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Designing Climate Action - Introductions

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Rebecca Gard Silver
Rebecca Gard Silver

Were doing this because its hard. We need to move beyond eco design - greener materials, improved life cycle impact, designing for recyclability. Were seizing the moment of Climate Action talks in Paris to think macro, and micro, and develop prototypes for building the change we want to see in the world. How can we use the tools of design, systems thinking, and business models, to move the bigger levers in the system? This course is a 2 year environmental science and startup MBA course packed into one semester, plus a boot camp in how to organize stakeholders and facilitate community involvement.

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DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 DESIGNING CLIMATE ACTION WERE DOING THIS BECAUSE ITS HARD Class 1 | September 10, 2015
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 CLIMATE CHANGE & PUBLIC OPINION Increasing severity Disinformation Obfuscation and confusion
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 A CONCISE EXPLANATION OF CLIMATE CHANGE 3 - Source: http://waitbutwhy.com/2015/06/how-tesla-will-change-your-life.html
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 TEMPERATURES HAVE ALREADY INCREASED BY 1属C 4 - Comic: XKCD; Title statistic: Climate Change, The Science of Global Warming and Our Energy Future.
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 THE U.S. IS IN THEIR OWN LEAGUE ON CO2 EMISSIONS 5 - Google, WRI
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 BUT THE U.S. PUBLIC IS CONFUSED & DISINFORMED 6 - Yale Project on Climate Change Communication, http://environment.yale.edu/poe/v2014/
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 AND GLOBAL INTEREST HAS WANED OVER TIME 7 - Google Trends global warming climate change An Inconvenient Truth climategate cap & trade
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 THE MEDIA IS FEEDING THIS CONFUSION 8
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 POLITICIANS ARE OUR LEADING SKEPTICS 9
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 OUR STORIES Jen van der Meer Rebecca Silver
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 JEN VAN DER MEER 1111
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 TECH ANALYST MBA HEC MOM ITP PITCHFEST OPEN DATA LUMINARY LABS DRILLTEAM DACHIS WEST VILLAGE DESIGNERS ACCORD SYSTEMS THINKING SUBURBAN CHILDHOOD FROG DESIGN ORGANIC INC. SUSTAINABILITY BA COMP RELIGION REASON STREET ECONOMIST JEN VAN DER MEER
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 REBECCA SILVER: I am a Michigander 1313 Digging in the weeds with product & supply chain sustainability BFA in ID from RISD | o2 | HauteGreen | MBA, MS The University of Michigan | The Erb Institute for Global Sustainable Enterprise | Design+Business | Walmart | Environmental Defense Fund | Adidas | Natural Resources Defense Council | The Council of Fashion Designers of America | Institutional change is slow 13
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 1414DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 REBECCA SILVER: I see the forest for the trees Focusing on where I can have the biggest impact Leveraging technology to scale action on climate change Co-founding a (fledgling) clean-web startup Teaching sustainability at SVA & Parsons 14
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 DESIGNING CLIMATE ACTION Disrupting Dominant Logic Empowering Individuals Building Coalitions Accelerating Action
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 ITS TIME FOR CLIMATE ACTION 16 Game changing climate change events are taking place: At COP21 in Paris in December, members of the UNFCCC will negotiate a binding climate agreement (or fail in their attempt) The Whitehouse & EPA have recently proposed a Clean Power Plan and carbon reduction goals (INDC) The 2016 US Presidential Election will foment the conversation DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 16
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 WE CAN DESIGN A MOVEMENT We live in the center of the action on Climate Change: The UN is convening to double down on its Sustainable Development goals The Pope will address climate change in his visit to NYC New York Climate Week 2015 will offer a stage for our class DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 The Peoples Climate March during NY Climate Week 14 17
