際際滷

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Comprehensive Project  EPGP 2011Developer Network Strategy for Multi-sided PlatformsShylender RamamurthyRamamurthy Prakash B
Agenda  Objective & Proposal
  Developer Network Strategy Framework
  Design Elements  Developer Needs
  Design Elements  Platform Strategy
  Platform Life cycle2Shylender & Ramamurthy  EPGP 2011
Objective 	Understand multi-sided platforms and 	Developer ecosystems	Propose a strategy framework for building a  	successful developer ecosystemWhat we proposeMulti-sided platforms need to strike a	balance between developer needs and platforms strategy to create a thriving 	Developer ecosystem3Shylender & Ramamurthy  EPGP 2011
Developer Ecosystem4Shylender & Ramamurthy  EPGP 2011
Developer Network Strategy FrameworkPlatform diesPlatform thrivesDeveloper NeedsNo one adoptsDevelopers movePlatform Strategy5Shylender & Ramamurthy  EPGP 2011
Framework - Platform MappingDeveloper needsHighLowAndroidiPhoneMySpace     BadaYahoo!FacebookTwitterForceWindows MobileHighLowPlatform Strategy6Shylender & Ramamurthy  EPGP 2011
Developer Network Design ElementsPlatform StrategyDeveloper Needs API Model
 Rewards & Recognition
 Development    environment (IDE) Certification process
 Application discovery

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Developer Ecosystems

Editor's Notes

  • #14: API model exposed depends on the Platform model ( Integrator etc ) & control ( extend the platform or not ) as to whether more business functionality can be exposed or notApplication discovery ( market place ) might impact on how Platform governance is done and vice versaEasier Learning curve makes it more developers to adopt whereas at the same time Platform membership might inhibit developers joiningHigher R&R costs might require exclusivity which might move developers against multi homingEasier certification process can bring in more developers but that might also bring in negative direct network effects for Developers