際際滷

際際滷Share a Scribd company logo

Detroit Pistons Digital Strategy

Download as PPTX, PDF
S
samsaracco

This digital strategy proposal outlines a plan to promote the Detroit Pistons basketball team through various online marketing channels. The target audiences are young parents and families and recent college graduates looking for affordable entertainment. The proposal details social media, mobile, email, SEO and content strategies. It includes an $25,000 retainer fee for an agency plus additional costs. Success will be measured through analytics tools and increased ticket sales and attendance.

1 of 15
Download to read offline
Digital Strategy Proposal Samantha Saracco ADV 892 NMDL
Whats wrong with this picture?
Goals and Objectives
Competition
#珂霞禽艶岳姻看庄岳
Target Audience Young parents and families looking for family-oriented activities Ages 24-35: Recent college grads and young professionals looking for affordable entertainment
Social Networks
Google AdWords Ad Variations Landing Page Things to Do in Detroit Need things to do in Detroit? Catch a Pistons Game. Buy Tix! Metro Detroit Activities Detroit Pistons at the Palace. Affordable Family Fun. Buy Tix!
Mobile Marketing First 500 fans who Fans enter a photo check-in at the Palace contest by taking picture during each home in Pistons gear at a game will favorite Detroit landmark receive $5.00 off their and tagging #MyDetroit next ticket purchase. #DetroitPistons
E-mail Newsletter 1-News Article 4-Featured Bios 3-Featured Fan Photos Past Months Game Results Upcoming Game Schedule Current Promotional Discounts, Events, and Contests
SEO: Pistons Blog Keyword Optimized Posts Things to Do in Detroit Detroit Basketball Guest Bloggers Pistons Players Entertainers Coaching Staff Favorite Detroit Memories #MyDetroit
Content Schedule Facebook/Twitter Bio Foursquare Promo 2 per week 1 per game Fan Photos Instagram Contest 1 per day 3 per year Game Schedule AdWords 2 prior to each game Continuous Game Results Newsletter 1 after each game 1 per month
How much is this going to cost? $25,000 Retainer Fee for Internet Marketing Agency Additional Costs: AdWords Budget In-House Staff Prizes Social Media Monitoring Promotional Discounts
Measuring Success Google Analytics Radian 6 Sprout Social Facebook Insights AdWords Conversion Tracking Ticket Sales Attendance
Thank You and Go Pistons!

More Related Content

Detroit Pistons Digital Strategy

  • 1. Digital Strategy Proposal Samantha Saracco ADV 892 NMDL
  • 6. Target Audience Young parents and families looking for family-oriented activities Ages 24-35: Recent college grads and young professionals looking for affordable entertainment
  • 8. Google AdWords Ad Variations Landing Page Things to Do in Detroit Need things to do in Detroit? Catch a Pistons Game. Buy Tix! Metro Detroit Activities Detroit Pistons at the Palace. Affordable Family Fun. Buy Tix!
  • 9. Mobile Marketing First 500 fans who Fans enter a photo check-in at the Palace contest by taking picture during each home in Pistons gear at a game will favorite Detroit landmark receive $5.00 off their and tagging #MyDetroit next ticket purchase. #DetroitPistons
  • 10. E-mail Newsletter 1-News Article 4-Featured Bios 3-Featured Fan Photos Past Months Game Results Upcoming Game Schedule Current Promotional Discounts, Events, and Contests
  • 11. SEO: Pistons Blog Keyword Optimized Posts Things to Do in Detroit Detroit Basketball Guest Bloggers Pistons Players Entertainers Coaching Staff Favorite Detroit Memories #MyDetroit
  • 12. Content Schedule Facebook/Twitter Bio Foursquare Promo 2 per week 1 per game Fan Photos Instagram Contest 1 per day 3 per year Game Schedule AdWords 2 prior to each game Continuous Game Results Newsletter 1 after each game 1 per month
  • 13. How much is this going to cost? $25,000 Retainer Fee for Internet Marketing Agency Additional Costs: AdWords Budget In-House Staff Prizes Social Media Monitoring Promotional Discounts
  • 14. Measuring Success Google Analytics Radian 6 Sprout Social Facebook Insights AdWords Conversion Tracking Ticket Sales Attendance
  • 15. Thank You and Go Pistons!