ED19 Presentation: Matthias Kretschmer of Desk-Net
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Presentation held at the Editorial Days 2019: Main 際際滷s Speaker: Matthias Kretschmer (CEO & Founder Desk-Net)
ED19 Presentation: Matthias Kretschmer of Desk-Net
- 1. 1 #ed19
- 2. 2 Main Conference Room 09:30 Welcome to the Editorial Days 2019 09:45 Meinolf Ellers (dpa/nma) The physics of stories 10:15 Samuli Leivonniemi (hs.fi) How Helsingin Sanomat turned subscriptions into growth 10:45 Prof. Christoph Moss (Mediamoss) How the newsroom enables loyalty 11:15 Coffee break 11:30 Vincent Joye (Axa) Towards a customer centric communication 12:00 Thomas Kaspar (Ippen / Frankfurter R.) Reach builds loyalty: How editorial teams find new audiences and bind them 12:30 Next Media Accelerator - Startup Pitches 13:00 Lunch Breakout Room 11:30 Desk-Net Clinics: Best Practice Workshop (I)
- 3. 3 Main Conference Room 13:45 Christopher Pramstaller (S端ddeutsche Ztg.) From occasional reader to subscriber 14:15 Panel discussion Loyal users: What role will technology play in this? 14:40 Matthias Kretschmer (Desk-Net) Content planning for repeat users how will Desk-Net support this? 15:05 Coffee break 15:20 Karsten Ellehauge-Haag Loyalty requires cultural focus 15:50 Matthias Kretschmer Desk-Net Roadmap (I) 16:05 Benno H辰fliger (Forward Publishing) New publishing suite for publishers 16:20 Matthias Kretschmer Desk-Net Roadmap (II) 17:00 End of the Editorial Days 2019 Breakout Room 14:15 Desk-Net Clinics: Best Practice Workshop (II)
- 4. 4 Main Conference Room 09:30 Welcome to the Editorial Days 2019 09:45 Meinolf Ellers (dpa/nma) The physics of stories 10:15 Samuli Leivonniemi (hs.fi) How Helsingin Sanomat turned subscriptions into growth 10:45 Prof. Christoph Moss (Mediamoss) How the newsroom enables loyalty 11:15 Coffee break 11:30 Vincent Joye (Axa) Towards a customer centric communication 12:00 Thomas Kaspar (Ippen / Frankfurter R.) Reach builds loyalty: How editorial teams find new audiences and bind them 12:30 Next Media Accelerator - Startup Pitches 13:00 Lunch Breakout Room 11:30 Desk-Net Clinics: Best Practice Workshop (I)
- 5. 5 Main Conference Room 13:45 Christopher Pramstaller (S端ddeutsche Ztg.) From occasional reader to subscriber 14:15 Panel discussion Loyal users: What role will technology play in this? 14:40 Matthias Kretschmer (Desk-Net) Content planning for repeat users how will Desk-Net support this? 15:05 Coffee break 15:20 Karsten Ellehauge-Haag Loyalty requires cultural focus 15:50 Matthias Kretschmer Desk-Net Roadmap (I) 16:05 Benno H辰fliger (Forward Publishing) New publishing suite for publishers 16:20 Matthias Kretschmer Desk-Net Roadmap (II) 17:00 End of the Editorial Days 2019 Breakout Room 14:15 Desk-Net Clinics: Best Practice Workshop (II)
- 6. 6 Panel discussion Loyal users: What role will technology play in this? David Guardado (Prensa Iberica) Samuli Leivonniemi (Helsingin Sanomat) Christopher Pramstaller (S端ddeutsche Zeitung)
- 7. 7 Content Planning for Loyal Users So, how will Desk-Net support this?
- 8. 8 Moving from not really planning content via correctly planning content to correctly planning the right content
- 9. 9 The right content attracts generates loyalty converts Lifetime value Topic News type Target group Exclusivity Products
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- 13. 13 The right content attracts generates loyalty converts Lifetime value Topic News type Target group Exclusivity Products
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- 16. 16 Minimum list of field types we will make available: _ Single-select _ Multi-select _ Text
- 17. 17 Implementation will start in late Summer/Fall 2019 and will happen step by step Make available on Detailed Entry and in emails & calendar files List filtering Make available in the API Search
- 18. 18 So you are planning the right content. Are you sure? How do you know?
- 19. 19 well Desk-Net needs to provide you with forward-looking data so that you do know.
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- 25. 25 Are we really planning enough of the right content?
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- 27. 27 We will expand the functionality of the Excel file download for statistics _ Expand to more pages _ Include data of custom fields _ Minor update coming in the next few weeks _ Aggregated data per story, not multiple lines per assigned publication
- 28. 28 Main Conference Room 13:45 Christopher Pramstaller (S端ddeutsche Ztg.) From occasional reader to subscriber 14:15 Panel discussion Loyal users: What role will technology play in this? 14:40 Matthias Kretschmer (Desk-Net) Content planning for repeat users how will Desk-Net support this? 15:05 Coffee break 15:20 Karsten Ellehauge-Haag Loyalty requires cultural focus 15:50 Matthias Kretschmer Desk-Net Roadmap (I) 16:05 Benno H辰fliger (Forward Publishing) New publishing suite for publishers 16:20 Matthias Kretschmer Desk-Net Roadmap (II) 17:00 End of the Editorial Days 2019 Breakout Room 14:15 Desk-Net Clinics: Best Practice Workshop (II)
- 29. 29Source: Google Analytics Number of users Last ten years
- 30. 30 Story Status
- 31. 31 Story Status
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- 35. 35 Decision-making Priority-setting Production process Proposal / Accepted / Rejected Nice-to-have / Top story Editing / Published
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- 39. 39 Story lists sorted by time slot can be viewed across platforms. Time slots with the same end time will be merged. 9:00 12:00 14:00 7:00 12:00 14:00 Morning A Noon A Morning B Noon B 7:00 12:00 14:00 Morning A & B Noon A & B 9:00
- 40. 40 Stories per Topic - Screenshot
- 41. 41 Stories per Topic Screenshot - large
- 42. 42 Monthly view Screenshot
- 43. 43 https://www.dropbox.com/s/ybs5m6klq7fmhmg/Livingdocs-Desk-Net-Integration%20-%20V1.0.mp4?dl=0
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- 46. 46 Left navigation expanded - screenshot
- 47. 47 Left navigation collapsed - screenshot
- 48. 48 Thank you! Have a safe trip home.