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 WERE DOING THIS BECAUSE ITS HARD 18 How might we accelerate stakeholder action, in order to avoid the worst effects of climate change? What leverage points should we focus our attention on? What tools, services, campaigns, activities, educational solutions, and/or platforms might we create to incite key actors and influencers to take action? How can we build a community of engaged experts to help us scale our ideas? How can we measure or model the potential effects of the solutions we develop?
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 HARNESS YOUR AMBITION YOULL NEED IT 19 Part 1 | September 10 30 | Designing Climate Action event design Goals: Become masters of the climate change conversation, harvest ideas for Part 2 of class Activities: Research, roleplaying, event planning, workshop design, web design Core Deliverable: Public event on Designing Climate Action, and online forum Part 2 | October 8 - November 5 | Lean as a tool for action Goals: Develop concepts which accelerate climate action; elevate conversation with experts Activities: Lean customer discovery, quantitative research, concept development Core Deliverable: Final concept and prototype Part 3 | November 12 - December 17 | Taking action Goals: Design successful pilots, launch/handoff projects Activities: Running pilots, measuring impact, event planning, developing partnerships Core Deliverable: Final concepts, pilot results, public demonstration of projects
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 FIRST MAJOR PROJECT: NYC CLIMATE WEEK EVENT 20 WHAT: Designing Climate Action Event, a New York Climate Week 2015 event, hosted by you! FOR WHO: The NYC climate change community WHEN: September 30th (Wednesday), 6:30-9:00pm WHERE: Products of Design DESCRIPTION: Designing Climate Action is an open-innovation forum for designers, scientists and entrepreneurs to collaborate to accelerate climate action. Through an iterative and participatory workshop hosted by the Products of Design community, the event will bring together industry leaders with activists to foster inter-disciplinary partnerships and seed endeavors. Select ideas generated during the event will be developed by Products of Design masters students throughout the fall semester, and publically presented in December 2015 to align with with COP21 proceedings.
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 NEXT WEEKS HOMEWORK 21 Its not information overload. Its filter failure - Clay Shirky INDIVIDUAL ASSIGNMENT | Design your own media bubble, to effectively filter for the climate change conversation; Infuse yourself with both optimistic & pessimistic views (start with the video & readings) Watch: Climate of Doubt, PBS Frontline, October 23, 2012 Read: What we Think when we Try Not to Think About Climate Change, http://www.vice.com/read/a-psychologist-explains-why-people-dont-really-give-a-shit- about-climate-change-608 Read: How Tesla will Change Your Life, http://waitbutwhy.com/2015/06/how-tesla-will- change-your-life.html Create: Design your media bubble Document: Document the best sources you found, and post to Google docs Demo: Be prepared to give a demo of your media bubble in class
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 NEXT WEEKS HOMEWORK 22 Its not information overload. Its filter failure - Clay Shirky GROUP ASSIGNMENT | Research & synthesize who the key influencers in the climate change conversation are (U.S. centric) Select a group of influencers (well do this for you): The media, U.S. politics/policy (state and national), the scientific community, the business community, NGOs and activists Identify: Who are the dominant voices? What is their thesis? What is their motivation? How are they broadcasting their message? Who is listening? How influential are they? What voices are absent from this influencer group? Document: Concisely synthesize your research for the class; Document it in Google Docs, and make sure your research is searchable; This assignment will contribute to a class-wide research repository to help you in your assignments (Access to Google Folder should be in your inbox)
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 SELECTING THE DESIGNING CLIMATE ACTION LOGO 23 HEADS DOWN VOTE
DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 NOW TO 350.ORG OBSERVE. DOCUMENT. ASK QUESTIONS. WHOS THERE AND WHY? WHAT OPPORTUNITIES TO TAKE ACTION ARISE? MAKE FRIENDS. NETWORK.

