5. DIGITAL TOUCHPOINTS KARTE
DAY 12
Mobil reklma e-veikals
Socilie mediji
c e-izs笛tnes
Baneru reklma Ambient
WEB/ mobile
c lapas
risinjumi
AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY
Mekltji Skype
PR WOM Mobil
Pop-up aplikcija
TV veikals
Socilie
Radio mediji
Drukt reklma
Vides reklma
6. DIGITAL ONLINE TOUCHPOINTS
DAY 12
MOBILE SEARCH
AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY
DISPLAY SOCIAL AMBIENT
11. DIGITAL
DAY 12
CIK PROCENTU INTERNETA
LIETOTJU LATVIJ IR
VECKI PAR 50 GADIEM?
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
12. DIGITAL STATISTIKA
LATVIJAS ONLINE LIETOTJU VECUMA SADAL暢JUMS
DAY 12
15 - 20
21% 12%
21 - 30
40%
31 - 40
27%
19%
41 - 50
21% 51+
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
13. DIGITAL STATISTIKA
LATVIJAS ONLINE LIETOTJU VECUMA DAL暢JUMA IZMAI捗AS
DAY 12
30%
25%
Audience composition 2009
20%
2010
51+
15%
2011
10%
2012
5%
0%
15 - 20 21 - 30 31 - 40 41 - 50 51+
Vecums
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
14. DIGITAL TENDENCES
DAY 12
PAMANMI UN RICH MEDIA MR暢JUMI TRGETANA
RISINJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
15. DIGITAL TENDENCES
# 1 PAMANMI UN RICH MEDIA RISINJUMI
DAY 12
PAMANMI un RICH MEDIA MR暢JUMI TRGETANA
RISINJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
16. DIGITAL TENDENCES
# 1 PAMANMI UN RICH MEDIA RISINJUMI
DAY 12
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
17. DIGITAL TENDENCES
# 1 PAMANMI UN RICH MEDIA RISINJUMI
DAY 12
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
18. DIGITAL TENDENCES
# 1 PAMANMI UN RICH MEDIA RISINJUMI
DAY 12
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
19. DIGITAL TENDENCES
# 1 PAMANMI UN RICH MEDIA RISINJUMI
DAY 12
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
20. DIGITAL TENDENCES
# 1 PAMANMI UN RICH MEDIA RISINJUMI
DAY 12
Baneru reklmas
vidjie rd朝tji pasaul
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
21. DIGITAL TENDENCES
# 1 PAMANMI UN RICH MEDIA RISINJUMI
DAY 12
vs
2.45%
0.14%
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
22. DIGITAL TENDENCES
# 2 MR暢JUMI
DAY 12
PAMANMI RICH MEDIA MR暢JUMI TRGETANA
RISINJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
23. DIGITAL TENDENCES
# 2 MR暢JUMI
DAY 12
Bez l朝dz 邸im
pielietotajiem online
reklmas standarta
mr朝jumiem 邸obr朝d
pieejami padzi勅inti
rich media baneru
mr朝jumi
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
24. DIGITAL TENDENCES
# 2 MR暢JUMI
DAY 12
70%
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
25. DIGITAL TENDENCES
DAY 12
Interakciju mr朝jumi
jebkda veida
mijiedarb朝ba ar
baneri
(mouseover, start, pl
ay, replay utml.)
