Sarcasm is a peculiar form of sentiment expression, where the surface sentiment differs from the implied sentiment. The detection of sarcasm in social media platforms has been applied in the past mainly to textual utterances where lexical indicators (such as interjections and intensifiers), linguistic markers, and contextual information (such as user profiles, or past conversations) were used to detect the sar- castic tone. However, modern social media platforms allow to create multimodal messages where audiovisual content is integrated with the text, making the analysis of a mode in isolation partial.
We first study the relationship between the textual and visual aspects in multimodal posts from three major social media platforms, i.e., Instagram, Tumblr and Twitter, and we run a crowdsourcing task to quantify the extent to which images are perceived as necessary by human annotators.
Moreover, we propose two different computational frameworks to detect sarcasm that integrate the textual and visual modalities. Results show the positive effect of combining modalities for the detection of sarcasm across platforms and methods.
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Detecting Sarcasm in Multimodal Social Platforms
1. Eureka Presentation
ROSSANO SCHIFANELLA, Paloma de Juan, Joel Tetreault, Liangliang Cao
@ACM Multimedia 2016, Amsterdam
DETECTING SARCASM IN MULTIMODAL
SOCIAL PLATFORMS
15. Eureka Presentation
AUTHOR PROFILE, PROPENSITY TO SARCASTIC UTTERANCES
Great day today
Well this is not stressful
at all #sarcasm
1
3
@RSCHIFAN
@RSCHIFAN
2
I looooove Trump’s hair!
#sarcasm
@RSCHIFAN
23. Eureka Presentation
-100 posts per platform
-Two questions:
A.Is the text enough?
B. Does the image help?
MANUAL ANNOTATION IS THE TEXT ENOUGH?
YES NO
DOESTHEIMAGEHELP?
YESNO
24. Eureka Presentation
-Text-Only: sometime even if the textual
component is enough to detect the
sarcastic tone, the image has an
important role in terms of explainability,
interpretability and engagement.
TAKEAWAYS
-100 posts per platform
-Two questions:
A.Is the text enough?
B. Does the image help?
MANUAL ANNOTATION IS THE TEXT ENOUGH?
YES NO
DOESTHEIMAGEHELP?
YESNO
TEXT-ONLY
25. Eureka Presentation
-Text-Only: sometime even if the textual
component is enough to detect the
sarcastic tone, the image has an
important role in terms of explainability,
interpretability and engagement.
TAKEAWAYS
-100 posts per platform
-Two questions:
A.Is the text enough?
B. Does the image help?
MANUAL ANNOTATION
It was a beautiful spring day today! I
almost went out outside in shorts it was
so nice! ? ? ? #spring #sarnia #winter
#allgonein24hours
26. Eureka Presentation
-Text-Only: sometime even if the textual
component is enough to detect the
sarcastic tone, the image has an
important role in terms of explainability,
interpretability and engagement.
-Text+Image: multimodality is key
TAKEAWAYS
-100 posts per platform
-Two questions:
A.Is the text enough?
B. Does the image help?
MANUAL ANNOTATION IS THE TEXT ENOUGH?
YES NO
DOESTHEIMAGEHELP?
YESNO
TEXT+IMAGE
27. Eureka Presentation
-Text-Only: sometime even if the textual
component is enough to detect the
sarcastic tone, the image has an
important role in terms of explainability,
interpretability and engagement.
-Text+Image: multimodality is key
TAKEAWAYS
-100 posts per platform
-Two questions:
A.Is the text enough?
B. Does the image help?
MANUAL ANNOTATION
Seriously cute cat just wandered into
my garden, sweet little thing ? #cat
#photogenic #cute #garden
28. Eureka Presentation
-Text-Only: sometime even if the textual
component is enough to detect the
sarcastic tone, the image has an
important role in terms of explainability,
interpretability and engagement.
-Text+Image: multimodality is key
TAKEAWAYS
-100 posts per platform
-Two questions:
A.Is the text enough?
B. Does the image help?
MANUAL ANNOTATION
So happy I brought the nice weather
back with me...
29. Eureka Presentation
-Text-Only: sometime even if the textual
component is enough to detect the
sarcastic tone, the image has an
important role in terms of explainability,
interpretability and engagement.
-Text+Image: multimodality is key
-Not Sarcastic: #sarcasm is not always
sufficient to mark the content as sarcastic,
users have often their own definition of
sarcasm that is close to humour, fun, silly
content.
TAKEAWAYS
-100 posts per platform
-Two questions:
A.Is the text enough?
B. Does the image help?
MANUAL ANNOTATION IS THE TEXT ENOUGH?
YES NO
DOESTHEIMAGEHELP?
YESNO
NOT SARCASTIC
30. Eureka Presentation
COLLECT A GROUND TRUTH FOR SARCASM
A. Evaluate the impact of visuals as a source for context
B. Identify sarcastic posts with a high level of agreement
CHARACTERISE THE ROLE OF IMAGES
Study of the interplay between textual and visual components
1
2
32. Eureka Presentation
SECOND EXPERIMENT
For all the posts that are judged not sarcastic in
the previous step, show the text and the image
FIRST EXPERIMENT
Show only the textual component of a post
34. Eureka Presentation
COLLECT A GROUND TRUTH FOR SARCASM
A. Evaluate the impact of visuals as a source for context
B. Identify sarcastic posts with a high level of agreement
DETECT SARCASM
SVM Fusion+Deep learning fusion approaches
CHARACTERISE THE ROLE OF IMAGES
Study of the interplay between textual and visual components
1
2
3
35. HOW CAN WE DETECT SARCASM IN MULTIMODAL POSTS?
1
SVM
38. HOW CAN WE DETECT SARCASM IN MULTIMODAL POSTS?
2
DEEP
LEARNING
39. Eureka Presentation
1 K. Chateld, K. Simonyan, A. Vedaldi, and A. Zisserman. Return of the devil in the details: delving deep into convolutional nets. In BMVC, 2014.
Adapted Visual Representation1
(trained on ImageNet)
NLP Multilayer Perceptron
(based on unigrams)
CONCATENATION
LAYER
NON-LINEAR
LAYERS
SARCASM DETECTION