Digital backlist
0 likes432 views
What does digital mean for backlist? New opportunities in different contexts. Here's a revised-for-slideshare version of a presentation I was invited to give at Klopotek's Publisher Information Day at the RSA, London, June 2013.
Digital backlist
- 1. Backlist in a Digital World Klopotek Publisher Information Day 12 June 2013
- 2. Working with Advance Materials Ltd Encyclop脱dia Britannica Connell Guides Contentment Critical Publishing GSE Research / Greenleaf PasTest Maverick Wiley
- 3. alternative title: Technology- The Resurrection Biology of Backlist Thanks to @micycle for the suggestion
- 5. Few & New Traditional Trade Publishing Many & Old(er)
- 6. Few & New Traditional Academic Publishing Many & Old(er) (Sometimes ancient)
- 7. Asking what digital means for backlist is a bit like asking: What sort of business did we used be, and what sort of business are we going be?
- 8. For too long, digital has actually meant just e-Readers & Print-on-Demand
- 9. Digital means new opportunities: What sort of business would we like to be?
- 10. Asking what digital means for backlist is a bit like asking When is a door not a door?
- 13. For decades publishers thought they were running content businesses. It turns out they were really running distribution businesses. Benedict Evans, Enders Analysis
- 14. Digital is Distribution But that doesnt mean we can close all our warehouses...
- 15. ...it does mean our warehouses - and their systems - had better be up to snuff Digital (online) activity can drive print sales. But the print-world customer experience has to meet digital-world customer expectations
- 16. While publishers were busy saying Metadata is Marketing
- 18. Low-cost digital tools (e.g. slideshare) Enable clear calls to action (purchase) to a self-selecting audience
- 19. Food for thought is a powerful sales tool
- 20. ask @4鍖fty1 Digital facilitates inbound 馨温姻一艶岳庄稼乙
- 21. History Presss Titanic: Her Journey was a fabulous example of content marketing
- 22. Embracing the whole product range: the app, new print & e- frontlist and great print & e- backlist.
- 23. A鉛鉛
- 24. 油韓看姻
- 25. 油温
- 26. 油馨温姻一艶岳庄稼乙
- 27. budget
- 28. 油看韓
- 29. 贈鐃1,000... PLUS
- 30. 油永晦粥鰻鰻鴛鰻赫/意鴛珂掘
- 31. Backlist re-purposed to make a Newsstand partwork
- 32. A project by Contentment with Amber Books
- 33. Using Padify (HTML5 SaaS)
- 34. For some, digital has meant the elimination of print Plus opportunities to make process, quality and values more transparent
- 35. Britannica understands that librarians were gatekeepers
- 36. But now they teach orienteering
- 38. SOL from GSE Research: curated backlist ( new titles) on subscription at institutional level
- 39. Safari: a subscription service keeping (still relevant) backlist in circulation 50% of page views for content over 2 years old Thanks to @brianoleary
- 40. Backlist
- 41. 油+
- 42. 油禽庄乙庄岳温鉛
- 43. =
- 44. 油馨温稼霞
- 45. 油恰
- 46. 油看沿沿看姻岳顎稼庄岳庄艶壊
- 47. Thank