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
26. DIGITAL TENDENCES
# 2 MR暢JUMI
DAY 12
Multi click-tag baneri
Vairki produkti
Galamr跳a lapas
Ekonomija
Papildu dati
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
27. DIGITAL TENDENCES
# 2 MR暢JUMI
DAY 12
Postview actions
Redzts, bet
neklik邸跳ints baneris
ne vienmr noz朝m
neizdo邸anos
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
28. DIGITAL TENDENCES
# 3 TRGETANA
DAY 12
PAMANMI RICH MEDIA MR暢JUMI TRGETANA
RISINJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
29. DIGITAL TENDENCES
# 3 TRGETANA
DAY 12
Sekojiet online
lietotjiem un to
interesm
Biheiviorl
trget邸ana,
re-trget邸ana
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
30. DIGITAL M的SU JAUNUMI
DAY 12
ONLINE KAMPAU DATU DISPLAY REKLMAS TARGET AD
KATEGORIZANA IZSTRDE UZLABOJUMI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
33. DIGITAL MOBILE KATEGORIJA
VIEDTLRU捗U LIETOTJU SKAITA IZMAI捗AS
DAY 12
2011 2012
38% 46%
8%
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
34. DIGITAL MOBILE KATEGORIJA
TABLEU LIETOTJU SKAITA IZMAI捗AS
DAY 12
2012
2011 9%
2%
7%
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
35. DIGITAL TENDENCES
DAY 12
MOBILS MULTI SCREENING NFC
LAPAS, APLIKCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
36. DIGITAL TENDENCES
DAY 12
MOBILS MULTI SCREENING NFC
LAPAS, APLIKCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
37. DIGITAL TENDENCES
#1 MOBILS LAPAS UN APLIKCIJAS
DAY 12
MOBILS LAPAS, APLIKCIJAS -
L暢DZ AR VIEDTLRU捗U SKAITA
PIEAUGUMU, BIE鄭KU MOBIL INTERNETA
LIETOANU MOBILS VIDES APG的ANA IR
KATEGORIJ MUST
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
38. DIGITAL TENDENCES
MAKSAS MOBILO APLIKCIJU IZMANTOANA
DAY 12
2012
20%
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
39. DIGITAL TENDENCES
MOBIL INTERNETA IZMANTOANA (VISMAZ REIZI NED鳥)
DAY 12
x
42%
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
40. DIGITAL TENDENCES
NEGAT暢VA PIEREDZE LIETOJOT LAPU MOBILS VERSIJAS
DAY 12
Lna lapas ielde
87% Apgr笛tinta attlu ielde
Ierobe釘ota funkcionalitte
Avots: Snapshots, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
41. DIGITAL TENDENCES
LAPAS MOBILITTES TESTS
DAY 12
Noder朝gs r朝ks WEB
lapas mobilittes
diagnostikai
Mobile Meter
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
42. DIGITAL TENDENCES
DAY 12
MOBILS MULTI SCREENING NFC
LAPAS, APLIKCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
43. DIGITAL TENDENCES
DAY 12 # 2 MULTI SCREENING
DAUDZEKRNU MEDIJU PIEREDZE -
SEC暢GA VAI VIENLAIC暢GA DA鄭DU MEDIJU
SATURA LIETOANA VAIRKS IER暢CS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
44. DIGITAL TENDENCES
DAY 12 # 2 MULTI SCREENING
Avots: Google, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
45. DIGITAL TENDENCES
# 2 MULTI SCREENING EKRNA IZVLE
DAY 12
Avots: Google, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
46. DIGITAL TENDENCES
# 2 MULTI SCREENING KOMBINCIJAS
DAY 12
Avots: Google, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
47. DIGITAL TENDENCES
# 2 MULTI SCREENING - TOP AKTIVITTES
DAY 12
Avots: Google, 2012
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
48. DIGITAL TENDENCES
DAY 12
MOBILS MULTI SCREENING NFC
LAPAS, APLIKCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
49. DIGITAL TENDENCES
DAY 12 # 3 NEAR FIELD COMMUNICATION
NEAR FIELD COMMUNICATION (NFC)
暢SA RDIUSA BEZVADU DATU TEHNOLO帳IJA
PRAKTISKU UN RADOU RISINJUMU
REALIZANAI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
50. DIGITAL TENDENCES
DAY 12 # 3 NEAR FIELD COMMUNICATION
Visas klienta kartes vien
Lojalittes programmas
Mobilie maksjumi
Mobils paskumu bi勅etes
Dro邸朝bas kontrole u.c.
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
55. DIGITAL SOCIAL KATEGORIJA
DAY 12 TOP 3 AKTIVITTES SOCILAJOS MEDIJOS
95%
Apl笛ko citu 92%
85% ievietots Lasa komentrus
Lasa blogus, forumus, bildes, video atsauksmes
domubiedru grupas
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
56. DIGITAL SOCIAL KATEGORIJA
DAY 12 Z暢MOLU SOCILO KONTU SEKOTJU SKAITS
2011 2012
54% 61%
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
57. DIGITAL SOCIAL KATEGORIJA
DAY 12 IEMESLS PAMEST Z暢MOLA SOCIL PROFILA FANU PULKU
Vienveid朝ga un maz saisto邸a
komunikcija, saturs
2012
47%
2011
41%
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
58. DIGITAL SOCIAL KATEGORIJA
DAY 12 IEMESLS PAMEST Z暢MOLA SOCIL PROFILA FANU PULKU
Prk komercils saturs Prk maz 朝pa邸o piedvjumu!