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Designing Climate Action - Introductions

  • 1. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 DESIGNING CLIMATE ACTION WERE DOING THIS BECAUSE ITS HARD Class 1 | September 10, 2015
  • 2. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 CLIMATE CHANGE & PUBLIC OPINION Increasing severity Disinformation Obfuscation and confusion
  • 3. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 A CONCISE EXPLANATION OF CLIMATE CHANGE 3 - Source: http://waitbutwhy.com/2015/06/how-tesla-will-change-your-life.html
  • 4. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 TEMPERATURES HAVE ALREADY INCREASED BY 1属C 4 - Comic: XKCD; Title statistic: Climate Change, The Science of Global Warming and Our Energy Future.
  • 5. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 THE U.S. IS IN THEIR OWN LEAGUE ON CO2 EMISSIONS 5 - Google, WRI
  • 6. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 BUT THE U.S. PUBLIC IS CONFUSED & DISINFORMED 6 - Yale Project on Climate Change Communication, http://environment.yale.edu/poe/v2014/
  • 7. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 AND GLOBAL INTEREST HAS WANED OVER TIME 7 - Google Trends global warming climate change An Inconvenient Truth climategate cap & trade
  • 8. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 THE MEDIA IS FEEDING THIS CONFUSION 8
  • 9. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 POLITICIANS ARE OUR LEADING SKEPTICS 9
  • 10. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 OUR STORIES Jen van der Meer Rebecca Silver
  • 11. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 JEN VAN DER MEER 1111
  • 12. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 TECH ANALYST MBA HEC MOM ITP PITCHFEST OPEN DATA LUMINARY LABS DRILLTEAM DACHIS WEST VILLAGE DESIGNERS ACCORD SYSTEMS THINKING SUBURBAN CHILDHOOD FROG DESIGN ORGANIC INC. SUSTAINABILITY BA COMP RELIGION REASON STREET ECONOMIST JEN VAN DER MEER
  • 13. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 REBECCA SILVER: I am a Michigander 1313 Digging in the weeds with product & supply chain sustainability BFA in ID from RISD | o2 | HauteGreen | MBA, MS The University of Michigan | The Erb Institute for Global Sustainable Enterprise | Design+Business | Walmart | Environmental Defense Fund | Adidas | Natural Resources Defense Council | The Council of Fashion Designers of America | Institutional change is slow 13
  • 14. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 1414DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 REBECCA SILVER: I see the forest for the trees Focusing on where I can have the biggest impact Leveraging technology to scale action on climate change Co-founding a (fledgling) clean-web startup Teaching sustainability at SVA & Parsons 14
  • 15. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 DESIGNING CLIMATE ACTION Disrupting Dominant Logic Empowering Individuals Building Coalitions Accelerating Action
  • 16. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 ITS TIME FOR CLIMATE ACTION 16 Game changing climate change events are taking place: At COP21 in Paris in December, members of the UNFCCC will negotiate a binding climate agreement (or fail in their attempt) The Whitehouse & EPA have recently proposed a Clean Power Plan and carbon reduction goals (INDC) The 2016 US Presidential Election will foment the conversation DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 16
  • 17. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 WE CAN DESIGN A MOVEMENT We live in the center of the action on Climate Change: The UN is convening to double down on its Sustainable Development goals The Pope will address climate change in his visit to NYC New York Climate Week 2015 will offer a stage for our class DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 The Peoples Climate March during NY Climate Week 14 17
  • 18. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 WERE DOING THIS BECAUSE ITS HARD 18 How might we accelerate stakeholder action, in order to avoid the worst effects of climate change? What leverage points should we focus our attention on? What tools, services, campaigns, activities, educational solutions, and/or platforms might we create to incite key actors and influencers to take action? How can we build a community of engaged experts to help us scale our ideas? How can we measure or model the potential effects of the solutions we develop?
  • 19. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 HARNESS YOUR AMBITION YOULL NEED IT 19 Part 1 | September 10 30 | Designing Climate Action event design Goals: Become masters of the climate change conversation, harvest ideas for Part 2 of class Activities: Research, roleplaying, event planning, workshop design, web design Core Deliverable: Public event on Designing Climate Action, and online forum Part 2 | October 8 - November 5 | Lean as a tool for action Goals: Develop concepts which accelerate climate action; elevate conversation with experts Activities: Lean customer discovery, quantitative research, concept development Core Deliverable: Final concept and prototype Part 3 | November 12 - December 17 | Taking action Goals: Design successful pilots, launch/handoff projects Activities: Running pilots, measuring impact, event planning, developing partnerships Core Deliverable: Final concepts, pilot results, public demonstration of projects
  • 20. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 FIRST MAJOR PROJECT: NYC CLIMATE WEEK EVENT 20 WHAT: Designing Climate Action Event, a New York Climate Week 2015 event, hosted by you! FOR WHO: The NYC climate change community WHEN: September 30th (Wednesday), 6:30-9:00pm WHERE: Products of Design DESCRIPTION: Designing Climate Action is an open-innovation forum for designers, scientists and entrepreneurs to collaborate to accelerate climate action. Through an iterative and participatory workshop hosted by the Products of Design community, the event will bring together industry leaders with activists to foster inter-disciplinary partnerships and seed endeavors. Select ideas generated during the event will be developed by Products of Design masters students throughout the fall semester, and publically presented in December 2015 to align with with COP21 proceedings.
  • 21. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 NEXT WEEKS HOMEWORK 21 Its not information overload. Its filter failure - Clay Shirky INDIVIDUAL ASSIGNMENT | Design your own media bubble, to effectively filter for the climate change conversation; Infuse yourself with both optimistic & pessimistic views (start with the video & readings) Watch: Climate of Doubt, PBS Frontline, October 23, 2012 Read: What we Think when we Try Not to Think About Climate Change, http://www.vice.com/read/a-psychologist-explains-why-people-dont-really-give-a-shit- about-climate-change-608 Read: How Tesla will Change Your Life, http://waitbutwhy.com/2015/06/how-tesla-will- change-your-life.html Create: Design your media bubble Document: Document the best sources you found, and post to Google docs Demo: Be prepared to give a demo of your media bubble in class
  • 22. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 NEXT WEEKS HOMEWORK 22 Its not information overload. Its filter failure - Clay Shirky GROUP ASSIGNMENT | Research & synthesize who the key influencers in the climate change conversation are (U.S. centric) Select a group of influencers (well do this for you): The media, U.S. politics/policy (state and national), the scientific community, the business community, NGOs and activists Identify: Who are the dominant voices? What is their thesis? What is their motivation? How are they broadcasting their message? Who is listening? How influential are they? What voices are absent from this influencer group? Document: Concisely synthesize your research for the class; Document it in Google Docs, and make sure your research is searchable; This assignment will contribute to a class-wide research repository to help you in your assignments (Access to Google Folder should be in your inbox)
  • 23. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 SELECTING THE DESIGNING CLIMATE ACTION LOGO 23 HEADS DOWN VOTE
  • 24. DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015DESIGNING CLIMATE ACTION | WEEK 1: SEPTEMBER 10, 2015 NOW TO 350.ORG OBSERVE. DOCUMENT. ASK QUESTIONS. WHOS THERE AND WHY? WHAT OPPORTUNITIES TO TAKE ACTION ARISE? MAKE FRIENDS. NETWORK.

