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Digipak drafts 1-3
Metric
Collect
Call
FEAT:
Adventu
re Club
Official Music
Video Remix!
Draft 1 quick analysis
? In draft one I wanted to use something as from the
video as the background.
? The picture I used as a background was picked because
of how the actor is looking at the reader of the album.
? I used similar texts from the artists previous releases.
? An effect I added was transparency, I added this effect
so that the background image doesn't¡¯t draw away
from the text.
? I like the image and how it directly involves the
audience.
Collect Call
Adventure Club
Remix
Draft 2 quick analysis
? I used a dark black background this time.
? The pictures I used all had a black background so I
didn't¡¯t have to Photoshop/crop them too much.
? All the images used have something to do with the
video, either the artists involved or the actual content.
? The bullet is edited so that it looks like it is coming
from metrics logo.
? This draft I found to be too ¡®messy¡¯ or random.
? Looks too unprofessional.
Metric
Collect
Call
Advent
ure
Club
Draft 3 quick analysis
? This was a simpler approach, where I used a
background of an adventure club logo and
edited on some text and information about
the song/video.
? I like the simplicity and the how the colors
reference the band, however I prefer draft 1
because of the image link to the video.
Magazine advert drafts 1-3
NME-
definite buy of
2013!
Sun ¨C
Amazing!
www.facebook.com/Adven
tureClubDub
Scan for
special
rewards!
Magazine advert draft 1 quick analysis
? Used album draft 3 for this design. Was able
to work in some of the themes of the design
such as the color coding in the star ratings.
? Put the release date inside the helmet. Used a
different theme to make the text stand out.
Remix by
Magazine Advert draft 2 quick analysis
? Didn't¡¯t like how this one turned out, text was
too cheesy, picture didn't¡¯t really advertise
very well.
? No social media links, or reviews.
5 Star ratings from ¨C the sun,
NME, Mau5trap Scan for
hyperlink to
trailer?
Magazine advert draft 3 analysis
? I felt this has been the best draft for magazine
adverts produced by me so far.
? The character from the video is shown
pointing at the audience with a gun, as if to
say ¡®buy the album¡¯ pressures the audience
with direct attention.
? Shows one of the possible album artworks.
? Link to trailer by scan of code.
? Release date is in the middle with large text.
Bibiliography for Album/magazine
drafts
? http://www.google.co.uk/imgres?q=black+background+bullet&um=1&hl=en&safe=off&tbo=d&biw
=1280&bih=738&tbm=isch&tbnid=0YbIuiHxADI5_M:&imgrefurl=http://onlyhdwallpapers.com/high
-definition-wallpaper/minimalistic-ammunition-bullets-black-background-the-bullet-desktop-hd-
wallpaper-
671086/&docid=OBXGZdS6TcdmDM&imgurl=http://onlyhdwallpapers.com/wallpaper/minimalistic
_ammunition_bullets_black_background_the_bullet_desktop_1680x1050_hd-wallpaper-
671086.jpg&w=1680&h=1050&ei=fli7UOaWNYe60QWknICoCA&zoom=1&iact=hc&vpx=744&vpy=1
28&dur=539&hovh=177&hovw=284&tx=72&ty=99&sig=111484432572259555329&page=1&tbnh=
125&tbnw=191&start=0&ndsp=32&ved=1t:429,r:5,s:0,i:96
? http://www.tumblr.com/tagged/metric-collect-call
? http://www.indabamusic.com/studio_access/metric
? http://www.google.co.uk/imgres?q=adventure+club&um=1&hl=en&safe=off&sa=N&tbo=d&biw=1
280&bih=738&tbm=isch&tbnid=b44sJUzLDFkCOM:&imgrefurl=http://thepiratebay.se/torrent/7630
529/Adventure_Club_-
_Adventure_Club_Music_Pack_2&docid=xd5WJaYnXbNpbM&imgurl=http://image.bayimg.com/cac
lhaaec.jpg&w=300&h=300&ei=NFe7UJeEFOHC0QW9woHIBQ&zoom=1&iact=hc&vpx=968&vpy=46
&dur=3175&hovh=225&hovw=225&tx=109&ty=109&sig=111484432572259555329&page=2&tbnh
=136&tbnw=149&start=27&ndsp=33&ved=1t:429,r:31,s:0,i:181
? http://ibrostep.com/2012/01/19/adventure-club-color/
Ad

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Digipak/Advert drafts

  • 3. Draft 1 quick analysis ? In draft one I wanted to use something as from the video as the background. ? The picture I used as a background was picked because of how the actor is looking at the reader of the album. ? I used similar texts from the artists previous releases. ? An effect I added was transparency, I added this effect so that the background image doesn't¡¯t draw away from the text. ? I like the image and how it directly involves the audience.
