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Designing a Jam Experience - Key Takeaways

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Nina Kostamo Deschamps
Nina Kostamo Deschamps

Are you interested in organizing or participating in the Global Sustainability Jam? Check our report on planning a Jam and our key takeaways on designing a great Jam experience. #GSusJam #DoingNotTalking #ServiceDesign #Sustainability

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SID Laurea MBA 2017 Laura J?rvel?inen / Nina Kostamo Deschamps / Marta Kuroszczyk / Kristina Stening
Hi! This is a summary of Helsinki Sustainability Jam 2016. We put together this in hope to encourage and inspire people designing future Jams or design thinking workshops. We also wanted to share our experience because we had such a rewarding time designing and delivering this experience. A big thank to everyone who helped making this jam experience; Jaakko Porokuokka & Antti Kyt? who helped to facilitate the ideation part of the design process, speakers Rami Ratvio, Piritta Hannonen and Henrietta Sarpakunnas for inspirational keynotes and insights, mentors Kati Pihko, Robin Pettersson, Samuli Cantell and Lotta Julkunen for valuable feedback session and thought provoking discussions. And last, but not least, all the enthusiastic jammers who participated in this 48-hour event! Don¡¯t hesitate to contact us if you have any questions and keep on Jamming! Kristina, Laura, Marta and Nina
Designing a Jam Experience - Key Takeaways
What is a Jam? Jam session - a special performance by musicians who do not regularly play together. Jamming is all about having fun and getting people together. All that is needed is an interest in services and sustainability, accompanied with an open mind. It doesn't matter whether you are a more experienced or a newbie: in a Jam, you won't just be talking about service design or listening presentations, you will work hands-on with your team. Teams have 48 hours to develop new services inspired by a globally shared theme. During a good Jam, you should learn about design thinking, service design methods and sustainability, as well as get to know lots of new awesome people.
What is Sustainability? Sustainability can be defined in many ways; there is no universally agreed definition about it. It strives for long-term ecological balance, economic prosperity and social justice, while ensuring the wellbeing of present and future generations. Global Sustainability Jam is the world¡¯s biggest non-profit innovation event targeting sustainability and organized annually. We took sustainability into consideration as much as possible when designing the Jam; from choosing speakers & mentors to selecting workshop & prototyping material. Participants were interested in sustainability topics. As a result, there were several vibrant and thought- provoking discussions about sustainability during the Jam. ENVIRONMENTAL ECONOMICSOCIAL SUSTAINABILITY ENVIRONMENTAL-ECONOMIC ECONOMIC SOCIAL SOCIAL-ENVIRONMENTAL
FRIENDLY Designing a Jam Time: 3 weeks / Budget: 0 € We ended up hosting the Jam on a very extempore decision, 3 weeks from start to finish. Since we wanted to keep it inclusive, which in our opinion is the meaning of a Jam (i.e. open to everyone), we needed to manage it on a very tight budget. We also had very little time to get sponsors and, in the end, felt that it was liberating. When designing the event, we thought about the overall experience, not only for the participants, but also for the speakers, mentors and us as organisers. THINKING ABOUT THE WANTED ATMOSPHERE During the Jam design phase, we set up some keywords to guide us through the process. These words represented what we wanted the experience to be. Later, all decisions, paths and touchpoints were reflected through these words. #keywords GOOD VIBES LAUGH COLLABORATIVE ECOLOGICAL LEARNING VALUE INVOLVING INCLUSIVE APPROACHABLE MORE ACTION, LESS TALK DIVERSITY DISCOVER NEW
Mood Goals When planning the schedule, we also set mood goals, i.e. what feelings we wanted the Jam to evoke in each day to make ¡®target¡¯ more concrete for ourselves. DAY 1 GOAL Getting people invested in the Jam and weekend ahead by making participants feel comfortable, setting a friendly atmosphere, connecting jammers with one another. DAY 2 GOAL Inspiring participants to trust in the design process with the help of speakers and hands on facilitation. Keeping energy levels high with energizers. DAY 3 GOAL Learning value: making people feel the work & effort had been worthwhile by validating their work with feedback from subject matter experts (our mentors). Our goal was to leave participants feeling inspired and excited about collaborative design.
ROAD MAP FOR THE JAM: 3 weeks from start to finish Building?the core?team: ? Finding?a common? vision & understanding. Assigning?roles?and? responsibilities. Finding the right venue?for the event Research: Forming an understanding of what sustainability is & means to us during this event Defining?the?Jam?concept Organizing the?registration: sign-up Designing the event / service blueprinting:??from?overall? strategy?to?single?touch points Identifying?the communication tonality and visual look & feel of the event?and communicating it to mentors,?participants and speakers Marketing the event to attract participants Organizing practicalities:? food,?materials,?checking?&? arranging?the?venue Documenting?the?process? & communicating the event in social mediaBooking speakers, recruiting mentors JAM TIME!
