A statistical analysis of the games media
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The hard facts from the Develop Conference talk I gave on 10th July 2013 - I've deleted the case studies as they require context and discussion and should not be read 'cold'
A statistical analysis of the games media
- 2. 10.30am on a Tuesday morning A statistical look at the games press Simon Byron director of Games
- 3. The experiment To determine the optimum time for releasing information to the press Who is writing the most? When are they writing it? What can we do to make them write about our stuff?
- 4. The methodology 33 global media outlets monitored Just under 28,000 news pieces tracked All times BST All stories from specific News RSS feed where available
- 10. The major caveat It was a fucking bonkers two months Dominated by two topics: E3 Xbox One
- 11. Who writes what when? Part one
- 12. Who writes what? CVG DarkZero Destructoid Edge Eurogamer Gamasutra Game Informer Game Reactor Games Radar GamesIndustry.biz Gamespot GameTrailers Giant Bomb God is a Geek IGN Video Games IncGamers Inside Gaming Daily Joystiq Kotaku MCV Neoseeker NowGamer Official Xbox Magazine Penny Arcade Polygon PS3 Trophies PSU Rock, Paper, Shotgun Spong news VG247 Videogamer X360 Achievements Xclann
- 14. News stories 01/06 30/07
- 15. News stories 01/06 30/07
- 16. News stories 01/06 30/07
- 17. Who writes what when?
- 18. Days of the week stories are posted
- 19. Weekend posters
- 20. Morning coverage
- 22. Total 24 hour coverage
- 23. Total 24 hour coverage ex E3
- 24. E3 influence % of coverage Time of day
- 25. What people write about
- 26. May 1st May 7th
- 27. May 8th May 14th
- 28. May 15th May 21st
- 29. May 22nd May 28th
- 30. May 29th 4th June
- 31. 5th June 11th June
- 32. 12th June - 18th June
- 33. 19th June 25th June
- 34. 26th June 30th June
- 35. Recommendations Tuesdays most prolific Between 4:00pm and 5:00pm But consider slower times too Use social media where possible Wolfenstein reveal gained 25 per cent more coverage in first 24 hours Keep an eye on the trends Be mindful of events