14. Simplify
Source: Harvard Business Review
Is this
element
necessary?
Yes
No
Consider
eliminating
this element
Is this
element
unique?
Yes
No
Can this
element
be made
any simpler?
Compare with similar
elements and consider
eliminating one or
the other
Simplify
and keep
this element
Keep this
element
Yes
No
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rights reserved.
17
PowerPoint Before & After examples
SAP PowerPoint
Befores
Complex, bulky &
inconsistent
SAP PowerPoint
Afters
Easy to understand,
clean & engaging
18. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
18
Before
19. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
19
After
20. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
20
Before
After
Clean, black
background
reduces
clutter
Branded
pictograms
focus
content
Fewer, simplified graphics increase
clarity
Fewer competing visual
elements
21. Tracy the Visionary CMO
Wants to see: The Big Picture
Approach: Harmony & Emotion
22. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
22
Before
23. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
23
After
24. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
24
Before
After
Fewer, simplified graphics increase
clarity
Generous amount of open
space
Clean type
presentation
25. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
25
Before
26. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
26
After
27. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
27
Before
Fewer competing visual
elements
After
Generous amount of open
space
Clean
graphics
28. Fred the Feisty CFO
Wants to see: Numbers
Approach: Information & Emphasis
29. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
29
Before
30. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
30
After
31. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
31
Before
Clean, white
background
reduces
clutter
Branded
pictograms
focus
content
After
Fewer, simplified graphics increase
clarity
Clean type
presentation
32. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
32
Before
33. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
33
After
34. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
34
Before
Fewer
competing
visual
elements
After
Clean and
simple layout
increases
clarity
Fewer, simplified graphics increase
clarity
35. Calvin the Cautious COO
Wants to see: Process Step-by-Step
Approach: Logic & Transitions
36. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
36
Before
38. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
38
Before
After
Clean, white
background
reduces
clutter
Branded
pictograms
focus
content
Fewer, simplified graphics increase
clarity
39. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
39
Before
40. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
40
After
41. INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved.
41
Before
Generous amount
of open space
Clean graphics
Clean type presentation
After