Designing a Jam Experience - Key Takeaways
The Design Process During the Jam, we guided the participants through a design process based on the Double Diamond model. When setting up the Jam plan, we altered the DD design process to better suit the concept of a Jam. In a Jam, part of the design process is finding a design challenge that the teams feel is worth solving in the context of sustainability.
We started this phase with Rami¡¯s keynote about urban sustainability and displaying the secret theme from Jam headquarters in Colombia. Both became an inspiration and opening to start the discovery phase. Participants started by brainstorming around the theme, then clustering of ideas and discovering main topics. After this, participants had time to evaluate how might we questions and then vote for the most interesting problems to solve. By voting the jammers also formed teams based on what theme they wanted to work with during the Jam. Rest of the evening was spent on team building. Areas of Interest
Defining the Design Brief We started the day with a keynote from customer insight specialist Henrietta on the topic of research after which jammers started conducting their first interviews. The aim for the jammers at this stage was to find a problem worth solving. This is also the phase where jammers usually need support to trust the design process. For this, they got help and excellent ideation facilitation from Antti and Jaakko.
Developing Possible Solutions Jammers started exploring possible solutions by prototyping - after all, it is about doing, not talking! During this phase, participants were provided with an inspirational kick from Piritta¡¯s keynote on design development.
Continuing with Show and Tell Most Jams (and all Hackatons) usually pronounce a winner at the end of the event. For this event, we felt a competition would not have added more value to the experience. Therefore, instead of final pitching rounds, the delivery phase was more about creating value together through discussions and receiving feedback from mentors.I.
Communication Building up to the Jam Experience
Designing a Jam Experience - Key Takeaways
Designing a Jam Experience - Key Takeaways
Designing a Jam Experience - Key Takeaways
Designing a Jam Experience - Key Takeaways
TOP 3 LEARNINGS a Great Jam Experience ? Our of what makes
Designing a Jam Experience - Key Takeaways
TO BE PRESENT?AND?ENGAGED Making an effort to be present and engaged during the entire Jam experience is crucial to gain wanted atmosphere: a psychological safe space where creativity can happen and people feel good being in. Good planning reduces stress and enables organisers and facilitators to be present in the now and not think too much of the steps ahead. 1Tip 1: Detailed planning & getting enough people involved are key aspects of a successful Jam
PROVIDE VALUE?THROUGH? FACILITATION?&?MENTORING When planning a Jam, it is very important to figure out what kind of facilitation participants need. Some teams and participants need closer, hands on, facilitation, while others are better off with a more open style, possibly unstructured, facilitation. During the Jam, it is a good practice to balance facilitation based on the actual needs of participants. In the end, people should feel secured and excited on the possibilities of Design Thinking and Service Design methods. Facilitators and Jam mentors should enable a successful outcome by providing value and concrete tools, while provoking meaningful questions and discussions. 2Tip 2: Be prepared to adjust the facilitation once you get to know the participants better. Always keep the outcome in mind.
EMBRACE THE?FRAMEWORK?AND?? PROCESS but ALSO HAVE FUN A successful Jam gives an opportunity for jammers to discover design thinking and service design methods, in the context of sustainability. It should not matter if participants are newbies or more seasoned designers - everyone should get something out of the experience. However, it is very important not to forget about the fun part! Relaxed atmosphere and connection to others help to create a psychologically safe environment - crucial to creativity and value creation. During the Jam, it is valuable to stimulate the mood and energy levels of the jammers. Team building exercises, ¡®icebreaker¡¯ activities and other warm-ups are almost always regarded as fun, but they are also very important for the structure of a Jam. 3Tip 3: After the first 24 hours getting people to stick with the process can be challenging. Pay a special attention to keep the jammers energy up.
