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Digital Campaign for Samsung by Changxing Wang

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Chris Wang

This digital marketing campaign targets 16-35 year olds in the United States who are adventurous, technology-oriented, and stylish. It aims to increase sales, boost key word click rates, and enhance website traffic for Samsung Galaxy Note 3. The campaign idea involves launching a "Design Your Day" video and encouraging people to make their own videos, with the best video winner getting a role in Samsung's next commercial and other rewards. Tactics include posting videos on YouTube, spreading the word on social media, and using Google AdWords to promote the selling website. The estimated budget is $20,000 for video production, $8,000 for two weeks of paid media, and $5,000 for rewards.

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Digital Campaign for Designed by Changxing Wang
TARGET AUDIENCE Geographic The United States Demographic Age 16-35 Middle/upper class Psychographic Adventurous Technology-oriented Stylish
Goal 1: Increase the sales Goal 2: Boost the click rate of key words Goal 3: Enhance the page views and website traffic
THE IDEA Launch the Design Your Day video Start the whole campaign by encouraging people to make their own video Let the public vote for the best video Winner can play a role of the next commercial of Samsung with other rewards
TOOLS AND TACTICS Start a special topic in YouTube Post the original video on YouTube All the videos made by the public send to the YouTube special topic
Post the original video and information of the campaign on Samsungs official blog Build connection with other top bloggers, invite them to write about the campaign TOOLS AND TACTICS
Spread the word about the campaign through social media account include Facebook and Twitter TOOLS AND TACTICS Build social media community in order to let the campaign become more influential
Use Google AdWords and PPC strategy to enhance the exposure of the campaign, boost the traffic to Samsung Galaxy Note 3 selling website TOOLS AND TACTICS
BUDGET Preparation (Video producing) $20,000 Implementation (Paid Media) $400/hour for 2 weeks Rewards $5,000
CONCLUSION The main purposes of this campaign are to build understanding of Samsungs culture, engage the pubic with the brand, and increase sales of Galaxy Note 3.

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Digital Campaign for Samsung by Changxing Wang

  • 1. Digital Campaign for Designed by Changxing Wang
  • 2. TARGET AUDIENCE Geographic The United States Demographic Age 16-35 Middle/upper class Psychographic Adventurous Technology-oriented Stylish
  • 3. Goal 1: Increase the sales Goal 2: Boost the click rate of key words Goal 3: Enhance the page views and website traffic
  • 4. THE IDEA Launch the Design Your Day video Start the whole campaign by encouraging people to make their own video Let the public vote for the best video Winner can play a role of the next commercial of Samsung with other rewards
  • 5. TOOLS AND TACTICS Start a special topic in YouTube Post the original video on YouTube All the videos made by the public send to the YouTube special topic
  • 6. Post the original video and information of the campaign on Samsungs official blog Build connection with other top bloggers, invite them to write about the campaign TOOLS AND TACTICS
  • 7. Spread the word about the campaign through social media account include Facebook and Twitter TOOLS AND TACTICS Build social media community in order to let the campaign become more influential
  • 8. Use Google AdWords and PPC strategy to enhance the exposure of the campaign, boost the traffic to Samsung Galaxy Note 3 selling website TOOLS AND TACTICS
  • 9. BUDGET Preparation (Video producing) $20,000 Implementation (Paid Media) $400/hour for 2 weeks Rewards $5,000
  • 10. CONCLUSION The main purposes of this campaign are to build understanding of Samsungs culture, engage the pubic with the brand, and increase sales of Galaxy Note 3.