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Leslie Bayona
Agenda
Introduction to Data Visualization
PART 1: ILLUSTRATING IDEAS
PART 2: BUILDING FOR CXOS
PART 3: DESIGN DOS & DONTS
Tools & Templates
Q&A
Designing Data for SAP Sales Academy
Designing Data for SAP Sales Academy
People are more persuaded
when they see visuals in a
presentation
67%
A C T I V I T Y
Select a color that best represents
your personal brand.
Swatching
The SAP Identity
Source: SAP Brand Tools
www.sapbrandtools.com
10/20/30 Rule
10 slides for 20 minutes with a 30 font size
SURFACE
SKELETON
STRUCTURE
SCOPE
STRATEGY
CONCRETE
ABSTRACT
Brings everything together visually.
Makes the structure complete.
Gives shape to the scope.
Transforms strategy to requirements.
Where it all begins.
Source: Harvard Business Review
Organize
Source: Harvard Business Review
Sketch
Idea Illustration
Source: Harvard Business Review
Source: Andrew Abela
Simplify
Source: Harvard Business Review
Is this 
element
necessary?
Yes
No
Consider
eliminating
this element
Is this 
element
unique?
Yes
No
Can this
element
be made 
any simpler?
Compare with similar
elements and consider 
eliminating one or 
the other
Simplify 
and keep 
this element
Keep this
element
Yes
No
Building Personas
Source: Erick Rudiack
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
17
PowerPoint Before & After examples
SAP PowerPoint
Befores

Complex, bulky &
inconsistent
SAP PowerPoint
Afters

Easy to understand, 
clean & engaging
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
18
Before
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
19
After
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
20
Before
After
Clean, black
background
reduces
clutter
Branded
pictograms
focus
content
Fewer, simplified graphics increase
clarity
Fewer competing visual
elements
Tracy the Visionary CMO
Wants to see: The Big Picture
Approach: Harmony & Emotion
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
22
Before
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
23
After
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
24
Before
After
Fewer, simplified graphics increase
clarity
Generous amount of open
space
Clean type
presentation
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
25
Before
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
26
After
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
27
Before
Fewer competing visual
elements
After
Generous amount of open
space
Clean
graphics
Fred the Feisty CFO
Wants to see: Numbers
Approach: Information & Emphasis
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
29
Before
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
30
After
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
31
Before
Clean, white
background
reduces
clutter
Branded
pictograms
focus
content
After
Fewer, simplified graphics increase
clarity
Clean type
presentation
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
32
Before
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
33
After
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
34
Before
Fewer
competing
visual
elements
After
Clean and
simple layout
increases
clarity
Fewer, simplified graphics increase
clarity
Calvin the Cautious COO
Wants to see: Process Step-by-Step
Approach: Logic & Transitions
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
36
Before
Designing Data for SAP Sales Academy
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
38
Before
After
Clean, white
background
reduces
clutter
Branded
pictograms
focus
content
Fewer, simplified graphics increase
clarity
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
39
Before
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
40
After
INTERNAL息 2017 SAP SE or an SAP affiliate company. All
rights reserved. 
41
Before
Generous amount 
of open space
Clean graphics
Clean type presentation
After
Dos & Donts
Dos Donts
Source: SAP Brand Tools
Dos Donts
Think before you ink
Structure for clarity
Eliminate extras
Source: SAP Brand Tools
Tools of the Trade
Paper

by FiftyThree
Procreate
Designing Data for SAP Sales Academy
Designing Data for SAP Sales Academy
Microsoft Sway
The process is messy.
Trust in the process.
Source: Jessica Hagy on How to be Interesting
Designing Data for SAP Sales Academy

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