Editor's Notes

  • #5: Source for 1 degree temperature assurtion: Climate Change, The Science of Global Warming and Our Energy Future. Edmond A. Mathez, American Museum of Natural History, Columbia University Press, New York, 2009 Source for comic: XKCD
  • #14: I WORK WITH COMPANIES TO REFRAME SUSTAINABILITY AS A BUSINESS OPPORTUNITY, TO CREATE VALUE RATHER THAN TO REDUCE IMPACT. IM WORKING ON A CLEAN-TECH STARTUP. I HAVE WORKED FOR ADIDAS, THE NRDC, THE CFDA, WALMART, EDF AND OTHERS. I TEACH AT SVA & PARSONS. BFA IN INDUSTRIAL DESIGN (RISD). MBA & MS IN BUSINESS & ENVIRONMENTAL SCIENCE (UofM). I THINK VISUALLY & SCIENTIFICALLY. SHOW ME THE EVIDENCE THEN COMMUNICATE IT BEAUTIFULLY.
  • #15: I WORK WITH COMPANIES TO REFRAME SUSTAINABILITY AS A BUSINESS OPPORTUNITY, TO CREATE VALUE RATHER THAN TO REDUCE IMPACT. IM WORKING ON A CLEAN-TECH STARTUP. I HAVE WORKED FOR ADIDAS, THE NRDC, THE CFDA, WALMART, EDF AND OTHERS. I TEACH AT SVA & PARSONS. BFA IN INDUSTRIAL DESIGN (RISD). MBA & MS IN BUSINESS & ENVIRONMENTAL SCIENCE (UofM). I THINK VISUALLY & SCIENTIFICALLY. SHOW ME THE EVIDENCE THEN COMMUNICATE IT BEAUTIFULLY.
  • #17: UNFCCC: UN Framework Convention on Climate Change INDC:
  • #18: UNFCCC: UN Framework Convention on Climate Change INDC: