are represented.
- 37. and don’t wait for the end of the project to allow the team to (anonymously) voice their feelings.
- 38. REACTIVE / FJORD / ACCENTURE DYNAMIC BRANDING OLD DAYS OF BRANDING? BRANDING AGENCY TOP DOWN INSIDE OUT STYLEGUIDE? POLICING SHOW STYLE POLICE Transparency in visual design allows you to stop playing ‘Design Police’ ? LINKEDIN/TBUESING
- 39. and publish it for everyone to understand.
- 40. More about how to apply it in design sprints at www.greaterthanexperience.design
- 41. CREATE TRUST = VALUE MAKE IT A GAME CHANGER START FROM THE INSIDE OUT IN SUMMARY ? LINKEDIN/TBUESING
- 42. SO HOW CAN YOU BE MORE TRANSPARENT TODAY? LINKEDIN/TBUESING