'Samen inzetten op de beste Veluwe beleving' #veluwe2020

Jun 25, 2015Download as PPTX, PDF0 likes269 views

Destinatie Veluwe 2020, presentatie 'Samen inzetten op de beste Veluwe beleving' door Thomas Sprangers, Client Strategist Destination Think!

De Veluwe beleving
Thomas Sprangers
23/06/2015

'Samen inzetten op de beste Veluwe beleving' #veluwe2020

8.000 foto’s per dag
50% deelt via social media
Bereik van 1.2 miljoen mensen per dag!

6%
5
%
8%
10%
10%
18%
22%
30%
32%
39%
56%
56%
Family, friends,
or colleagues
offline
Internet
TV
Family, friends,
or colleagues
online
Magazines/
Newspapers
Informational
brochures
Books
Radio
Travel agents
Travel groups
800 or toll-free
number
Other
The 2014 Traveler’s Road to Decision
Think with Google
Vrienden, familie en
online zijn de belangrijkste
bronnen voor reisinspiratie
Use online sources (net):
65
%Family, friends, or
colleagues offline
62
%

Manage de
ervaring en
anderen doen
jouw marketing

De bedrijven in
de sector zijn
de scènes

En de
belevingen en
ervaringen zijn
het plot

Is adverteren
echt de beste
investering?
100% empathie
met je bezoeker
Wat is het
alternatief?

100% empathie
met je bezoeker
1. Meet en monitor
de beleving

100% empathie
met je bezoeker
1. Meet en monitor
de beleving
2. Beschrijf de
“customer journey” van de
Veluwe
3. Verbeter de beleving
Emotion

Hoe kun
je de beleving
verbeteren?
1. Bereik en inspireer
bezoekers d.m.v authentieke,
relevante content
Emotion

Hoe kun
je de beleving
verbeteren?
1. Bereik en inspireer
bezoekers d.m.v authentieke,
relevante content
2. Moedig het delen
van content aan
Emotion

Hoe kun
je de beleving
verbeteren?
1. Bereik en inspireer
bezoekers d.m.v authentieke,
relevante content
2. Moedig het delen
van content aan
3. Help je bezoekers in real-time
Emotion

Discover
Diverge
Define
Converge
Design
Diverge
Develop
Converge
Find
the right
opportunity
Define the
right problem or
opportunity

Je kunt iets
anders doen met
je marketing
budget
En anderen
doen de
marketing voor
je
Manage samen
de Veluwe
beleving van je
bezoeker

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'Samen inzetten op de beste Veluwe beleving' #veluwe2020

1. De Veluwe beleving Thomas Sprangers 23/06/2015

19. Emotion

20. Emotion

21. Emotion

22. En ik was niet alleen

23. 8.000 foto’s per dag 50% deelt via social media Bereik van 1.2 miljoen mensen per dag!

24. Verhalen van anderen Jouw verhalen

25. 6% 5 % 8% 10% 10% 18% 22% 30% 32% 39% 56% 56% Family, friends, or colleagues offline Internet TV Family, friends, or colleagues online Magazines/ Newspapers Informational brochures Books Radio Travel agents Travel groups 800 or toll-free number Other The 2014 Traveler’s Road to Decision Think with Google Vrienden, familie en online zijn de belangrijkste bronnen voor reisinspiratie Use online sources (net): 65 %Family, friends, or colleagues offline 62 %

27. Manage de ervaring en anderen doen jouw marketing

28. De Veluwe is het podium

29. De bezoeker is de hoofdpersoon

30. De bedrijven in de sector zijn de scènes

31. De werknemers zijn de cast

32. En de belevingen en ervaringen zijn het plot

33. Het verhaal wordt online verteld

35. Is adverteren echt de beste investering? 100% empathie met je bezoeker Wat is het alternatief?

36. 100% empathie met je bezoeker 1. Meet en monitor de beleving

37. 100% empathie met je bezoeker 1. Meet en monitor de beleving 2. Beschrijf de “customer journey” van de Veluwe 3. Verbeter de beleving Emotion

38. Hoe kun je de beleving verbeteren? 1. Bereik en inspireer bezoekers d.m.v authentieke, relevante content Emotion

40. Hoe kun je de beleving verbeteren? 1. Bereik en inspireer bezoekers d.m.v authentieke, relevante content 2. Moedig het delen van content aan Emotion

42. Hoe kun je de beleving verbeteren? 1. Bereik en inspireer bezoekers d.m.v authentieke, relevante content 2. Moedig het delen van content aan 3. Help je bezoekers in real-time Emotion

44. Hoe kun je de beleving verbeteren? 1. Bereik en inspireer bezoekers d.m.v authentieke, relevante content 2. Moedig het delen van content aan 3. Help je bezoekers in real-time 4. Onderhoud relaties en maak ambassadeurs van je bezoekers Emotion

