Dharani iball
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This document summarizes a market share analysis survey of I-Ball products conducted with retailers and distributors in Bhubaneswar, India. The key findings are: 1) I-Ball has an 11% market share in Bhubaneswar, ranking it 4th behind Intex, Sony, and Logitech. 2) Headphones and data cards are I-Ball's top-selling products, each accounting for 25% of sales. 3) 37% of distributors and retailers do not stock I-Ball products due to high prices.
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Dharani iball
- 1. A SURVEY ON MARKET SHARE ANALYSIS OF I-BALL PRODUCTS A STUDY ON RETAILERS & DISTRIBUTERS IN BHUBANESWAR SUBMITTED BY Dharanidhar Panda
- 2. CONTENTS INTRODUCTION COMPANY PROFILE PRODUCT PORTFOLIO DISTRIBUTION CHANNEL ORGANISATIONAL STRUCTURE OBJECTIVES METHODOLOGY USED MAJOUR FINDINGS MARKET SHARE RECOMENDATION
- 3. Introduction:- Marketting:- Marketing is matching customer needs with the offering of the Company or in simple words it is meeting needs profitably. Distribution:- Distribution is the channel that bridges the gap between an organization and the end user/customer. This bridge has to have a strong foundation and has to be repaired from time to time.
- 5. Contd.. Mouse (2001) Mobile Phone (2010) I-ball 際際滷 (2011)
- 8. Contd..
- 9. Contd..
- 10. Contd.. :
- 12. Distribtion Channel:- PRODUCER DISTRIBUTER RETAILER CONSUMER
- 13. Organisational Structure:- Branch CEO Administrative Department FINANCE HR Marketing DEPT Service DEPT BDM ASM Asistant ASM Senior Sales Exucative Sales Exucative Sales Person
- 14. Objectives:- To know the distribution channel of I-ball To analyse the behaviour of the consumers towards i-ball products. To find out the market share of i-ball. To know the retailers and distributors demand for i- ball products. To find out the factors affecting the sales volume
- 15. Methodology Used:- QUESTIONNAIRE DATA TABULATION GRAPHICAL METHOD CHI SQUARE TEST
- 16. Majour Findings:- Market Share of I-ball products in Bhubaneswar is 11%. I ball is the 4th place in the Preference level of the distributers/retailers. Favourite i-ball Products is HEAD PHONE with 19%. Headphone and data card selling more with 25%. 37% Distributors & retailers not stocking iball products due to high price.
- 20. Advantages:- Brand Value High Technology Good Service Intime Delivery of Products Good Price
- 21. Limitation of the Study:- Short time Wrong/Bais Information Data Secrecy Limited Area (Bhubaneswar) Sample Size (100)
- 22. Recomendation:- Create more Global Awareness. Deliver the products in time. Provide gifts or bonus to the salesman and distributors. Provide better services and try to attend the suggestion and complaints of the retailers. .