  • 5. Draft 2 quick analysis ? I used a dark black background this time. ? The pictures I used all had a black background so I didn't¡¯t have to Photoshop/crop them too much. ? All the images used have something to do with the video, either the artists involved or the actual content. ? The bullet is edited so that it looks like it is coming from metrics logo. ? This draft I found to be too ¡®messy¡¯ or random. ? Looks too unprofessional.
  • 7. Draft 3 quick analysis ? This was a simpler approach, where I used a background of an adventure club logo and edited on some text and information about the song/video. ? I like the simplicity and the how the colors reference the band, however I prefer draft 1 because of the image link to the video.
  • 9. NME- definite buy of 2013! Sun ¨C Amazing! www.facebook.com/Adven tureClubDub Scan for special rewards!
  • 10. Magazine advert draft 1 quick analysis ? Used album draft 3 for this design. Was able to work in some of the themes of the design such as the color coding in the star ratings. ? Put the release date inside the helmet. Used a different theme to make the text stand out.
  • 12. Magazine Advert draft 2 quick analysis ? Didn't¡¯t like how this one turned out, text was too cheesy, picture didn't¡¯t really advertise very well. ? No social media links, or reviews.
  • 13. 5 Star ratings from ¨C the sun, NME, Mau5trap Scan for hyperlink to trailer?
  • 14. Magazine advert draft 3 analysis ? I felt this has been the best draft for magazine adverts produced by me so far. ? The character from the video is shown pointing at the audience with a gun, as if to say ¡®buy the album¡¯ pressures the audience with direct attention. ? Shows one of the possible album artworks. ? Link to trailer by scan of code. ? Release date is in the middle with large text.
  • 15. Bibiliography for Album/magazine drafts ? http://www.google.co.uk/imgres?q=black+background+bullet&um=1&hl=en&safe=off&tbo=d&biw =1280&bih=738&tbm=isch&tbnid=0YbIuiHxADI5_M:&imgrefurl=http://onlyhdwallpapers.com/high -definition-wallpaper/minimalistic-ammunition-bullets-black-background-the-bullet-desktop-hd- wallpaper- 671086/&docid=OBXGZdS6TcdmDM&imgurl=http://onlyhdwallpapers.com/wallpaper/minimalistic _ammunition_bullets_black_background_the_bullet_desktop_1680x1050_hd-wallpaper- 671086.jpg&w=1680&h=1050&ei=fli7UOaWNYe60QWknICoCA&zoom=1&iact=hc&vpx=744&vpy=1 28&dur=539&hovh=177&hovw=284&tx=72&ty=99&sig=111484432572259555329&page=1&tbnh= 125&tbnw=191&start=0&ndsp=32&ved=1t:429,r:5,s:0,i:96 ? http://www.tumblr.com/tagged/metric-collect-call ? http://www.indabamusic.com/studio_access/metric ? http://www.google.co.uk/imgres?q=adventure+club&um=1&hl=en&safe=off&sa=N&tbo=d&biw=1 280&bih=738&tbm=isch&tbnid=b44sJUzLDFkCOM:&imgrefurl=http://thepiratebay.se/torrent/7630 529/Adventure_Club_- _Adventure_Club_Music_Pack_2&docid=xd5WJaYnXbNpbM&imgurl=http://image.bayimg.com/cac lhaaec.jpg&w=300&h=300&ei=NFe7UJeEFOHC0QW9woHIBQ&zoom=1&iact=hc&vpx=968&vpy=46 &dur=3175&hovh=225&hovw=225&tx=109&ty=109&sig=111484432572259555329&page=2&tbnh =136&tbnw=149&start=27&ndsp=33&ved=1t:429,r:31,s:0,i:181 ? http://ibrostep.com/2012/01/19/adventure-club-color/