¡°This was the best thing ever!¡± Susanna
¡°I have never done anything like this before, I learned so much¡± Laura
¡°This was the most rewarding event I attended this year¡± Emil
¡°Felt amazing that we actually managed to create something concrete, I had my doubts on Friday but was positively surprised¡± Aino
Thanks for Viewing! Please contact us if you have questions or thoughts you¡¯d like to share. Laura J?rvel?inen / www.linkedin.com/in/laurajarvelainen/ Nina Kostamo Deschamps / www.linkedin.com/in/nkostamo/ Marta Kuroszczyk / www.linkedin.com/in/martakuroszczyk/ Kristina Stening / www.linkedin.com/in/kristinastening/

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Designing a Jam Experience - Key Takeaways

  • 1. SID Laurea MBA 2017 Laura J?rvel?inen / Nina Kostamo Deschamps / Marta Kuroszczyk / Kristina Stening
  • 2. Hi! This is a summary of Helsinki Sustainability Jam 2016. We put together this in hope to encourage and inspire people designing future Jams or design thinking workshops. We also wanted to share our experience because we had such a rewarding time designing and delivering this experience. A big thank to everyone who helped making this jam experience; Jaakko Porokuokka & Antti Kyt? who helped to facilitate the ideation part of the design process, speakers Rami Ratvio, Piritta Hannonen and Henrietta Sarpakunnas for inspirational keynotes and insights, mentors Kati Pihko, Robin Pettersson, Samuli Cantell and Lotta Julkunen for valuable feedback session and thought provoking discussions. And last, but not least, all the enthusiastic jammers who participated in this 48-hour event! Don¡¯t hesitate to contact us if you have any questions and keep on Jamming! Kristina, Laura, Marta and Nina
  • 4. What is a Jam? Jam session - a special performance by musicians who do not regularly play together. Jamming is all about having fun and getting people together. All that is needed is an interest in services and sustainability, accompanied with an open mind. It doesn't matter whether you are a more experienced or a newbie: in a Jam, you won't just be talking about service design or listening presentations, you will work hands-on with your team. Teams have 48 hours to develop new services inspired by a globally shared theme. During a good Jam, you should learn about design thinking, service design methods and sustainability, as well as get to know lots of new awesome people.
  • 5. What is Sustainability? Sustainability can be defined in many ways; there is no universally agreed definition about it. It strives for long-term ecological balance, economic prosperity and social justice, while ensuring the wellbeing of present and future generations. Global Sustainability Jam is the world¡¯s biggest non-profit innovation event targeting sustainability and organized annually. We took sustainability into consideration as much as possible when designing the Jam; from choosing speakers & mentors to selecting workshop & prototyping material. Participants were interested in sustainability topics. As a result, there were several vibrant and thought- provoking discussions about sustainability during the Jam. ENVIRONMENTAL ECONOMICSOCIAL SUSTAINABILITY ENVIRONMENTAL-ECONOMIC ECONOMIC SOCIAL SOCIAL-ENVIRONMENTAL
  • 6. FRIENDLY Designing a Jam Time: 3 weeks / Budget: 0 € We ended up hosting the Jam on a very extempore decision, 3 weeks from start to finish. Since we wanted to keep it inclusive, which in our opinion is the meaning of a Jam (i.e. open to everyone), we needed to manage it on a very tight budget. We also had very little time to get sponsors and, in the end, felt that it was liberating. When designing the event, we thought about the overall experience, not only for the participants, but also for the speakers, mentors and us as organisers. THINKING ABOUT THE WANTED ATMOSPHERE During the Jam design phase, we set up some keywords to guide us through the process. These words represented what we wanted the experience to be. Later, all decisions, paths and touchpoints were reflected through these words. #keywords GOOD VIBES LAUGH COLLABORATIVE ECOLOGICAL LEARNING VALUE INVOLVING INCLUSIVE APPROACHABLE MORE ACTION, LESS TALK DIVERSITY DISCOVER NEW
  • 7. Mood Goals When planning the schedule, we also set mood goals, i.e. what feelings we wanted the Jam to evoke in each day to make ¡®target¡¯ more concrete for ourselves. DAY 1 GOAL Getting people invested in the Jam and weekend ahead by making participants feel comfortable, setting a friendly atmosphere, connecting jammers with one another. DAY 2 GOAL Inspiring participants to trust in the design process with the help of speakers and hands on facilitation. Keeping energy levels high with energizers. DAY 3 GOAL Learning value: making people feel the work & effort had been worthwhile by validating their work with feedback from subject matter experts (our mentors). Our goal was to leave participants feeling inspired and excited about collaborative design.
  • 8. ROAD MAP FOR THE JAM: 3 weeks from start to finish Building?the core?team: ? Finding?a common? vision & understanding. Assigning?roles?and? responsibilities. Finding the right venue?for the event Research: Forming an understanding of what sustainability is & means to us during this event Defining?the?Jam?concept Organizing the?registration: sign-up Designing the event / service blueprinting:??from?overall? strategy?to?single?touch points Identifying?the communication tonality and visual look & feel of the event?and communicating it to mentors,?participants and speakers Marketing the event to attract participants Organizing practicalities:? food,?materials,?checking?&? arranging?the?venue Documenting?the?process? & communicating the event in social mediaBooking speakers, recruiting mentors JAM TIME!
