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Designing for Print

Orange Sparkle Ball, Inc.
Orange Sparkle Ball, Inc.

An overview of some common printing methods, as well as basics and tips for making your print projects successful. Design from start to finish.

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DESIGNING FOR PRINT ORANGE SPARKLE BALL
DONT LET PRODUCTION BE AN AFTERTHOUGHT sign DESIGNER: I designed this really cool heart-shaped sign for a valentine event. Im in a hurry but, I only need one so it should be cheap right? PRINTER: Well...I actually that shape would need to be bleed printed then die cut, which is going to be very expensive for just one piece... and it wont fit on our press.
if you are (EVER) going to have to print it, think about how you are going to make that happen DESIGN WITH INTENT
FAST/ EASY CHEAP/ AFFORDABLE HIGH QUALITY REALITY = YOU CAN ONLY HAVE 2 OUT OF 3 THE IMPOSSIBLE TRIANGLE
COMMON PRINTING METHODS DIGITAL OFFSET THERMOGRAPHY LETTERPRESS ENGRAVING EMBOSSING/DEBOSSING FOIL STAMPING
COMMON PRINTING METHODS DIGITAL OFFSET THERMOGRAPHY LETTERPRESS ENGRAVING EMBOSSING/DEBOSSING FOIL STAMPING full color process: pigment is deposited directly on printing surface and either absorbed or heat-fused (no plates) images on metal plates are transferred/offset to rubber blankets or rollers and then to the print media (1 plate per color) the same process as offset with an additional step: a powder is applied to the ink and then heated to make a raised texture metal plates or wood type are made with image & text in relief, ink is applied and then plates are pressed into print surface metal plates are made with recessed image, ink is applied, then paper is pressed to plate with 2 tons of pressure leaving a raised image same process as engraving or letterpress but with NO ink, or with only varnish using metal plates and a colored film or foil, the image is heat transferred onto the print surface a.k.a inkjet, laser, giclee a.k.a. lithography a.k.a. raised printing a.k.a. the OG of printing a.k.a. bruises are good a.k.a. blind stamping a.k.a. hot stamping
COMMON PRINTING METHODS DIGITAL OFFSET THERMOGRAPHY LETTERPRESS ENGRAVING EMBOSSING/DEBOSSING FOIL STAMPING 1 color = 1 plate higher qty = lower cost per piece
COMMON PRINTING METHODS DIGITAL OFFSET THERMOGRAPHY LETTERPRESS ENGRAVING EMBOSSING/DEBOSSING FOIL STAMPING + fast, full color (photos) - material limitations, color variation + true color, better for large runs, holds finer detail - translucent inks + imitates engraving - doesnt hold fine detail well, can be cheap looking + premium appeal, thicker papers/materials - translucent inks, longer turnaround time + intricate detail, traditional/premium, metallic & opaque inks - longer turnaround, harder to find, not for 2-sided printing + unique textural effect - not great for all uses/materials + metallics, light colors on dark paper - can be cheap looking, not for 2-sided printing
COLOR VARIES WITH PROCESS & MATERIAL DIGITAL OFFSET THERMOGRAPHY LETTERPRESS ENGRAVING EMBOSSING/DEBOSSING FOIL STAMPING (pretend this is dark gray paper)
WHAT ADDS COMPLEXITY, TIME AND COST FINISHING die-cutting (anything not a rectangle) folding binding duplexing hand-assembly MULTIPLE PROCESSES order materials - then - offset print - then - letterpress - then - assemble CHANGES qty changes or additional runs file edits or mistakes
what is your printing budget? how many do you need? (explain economies of scale) do you have a particular size or format in mind? have you seen something similar that you are basing this on? May I see it? (check it out and see if it is comparable to what they are asking for: is it more/less complicated or expensive?) what is your deadline? (explain turnaround time) please look over the proof carefully. It will be printed exactly as shown. CLIENT COMMUNICATION CHECKLIST
PROOF for spelling, grammar and content CMYK outline all text and paths (save a separate un-outlined version in case of edits) embed artwork (300 dpi at full scale) output as press quality pdf send native file along with pdf (most cases) include trim marks and bleeds .25 stroke weight minimum use a separate layer for finishing instructions (drill holes, score marks, etc) FILE CHECKLIST ZOOM INTO 300%-400% TO SEE A BETTER IDEA OF PRINT RESOLUTION ON YOUR SCREEN
can I have a cost estimate? what is the turnaround time? do you have file type or setup preferences? (usually pdf, tif, eps, or .ai) do you have spec templates or min./max. press or material restrictions? do you offer proofing (hard or digital)? attach all print specs with artwork: qty PMS colors or other color matching size finishing instructions stock (bleeds, cutting, scoring, folding, assembly) attach a mock-up or drawings as needed (paper dolls!) specify deadline and delivery instructions BE AS SPECIFIC AS POSSIBLE PRINTER COMMUNICATION CHECKLIST
WHAT CLIENT SEES vs. WHAT PRINTER SEES
Atlanta Area Printers MATCH THE PROJECT TO THE PRINTER MOO.COM HENRY & CO. LAWRENCE INK BUSTERS ART LAMINATING PRINT TIME ALEE & PRESS 48HOURPRINT.COM OVERNIGHTPRINTS.COM GREENPRINTERONLINE.COM
QUESTIONS?

