Developing A Mobile Strategy
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This document discusses developing a mobile strategy for a business. It notes that mobile usage is growing significantly and recommends identifying customer needs and pain points, strategizing how to address them through a mobile website or app, and analyzing metrics to improve the mobile experience over time. The document suggests businesses empathize with customers and be inspired to provide a great mobile experience.
Developing A Mobile Strategy
- 2. Should You Go 珂看恢庄鉛艶?
- 4. EVERYONE Is Going Mobile
- 5. Why Do You Need To Go Mobile?
- 6. You May Be Mobile Already Photo Courtesy of kokogiak on Flickr
- 7. Do You Want A Mobile Website?
- 8. Do You Want A Mobile App?
- 10. Identify
- 11. Empathize
- 12. Strategize
- 13. Inspire
- 14. Analyze
Editor's Notes
- #4: YES! OF COURSE!GO FOR IT!
- #5: The world is going mobile85% of American adults own a cell phone Pew Internet: http://trends.e-strategyblog.com/2012/11/23/cell-phone-activities-table/5530They are doing more things more frequently on their phones over time82% Take a picture80% Text56% browse the Internet50% check email44% record video43% download apps31% check for health informationAccording to a study by AYTM in conjunction with Mashable, in September, 73% of US consumers who planned to buy a smartphone in the next six months already owned a smartphone. Only 27% of prospective smartphone buyers were new to the market. Read more at http://www.emarketer.com/Article.aspx?R=1009426
- #6: The world is going mobile85% of American adults own a cell phone Pew Internet: http://trends.e-strategyblog.com/2012/11/23/cell-phone-activities-table/5530They are doing more things more frequently on their phones over time82% Take a picture80% Text56% browse the Internet50% check email44% record video43% download apps31% check for health informationAccording to a study by AYTM in conjunction with Mashable, in September, 73% of US consumers who planned to buy a smartphone in the next six months already owned a smartphone. Only 27% of prospective smartphone buyers were new to the market. Read more at http://www.emarketer.com/Article.aspx?R=1009426
- #7: Google PlacesYelpSiriYelp AppWordPress pluginsTwitter & Facebook recommendationsYouTubeText Messaging?Mobile email?QR Codes?Photo credit: kokogiak on Flickr: http://www.flickr.com/photos/kokogiak/8777595/
- #8: Mobile WebsiteBudgetExisting websitemobile friendly? CMS Plugins?Responsive Designmoa.alishops.comLimited applications
- #9: What platform?Android/Apple/BlackBerry/WindowsSmart Phone?Tablet?11 or 7 screen?Functions?What do you want it to do?Budget
- #11: Identify Your GoalWhat is it you want to accomplish?Identify your audienceWho do you need to communicate with?Internal or external?DemographicsGenerationPsychographicsTechnographics
- #12: Walk in your audiences shoesDemographicsAgeIncomeGenderRaceGenerational TouchstonesPsychographicsTechnographicsLife Cycle
- #13: App FeaturesCommunication Channels
- #14: Inspire your audience to actBuyCollaborateContentApp contentKey messagesFunctionsDesign
- #15: AnalyticsApp usageCommunication channel effectivenessInsightOptimize