  • 10. The Design Process During the Jam, we guided the participants through a design process based on the Double Diamond model. When setting up the Jam plan, we altered the DD design process to better suit the concept of a Jam. In a Jam, part of the design process is finding a design challenge that the teams feel is worth solving in the context of sustainability.
  • 11. We started this phase with Rami¡¯s keynote about urban sustainability and displaying the secret theme from Jam headquarters in Colombia. Both became an inspiration and opening to start the discovery phase. Participants started by brainstorming around the theme, then clustering of ideas and discovering main topics. After this, participants had time to evaluate how might we questions and then vote for the most interesting problems to solve. By voting the jammers also formed teams based on what theme they wanted to work with during the Jam. Rest of the evening was spent on team building. Areas of Interest
  • 12. Defining the Design Brief We started the day with a keynote from customer insight specialist Henrietta on the topic of research after which jammers started conducting their first interviews. The aim for the jammers at this stage was to find a problem worth solving. This is also the phase where jammers usually need support to trust the design process. For this, they got help and excellent ideation facilitation from Antti and Jaakko.
  • 13. Developing Possible Solutions Jammers started exploring possible solutions by prototyping - after all, it is about doing, not talking! During this phase, participants were provided with an inspirational kick from Piritta¡¯s keynote on design development.
  • 14. Continuing with Show and Tell Most Jams (and all Hackatons) usually pronounce a winner at the end of the event. For this event, we felt a competition would not have added more value to the experience. Therefore, instead of final pitching rounds, the delivery phase was more about creating value together through discussions and receiving feedback from mentors.I.
  • 15. Communication Building up to the Jam Experience
  • 20. TOP 3 LEARNINGS a Great Jam Experience ? Our of what makes
  • 22. TO BE PRESENT?AND?ENGAGED Making an effort to be present and engaged during the entire Jam experience is crucial to gain wanted atmosphere: a psychological safe space where creativity can happen and people feel good being in. Good planning reduces stress and enables organisers and facilitators to be present in the now and not think too much of the steps ahead. 1Tip 1: Detailed planning & getting enough people involved are key aspects of a successful Jam
  • 23. PROVIDE VALUE?THROUGH? FACILITATION?&?MENTORING When planning a Jam, it is very important to figure out what kind of facilitation participants need. Some teams and participants need closer, hands on, facilitation, while others are better off with a more open style, possibly unstructured, facilitation. During the Jam, it is a good practice to balance facilitation based on the actual needs of participants. In the end, people should feel secured and excited on the possibilities of Design Thinking and Service Design methods. Facilitators and Jam mentors should enable a successful outcome by providing value and concrete tools, while provoking meaningful questions and discussions. 2Tip 2: Be prepared to adjust the facilitation once you get to know the participants better. Always keep the outcome in mind.
  • 24. EMBRACE THE?FRAMEWORK?AND?? PROCESS but ALSO HAVE FUN A successful Jam gives an opportunity for jammers to discover design thinking and service design methods, in the context of sustainability. It should not matter if participants are newbies or more seasoned designers - everyone should get something out of the experience. However, it is very important not to forget about the fun part! Relaxed atmosphere and connection to others help to create a psychologically safe environment - crucial to creativity and value creation. During the Jam, it is valuable to stimulate the mood and energy levels of the jammers. Team building exercises, ¡®icebreaker¡¯ activities and other warm-ups are almost always regarded as fun, but they are also very important for the structure of a Jam. 3Tip 3: After the first 24 hours getting people to stick with the process can be challenging. Pay a special attention to keep the jammers energy up.
  • 25. ¡°This was the best thing ever!¡± Susanna
  • 26. ¡°I have never done anything like this before, I learned so much¡± Laura
  • 27. ¡°This was the most rewarding event I attended this year¡± Emil
  • 28. ¡°Felt amazing that we actually managed to create something concrete, I had my doubts on Friday but was positively surprised¡± Aino
  • 29. Thanks for Viewing! Please contact us if you have questions or thoughts you¡¯d like to share. Laura J?rvel?inen / www.linkedin.com/in/laurajarvelainen/ Nina Kostamo Deschamps / www.linkedin.com/in/nkostamo/ Marta Kuroszczyk / www.linkedin.com/in/martakuroszczyk/ Kristina Stening / www.linkedin.com/in/kristinastening/