Fiber-fortified food & beverage market opportunities
In today¡¯s market, fiber enjoys strong awareness and is perceived as a nutrient that
delivers important health benefits. However, many consumers don¡¯t get enough fiber
in their diets. With high dietary need and positive awareness, demand for high-fiber
fortified foods and beverages will remain strong.
Here some facts about dietary fibers
1 of 2
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1. DUPONT NUTRITION & HEALTH
Fiber-fortified food & beverage market opportunities
In today¡¯s market, fiber enjoys strong awareness and is perceived as a nutrient that
delivers important health benefits. However, many consumers don¡¯t get enough fiber
in their diets. With high dietary need and positive awareness, demand for high-fiber
fortified foods and beverages will remain strong.FIBER
CONSUMERS BELIEVE FIBER IS IMPORTANT TO A HEALTHY DIET1
CONSUMERS ASSOCIATE FIBER WITH IMPORTANT HEALTH BENEFITS2
85%Digestive health
72%Weight management
52%Heart health
of consumers relate fiber intake to a healthy diet.94%
2. DuPont Nutrition & Health offers fiber solutions that can help you capitalize on consumer awareness and
demand for high-fiber foods and beverages. Our Litesse?
Polydextrose is a highly versatile source of fiber
that provides excellent tolerance and proven satiety benefits. Fibrim?
Soy Fiber, derived from the soybean
cotyledon, provides the benefits of both insoluble and soluble fibers. Find out how you can capitalize on
today¡¯s market opportunities in fiber at www.danisco.com/fiber
PLEASE CONTACT US AT WWW.FOOD.DUPONT.COM OR CALL TODAY AT 800.325.7108
HO4543-1US?06.15
Copyright ? 2015 DuPont or its affiliates. All Rights Reserved. The DuPont Oval Logo, DuPont? and all products denoted with ? or ? are registered trademarks or trademarks of E.I. du Pont
de Nemours and Company or its affiliated companies.
SOURCES: 1
¡°An In-depth Look at Consumer Views on Protein and Carbohydrates,¡± Health Focus International, September 2014
2
International Food Information Council Foundation, 2013 Food & Health Survey
3
King, et.al, ¡°Trends in dietary intake in the United States, 1999-2008¡±, J Acad Nutr Diet. 2012 May; 112 (5) 642-8
4
IFIC 2013 & 2014 Food & Health Survey
5
Health Focus International, 2013
6
IFIC 2014 Food & Health Survey
MOST CONSUMERS WOULD BENEFIT FROM CONSUMING MORE FIBER
CONSUMERS ARE LOOKING FOR FIBER
On average, consumers ingest 15 grams of fiber daily, only 60% of the Recommended Daily Intake of 25 grams.3
60% RECOMMENDEDDAILYINTAKE
15g 25g
of consumers express some
concern regarding getting
enough fiber in their diet.5
are trying to get a certain
amount or as much fiber
as possible in their diet.6
53%
84%
considered fiber when making a food purchase in
the last 12 months, with women, educated and older
consumers expressing higher levels of consideration.4
60%