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Designing for Print

  • 2. DONT LET PRODUCTION BE AN AFTERTHOUGHT sign DESIGNER: I designed this really cool heart-shaped sign for a valentine event. Im in a hurry but, I only need one so it should be cheap right? PRINTER: Well...I actually that shape would need to be bleed printed then die cut, which is going to be very expensive for just one piece... and it wont fit on our press.
  • 3. if you are (EVER) going to have to print it, think about how you are going to make that happen DESIGN WITH INTENT
  • 4. FAST/ EASY CHEAP/ AFFORDABLE HIGH QUALITY REALITY = YOU CAN ONLY HAVE 2 OUT OF 3 THE IMPOSSIBLE TRIANGLE
  • 6. COMMON PRINTING METHODS DIGITAL OFFSET THERMOGRAPHY LETTERPRESS ENGRAVING EMBOSSING/DEBOSSING FOIL STAMPING full color process: pigment is deposited directly on printing surface and either absorbed or heat-fused (no plates) images on metal plates are transferred/offset to rubber blankets or rollers and then to the print media (1 plate per color) the same process as offset with an additional step: a powder is applied to the ink and then heated to make a raised texture metal plates or wood type are made with image & text in relief, ink is applied and then plates are pressed into print surface metal plates are made with recessed image, ink is applied, then paper is pressed to plate with 2 tons of pressure leaving a raised image same process as engraving or letterpress but with NO ink, or with only varnish using metal plates and a colored film or foil, the image is heat transferred onto the print surface a.k.a inkjet, laser, giclee a.k.a. lithography a.k.a. raised printing a.k.a. the OG of printing a.k.a. bruises are good a.k.a. blind stamping a.k.a. hot stamping
  • 8. COMMON PRINTING METHODS DIGITAL OFFSET THERMOGRAPHY LETTERPRESS ENGRAVING EMBOSSING/DEBOSSING FOIL STAMPING + fast, full color (photos) - material limitations, color variation + true color, better for large runs, holds finer detail - translucent inks + imitates engraving - doesnt hold fine detail well, can be cheap looking + premium appeal, thicker papers/materials - translucent inks, longer turnaround time + intricate detail, traditional/premium, metallic & opaque inks - longer turnaround, harder to find, not for 2-sided printing + unique textural effect - not great for all uses/materials + metallics, light colors on dark paper - can be cheap looking, not for 2-sided printing
  • 9. COLOR VARIES WITH PROCESS & MATERIAL DIGITAL OFFSET THERMOGRAPHY LETTERPRESS ENGRAVING EMBOSSING/DEBOSSING FOIL STAMPING (pretend this is dark gray paper)
  • 10. WHAT ADDS COMPLEXITY, TIME AND COST FINISHING die-cutting (anything not a rectangle) folding binding duplexing hand-assembly MULTIPLE PROCESSES order materials - then - offset print - then - letterpress - then - assemble CHANGES qty changes or additional runs file edits or mistakes
  • 11. what is your printing budget? how many do you need? (explain economies of scale) do you have a particular size or format in mind? have you seen something similar that you are basing this on? May I see it? (check it out and see if it is comparable to what they are asking for: is it more/less complicated or expensive?) what is your deadline? (explain turnaround time) please look over the proof carefully. It will be printed exactly as shown. CLIENT COMMUNICATION CHECKLIST
  • 12. PROOF for spelling, grammar and content CMYK outline all text and paths (save a separate un-outlined version in case of edits) embed artwork (300 dpi at full scale) output as press quality pdf send native file along with pdf (most cases) include trim marks and bleeds .25 stroke weight minimum use a separate layer for finishing instructions (drill holes, score marks, etc) FILE CHECKLIST ZOOM INTO 300%-400% TO SEE A BETTER IDEA OF PRINT RESOLUTION ON YOUR SCREEN
  • 13. can I have a cost estimate? what is the turnaround time? do you have file type or setup preferences? (usually pdf, tif, eps, or .ai) do you have spec templates or min./max. press or material restrictions? do you offer proofing (hard or digital)? attach all print specs with artwork: qty PMS colors or other color matching size finishing instructions stock (bleeds, cutting, scoring, folding, assembly) attach a mock-up or drawings as needed (paper dolls!) specify deadline and delivery instructions BE AS SPECIFIC AS POSSIBLE PRINTER COMMUNICATION CHECKLIST
  • 14. WHAT CLIENT SEES vs. WHAT PRINTER SEES
  • 15. Atlanta Area Printers MATCH THE PROJECT TO THE PRINTER MOO.COM HENRY & CO. LAWRENCE INK BUSTERS ART LAMINATING PRINT TIME ALEE & PRESS 48HOURPRINT.COM OVERNIGHTPRINTS.COM GREENPRINTERONLINE.COM