Develop Better Marketing Content Faster
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Can you meet 21st century demands with 20th century technology? Nope! Marketing has changed a lot in recent decades but one thing hasnt: the way content is produced. When it comes to producing collateral and other assets, marketing has been stuck in the past. Find out more about maximizing your content marketing potential: http://bit.ly/1aTo6Vq
Develop Better Marketing Content Faster
- 1. 65% OF RESPONDENTS SAID THEIR SALES TEAMS USE LESS THAN HALF THE CONTENT THEIR MARKETING DEPARTMENT PRODUCES
- 2. WANT TO DEVELOP BETTER MARKETING CONTENT FASTER? STOP USING ARCHAIC METHODS! Jive Software April 2013
- 3. Can you meet 21st century demands with 20th century technology? Nope! Marketing has changed a lot in recent decades but one thing hasnt: the way content is produced. When it comes to producing collateral and other assets, marketing has been stuck in the past. 息 Jive confidential3
- 4. Review cycles are a tangle of crossed signals, out-of-sync drafts & disconnects Collateral is often late to the game, released just as the market & competition have moved on Critical stakeholders are often left out of the process Quality and relevance suffer Costs are too high, eating into budgets that could be used for other projects The pain is evident: 息 Jive confidential4
- 5. Reduce the pain! MARKETING TEAMS NEED: tight coordination cross-functional connection speedy, synchronized interaction
- 6. CONSIDER THESE 5 KEY ASSET DEVELOPMENT CHALLENGES How best-of-breed social collaboration systems can help you master them.
- 7. Challenge #1: You cant see the whole picture 息 Jive confidential7 Product marketing plans are usually discussed via email strings which are impossible to get a complete grasp Social business environments provide centralized workspaces where project teams can come together, collaborate & have total visibility into work processes
- 8. Challenge #2: Teams need easier access to answers & experts 息 Jive confidential8 Its too hard to find quality information in todays work environments Trapped in inboxes Siloed in CMS, hard drives and peoples heads Social business platforms provide rapid access to critical information resources
- 9. Challenge #3: Agencies & contractors need a seat at the table 息 Jive confidential9 Outside entities play a critical role in content development, but often their only link to the process is via email and meetings Bring outsiders in to the social platform to collaborate directly with internal teams in secure virtual spaces, where all the project information lives
- 10. Sales teams need collateral, while marketing teams need sales input to develop effective assets Social business solutions support tight-knit cross- functional collaboration, engaging sales up-front and supplying marketing with invaluable insights and feedback that greatly improves the ultimate product Challenge #4: Sales has to be involved 息 Jive confidential10
- 11. Challenge #5: Document collaboration has to improve 息 Jive confidential11 Traditional document collaboration is a logistical nightmare: Endless email threads Multiple attachments Out-of-step participants Out-of-sync versions Social business systems provide unified document collaboration: Co-author, comment and finalize together No clashing drafts or version control problems No confusing email strings Integration into Microsoft Word!
- 12. GAME-CHANGING MARKETING IMPACT Faster content development Less time finding information & expertise Greater marketing team productivity Lower sales support costs More sales pre rep 息 Jive confidential12
- 13. VISIT JIVESOFTWARE.COM/MARKETING Find out more about maximizing your content potential.