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Digital Analytics and Tag Management - Presented at SEMPO India 2014

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Ram Manohar Bokkisa
Ram Manohar Bokkisa

With the advent of many new age Analytics tools, it's becoming more and more important to know how to implement these tools. Tag Management Systems does this with ease and so much of power.

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Digital Analytics & Tag Management - Ram Manohar Bokkisa
Digital Analytics & Marketing Tools
<-- Digital Analytics Process Cycle --> Business Requirements & Strategy Tagging and Measurement Reporting and Analysis
{{ Tagging and Measurement }} Generate Code Snippets (tags) for Analytics and Marketing tools based on the requirements Place them at the required places on the website Do a thorough testing to check whether the tags are working or not
What does a tag look like?
Global Implementation {{ Standard Code on all the web pages }}
Custom Implementation!! {{ Code varies for different pages }}
Traditional Implementation Methodology Generate Code Snippets (tags) for Analytics and Marketing tools based on the requirements Tags are given to the developers and instructions are given to them on which page a tag has to be placed Do a thorough testing to check whether the tags are working or not Developers edit the websites source code and place the tags on respective places If the tags are not working properly
Disadvantages of Traditional Implementation :( Developers do not understand the importance of Analytics Editing the page source every time takes time If the website is complex and requires builds, tagging will take even more time to get published on the live website Risky to edit the website source code, mistakes may lead to down time
Disadvantages of Traditional Implementation :( Need to read the implementation manual of every tool you have to install on the website Too much of clutter on the website if your tools increase Slower load times due to large chunks of JavaScript Redundancy of coding
Tag Management System to the rescue :)
How Traditional Implementation code looks like? Source: http://moz.com/blog/what-is-tag-management
How Tag Management code looks like? Source: http://moz.com/blog/what-is-tag-management
Advantages of using a TMS Only a single piece of code needs to be placed on all the pages of the website Improved page load times Deployments doesnt depend on web development cycles Tag Templates makes it easy for marketers to deploy any kind of tool within a click of button
Advantages of using a TMS Code is hosted on high speed content delivery networks Provides great features that even marketers can do the custom implementation without knowing much of JavaScript Great versioning system allows you to move back and forth between different versions of your code Advanced User management makes your life easier in assigning appropriate roles to different people accessing the TMS
Leading Tag Management tools
Traditional Implementation- Jabong.com
Tag Management Implementation Staples.com
$$ Return on Investment $$ Save loads of bandwidth on your web server Improve the speed of your website by multifold Save the costs you spend on a web developer Save the time spent on installing Analytics & Marketing tools Marketing team has full control over the tags
Questions??
Contact Me Website : www.onlywebanalytics.com Email : rammanohar.bokkisa@gmail.com Facebook : www.facebook.com/rammanoharbokkisa Twitter : www.twitter.com/rambokkisa

More Related Content

Digital Analytics and Tag Management - Presented at SEMPO India 2014

  • 1. Digital Analytics & Tag Management - Ram Manohar Bokkisa
  • 2. Digital Analytics & Marketing Tools
  • 3. <-- Digital Analytics Process Cycle --> Business Requirements & Strategy Tagging and Measurement Reporting and Analysis
  • 4. {{ Tagging and Measurement }} Generate Code Snippets (tags) for Analytics and Marketing tools based on the requirements Place them at the required places on the website Do a thorough testing to check whether the tags are working or not
  • 5. What does a tag look like?
  • 6. Global Implementation {{ Standard Code on all the web pages }}
  • 7. Custom Implementation!! {{ Code varies for different pages }}
  • 8. Traditional Implementation Methodology Generate Code Snippets (tags) for Analytics and Marketing tools based on the requirements Tags are given to the developers and instructions are given to them on which page a tag has to be placed Do a thorough testing to check whether the tags are working or not Developers edit the websites source code and place the tags on respective places If the tags are not working properly
  • 9. Disadvantages of Traditional Implementation :( Developers do not understand the importance of Analytics Editing the page source every time takes time If the website is complex and requires builds, tagging will take even more time to get published on the live website Risky to edit the website source code, mistakes may lead to down time
  • 10. Disadvantages of Traditional Implementation :( Need to read the implementation manual of every tool you have to install on the website Too much of clutter on the website if your tools increase Slower load times due to large chunks of JavaScript Redundancy of coding
  • 11. Tag Management System to the rescue :)
  • 12. How Traditional Implementation code looks like? Source: http://moz.com/blog/what-is-tag-management
  • 13. How Tag Management code looks like? Source: http://moz.com/blog/what-is-tag-management
  • 14. Advantages of using a TMS Only a single piece of code needs to be placed on all the pages of the website Improved page load times Deployments doesnt depend on web development cycles Tag Templates makes it easy for marketers to deploy any kind of tool within a click of button
  • 15. Advantages of using a TMS Code is hosted on high speed content delivery networks Provides great features that even marketers can do the custom implementation without knowing much of JavaScript Great versioning system allows you to move back and forth between different versions of your code Advanced User management makes your life easier in assigning appropriate roles to different people accessing the TMS
  • 19. $$ Return on Investment $$ Save loads of bandwidth on your web server Improve the speed of your website by multifold Save the costs you spend on a web developer Save the time spent on installing Analytics & Marketing tools Marketing team has full control over the tags
  • 21. Contact Me Website : www.onlywebanalytics.com Email : rammanohar.bokkisa@gmail.com Facebook : www.facebook.com/rammanoharbokkisa Twitter : www.twitter.com/rambokkisa