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Digital transition for B2B cosmetics industry: ingredients suppliers and packagers. Presentation by Anne Aime #InCos16

Aime Conseil
Aime Conseil

Digital transition for B2B cosmetics industry: ingredients suppliers and packagers. Presentation by Anne Aime, at In-Cosmetics, 14/04/2016. What are cosmetics ingredients and packagers suppliers doing with digital today? Who is implied in the company ? What kind of digital practices do they have ? What do they expect from them? How does it work with business? Anne Aime presents the results and the analysis of the study she made about how this industry integrates digital in business.

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Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers Anne Aime 14/04/2016
100% 48% 52% 48% 100% 9% 0% 20% 40% 60% 80% 100% 120% Digital tools in B2B cosmetics industry Tools used Tools already in use, more advances on the way Client centric issues on websites Unexplored business opportunities on extranet Awareness of mobile applications productivity challenge Underestimated power of push-mails LinkedIn, place to be for brand, to do what ? LinkedIn as a potential business tool for people 100% 48% 52% 48% 100% 9% 30% 17% 26% 13% 43% 9% 0% 20% 40% 60% 80% 100% 120% Digital tools in B2B cosmetics industry Tools already in used Projects for the next 12 months 2Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016
Social Networks are made for people Social networks are like all things in the digital era: 1. They are here (and yes, they will stay) 2. The issue is competitiveness 3Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016 "What happens if we train people on social networks, and afterwards they leave ?" "what happens if we do not train them, and they stay ?"
Limited resources dedicated to digital 78% 48% 17% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Who is in charge of digital ? Marketing Communication 1 or several dedicated people Other : IT, HR 4Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016 The total is more than 100% because of multiple answers
KPIs of digital projects : most of the time not defined or documented 63% 5% 32% Do you measure the results of digital ? No Yes Partially 5Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016
Moving ahead from projects to digital transition 17% of B2B cosmetics companies committed to the digital transition this year 6Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016 Its finally happened! We are now on the way.
Key success factors 1.Understanding and acceptance: digital is a competitiveness issue 2.Think before act 3.Marketing & Sales, as leaders 4.User Experience methods 7Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016
Anne Aime +33 (0)1 77 15 50 67 aaime@aimeconseil.fr www.aimeconseil.fr Thank you for your attention To know when the study is available, send an email to aaime@aimeconseil.fr

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Digital transition for B2B cosmetics industry: ingredients suppliers and packagers. Presentation by Anne Aime #InCos16

  • 1. Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers Anne Aime 14/04/2016
  • 2. 100% 48% 52% 48% 100% 9% 0% 20% 40% 60% 80% 100% 120% Digital tools in B2B cosmetics industry Tools used Tools already in use, more advances on the way Client centric issues on websites Unexplored business opportunities on extranet Awareness of mobile applications productivity challenge Underestimated power of push-mails LinkedIn, place to be for brand, to do what ? LinkedIn as a potential business tool for people 100% 48% 52% 48% 100% 9% 30% 17% 26% 13% 43% 9% 0% 20% 40% 60% 80% 100% 120% Digital tools in B2B cosmetics industry Tools already in used Projects for the next 12 months 2Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016
  • 3. Social Networks are made for people Social networks are like all things in the digital era: 1. They are here (and yes, they will stay) 2. The issue is competitiveness 3Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016 "What happens if we train people on social networks, and afterwards they leave ?" "what happens if we do not train them, and they stay ?"
  • 4. Limited resources dedicated to digital 78% 48% 17% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Who is in charge of digital ? Marketing Communication 1 or several dedicated people Other : IT, HR 4Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016 The total is more than 100% because of multiple answers
  • 5. KPIs of digital projects : most of the time not defined or documented 63% 5% 32% Do you measure the results of digital ? No Yes Partially 5Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016
  • 6. Moving ahead from projects to digital transition 17% of B2B cosmetics companies committed to the digital transition this year 6Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016 Its finally happened! We are now on the way.
  • 7. Key success factors 1.Understanding and acceptance: digital is a competitiveness issue 2.Think before act 3.Marketing & Sales, as leaders 4.User Experience methods 7Digital Transition for B2B Cosmetics Industry : Ingredients Suppliers and Packagers 14/04/2016
  • 8. Anne Aime +33 (0)1 77 15 50 67 aaime@aimeconseil.fr www.aimeconseil.fr Thank you for your attention To know when the study is available, send an email to aaime@aimeconseil.fr