46. Discover Diverge Define Converge Design Diverge Develop Converge Find the right opportunity Define the right problem or opportunity

47. Je kunt iets anders doen met je marketing budget En anderen doen de marketing voor je Manage samen de Veluwe beleving van je bezoeker

Editor's Notes

#2: MITCH: All of the photos in the following series should represent travel snaps. You can use a consistent style for all of them, to save time. Speaker note: We know each other from University where we shared a house. We are the same age, have the same friends We all have different reasons to go on a trip I go on a trip to recharge, enjoy the snow, relax, be with friends. I don’t mind stopping at three if the sun os there and I want to chill Rik goes to ski from very first lift to very lasty, drink his face off for 3 hours, hopefully run into some nice girl, go to bed (with or without that girl) and start again the next day.
#4: Online, zoeken geinspireerd raken.
#5: My friend rick, he knows it all
#6: Planning Driving
#7: Fun! Voorpret, Voorbereiding autotrip van 12 uur autotrip
#8: Station Utrecht, een hel
#9: And to keep on complaining: 12 hours of being jammed in the back of a Volgswagen Polo isn’t exactly a pleasure eiter. All this time I’m thinking: I should’ve paid the € 200 extra and hopped on a plane! This is not worth it! But then, after 12 long hours we finally got there. I was looking forward to the fireplace, the comfortable furniture and the lovrely beds
#10: …�Ħ
#11: Crazy with anticipation, we got on the lift. It was one of those old ones that goes really slow, so I could resist getting my hands cold and taking a picture Thinking: almost there, woohoo! Feeling excited
#12: Moment we’ve all been waiting for
#13: Based on a recommandation from the girl from the ski lift, we went to this place: € 12 beers, loud commercial house music, drunk people. Exactly the place one of my friends likes, not my kind of place at all. I felt really out of place and wanted to go and have abeer somewhere else I was thinking: I’m not here to shout in my friend’s ear and drink myself poor, I’d like to chat to my friends!
#14: Then we found this place via Twitter
#15: Restaurant trip advisor
#16: Terug naar klein plekje
#23: Change copy to: En ik ben niet alleen
#24: Change copy: 8.000 foto’s per dag 50% deelt via social media Bereik van 1.2 miljoen mensen per dag!
#26: Ik luister naar vrienden en familie voor inspiratie, altijd al gedaan. Door online en spocial is dit nu zichtbaar. En natuurlijk! Voorbeeld italiaans restaurant
#27: Een voorbeeld in actie. Mond-tot-mond is het allerbelangrijkste
#28: Positieve mond-tot-mond ontstaat naart aanleiding van ervaringen die mensen hebben, dus het managen van die erva ing is belangrijker dan ooit. Hoe beter de ervaring, hoe beter mond tot mond
#29: Add copy: De Veluwe is het podium Speaker note: De veluwe is het podium
#30: Add copy: de bezoeker is de hoofdpersoon
#31: Add copy De bedrijven in de sector zijn de scenes
#32: Add copy: De werknemers zijn de cast
#33: En de belevingen en ervaringen zijn het plot
#34: Het verhaal wordt online verteld
#36: Left: Is traditioneel adverteren echt de beste investering? Middle: Wat is het alternatief? Rechts: 100% empathie met je bezoeker
#37: Right slide (build) 100% empathie met je bezoeker Meet en monitor de beleving
#38: Right slide (build) 100% empathie met je bezoeker Meet en monitor de beleving Beschrijf de “customer journey” Verbeter de beleving
#39: Add copy: Hoe kun je de beleving verbeteren? Bereik en inspireer bezoekers d.m.v authentieke, relevante content
#43: Add copy and build Hoe kun je de beleving verbeteren? Bereik en inspireer bezoekers d.m.v authentieke, relevante content Help je bezoekers beter plannen 3. Moedig het delen van content aan 4. Help je bezoekers in real-time
#45: Add copy and build Hoe kun je de beleving verbeteren? Bereik en inspireer bezoekers d.m.v authentieke, relevante content Help je bezoekers beter plannen 3. Moedig het delen van content aan 4. Help je bezoekers in real-time 5. Onderhoud relaties en maak ambassadeurs van je bezoekers
#47: Je kunt het niet alleen. Jullie allemaal zijn verantwoordelijk voor het verhaal van de Veluwe. Iedereen speelt zijn rol.
#48: Add copy (and you can just split these out over multiple slides): Left: Je kunt iets anders doen met je marketing budget Middle: Focus op de beleving van je bezoeker Right: en anderen doen de marketing voor je

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'Samen inzetten op de beste Veluwe beleving' #veluwe2020

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'Samen inzetten op de beste Veluwe beleving' #veluwe2020

Editor's Notes