Developing enhanced information on museum / cultural institution visitors
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The document discusses developing enhanced information on museum and cultural institution visitors. It notes the number of visitors to various UK museums and galleries. It poses questions about understanding online and physical visitors, including their motivations for visiting online, behaviors onsite and online, responses to content, and how they access and share content. The author proposes areas for further exploration, such as the full potential of online museums, impacts on online visitors, evolving audience behaviors, enhancing operations with analytics, necessary tools and skills, emerging technologies, legislative constraints, and ethical tracking considerations.
Developing enhanced information on museum / cultural institution visitors
- 1. DEVELOPING ENHANCED INFORMATION ON MUSEUM / CULTURAL INSTITUTION VISITORS John Stack, Digital Director, Science Museum Group, UK
- 3. 10,000,000 20,000,000 30,000,000 40,000,000 BritishMuseum TateGroup V&A ScienceMuseumGroup NaturalHistoryMuseum ImperialWarMuseums RoyalMuseumsGreenwich NationalPortraitGallery NationalGallery NationalMuseumsLiverpool Museum Online HOW MANY PEOPLE COME? https://www.gov.uk/government/statistics/sponsored-museums-and-galleries-annual-performance-indicators-201718
- 4. WHY DO THEY VISITS US ONLINE? https://mw2015.museumsandtheweb.com/paper/鍖nding-the-motivation-behind-a-click-de鍖nition-and-implementation-of-a-website- audience-segmentation/
- 5. WHAT ARE THEY DOING?
- 6. WHATS THE RESPONSE TO OUR CONTENT?
- 7. WHAT CAN WE KNOW ABOUT THEM?
- 8. HOW ARE THEY GETTING TO MUSEUMS?
- 9. WHAT CONTENT MIGHT MEET UNMET NEEDS?
- 10. WHAT BEHAVIOURS ARE THERE ON SOCIAL MEDIA? https://mw2013.museumsandtheweb.com/paper/diving-into-the-museums-social-media-stream/
- 11. https://mw2013.museumsandtheweb.com/paper/diving-into-the-museums-social-media-stream/ WHAT DOES VISITOR SOCIAL MEDIA TELL US?
- 12. https://research.sas.ac.uk/search/student/1304/ms-rhiannon-lewis/ HOW ARE AUDIENCES REUSING CONTENT ON SOCIAL MEDIA?
- 13. WHERE ELSE ARE AUDIENCES REUSING MUSEUM CONTENT? https://mw2013.museumsandtheweb.com/paper/where-do-images-of-art-go-once-they-go-online-a-reverse-image-lookup-study-to- assess-the-dissemination-of-digitized-cultural-heritage/
- 14. WHAT DO WE KNOW ABOUT OUR PHYSICAL VISITORS? https://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums- connect-to-audiences-at-scale/
- 15. HOW DO VISITORS BEHAVE IN OUR MUSEUMS? https://www.gizmodo.co.uk/2017/04/exclusive-heres-what-museums-learn-by-tracking-your-phone/
- 16. HOW ARE AUDIENCES USING DIGITAL INTERACTIVE IN THE MUSEUM? https://blog.nms.ac.uk/2018/08/30/data-led-design-using-visitor-behaviour-to-inform-touchscreen-content/
- 17. THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 18. What is the full potential of museums online? THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 19. What is the full potential of museums online? What are the impacts were having on online visitors? THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 20. What is the full potential of museums online? What are the impacts were having on online visitors? How are audiences behaviours evolving? THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 21. What is the full potential of museums online? What are the impacts were having on online visitors? How are audiences behaviours evolving? How might realtime analytics enhance the museums operations? THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 22. What is the full potential of museums online? What are the impacts were having on online visitors? How are audiences behaviours evolving? How might realtime analytics enhance the museums operations? Do we have the analytical tools and associated skills that we need? THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 23. What is the full potential of museums online? What are the impacts were having on online visitors? How are audiences behaviours evolving? How might realtime analytics enhance the museums operations? Do we have the analytical tools and associated skills that we need? What emerging tools are there and what might they enable? THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 24. What is the full potential of museums online? What are the impacts were having on online visitors? How are audiences behaviours evolving? How might realtime analytics enhance the museums operations? Do we have the analytical tools and associated skills that we need? What emerging tools are there and what might they enable? Do we have the skills to use these tools? THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 25. What is the full potential of museums online? What are the impacts were having on online visitors? How are audiences behaviours evolving? How might realtime analytics enhance the museums operations? Do we have the analytical tools and associated skills that we need? What emerging tools are there and what might they enable? Do we have the skills to use these tools? What are the impacts of legislative and regulatory constraints? THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 26. What is the full potential of museums online? What are the impacts were having on online visitors? How are audiences behaviours evolving? How might realtime analytics enhance the museums operations? Do we have the analytical tools and associated skills that we need? What emerging tools are there and what might they enable? Do we have the skills to use these tools? What are the impacts of legislative and regulatory constraints? What are the ethical considerations of tracking visitors? THOUGHTS ON POSSIBLE AREAS TO GO NEXT
- 27. What is the full potential of museums online? What are the impacts were having on online visitors? How are audiences behaviours evolving? How might realtime analytics enhance the museums operations? Do we have the analytical tools and associated skills that we need? What emerging tools are there and what might they enable? Do we have the skills to use these tools? What are the impacts of legislative and regulatory constraints? What are the ethical considerations of tracking visitors? THOUGHTS ON POSSIBLE AREAS TO GO NEXT