$ %
25% 22%
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
61. DIGITAL TRENDI
DAY 12 #1 PERSONISKUMS INDIVIDULA PIEEJA
PERSONISKA KOMUNIKCIJA -
PANKUMU ATSLGA AUGSTKAI LIETOTJU
IESAISTEI UN LOJALITTEI
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
62. DIGITAL TRENDI
DAY 12 PERSONISKUMS INDIVIDULA PIEEJA
AT&T kampa直a
Thank You Notes -
500
personalizti, individu
liem faniem velt朝ti
YouTube dziesmu
video
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
64. DIGITAL TRENDI
DAY 12 #2 REL LAIKA PIEREDZE
REL LAIKA MIJIEDARB暢BA
LIETOTJIEM B的TISKA EIT UN TAGAD
PIEREDZE, K AR暢 IESPJA IETEKMT UN
MAIN暢T SATURU
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
65. DIGITAL TRENDI
DAY 12 #2 REL LAIKA PIEREDZE
Pirmo reizi Latvij radio
studija tika prcelta uz
automa邸朝nas salonu.
Star FM tie邸ais no
brauco邸anas automa邸朝nas.
Rel laika video
translcija ar朝 Facebook
lap ar iespju komentt
utml.
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
66. DIGITAL TRENDI
DAY 12 #2 REL LAIKA PIEREDZE
http://www.youtube.com/watch?v=2FLiI4RZFEk
68. DIGITAL TRENDI
DAY 12 #3 SOCIL DOMINANCE
SOCIL DOMINANCE
ARVIEN PIEAUGOA SOCILS KOMUNIKCIJAS
LOMA RPUS PLATFORMU IETVARIEM
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
69. DIGITAL TRENDI
DAY 12 #3 SOCIL DOMINANCE
Socilo mediju
integr邸ana:
WEB lap
E-pasta izs笛tns
Zi直u portlos
Baneros
Fiziskaj vid
Social By Design
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
80. DIGITAL TENDENCES
DAY 12 # 1 SEO PANDA & PENGUIN
PANDA & PENGUINE GOOGLE NOW APP REKLMAS INOVCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
81. DIGITAL TENDENCES
DAY 12 # 1 SEO PANDA & PENGUIN
N nekvalitat朝vm
WEB lapm:
saturs
dizains
trums
uzticam朝ba
...
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
83. DIGITAL TENDENCES
DAY 12 # 1 SEO PANDA & PENGUIN
Par god朝gu SEO praksi
Tie pa邸i elementi, cita
strat庁ija:
ska勅ums
saites
saturs
strukt笛ra
socils f-cijas
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
84. DIGITAL TENDENCES
DAY 12 # 2 GOOGLE NOW
SEO PANDA & PENGUINE GOOGLE NOW APP REKLMAS INOVCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
85. DIGITAL TENDENCES
DAY 12 # 2 GOOGLE NOW
http://www.youtube.com/watch?feature=player%20embedded&v=pPqliPzHYyc
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
86. DIGITAL TENDENCES
# 3 REKLMAS INOVCIJAS
DAY 12
SEO PANDA & PENGUINE GOOGLE NOW APP REKLMAS INOVCIJAS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
87. DIGITAL TENDENCES
# 3 REKLMAS INOVCIJAS
DAY 12
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
88. DIGITAL TENDENCES
# 3 REKLMAS INOVCIJAS
DAY 12
Mute this Ad:
Lietotjam dota
iespja sev liegt
konkrtu reklmas
kampa直u
DISPLAY MOBILE SEARCH SOCIAL AMBIENT
89. DIGITAL M的SU JAUNUMI
DAY 12
PROFESIONL APG的TS REKLMAS
DAL暢BA PROGRAMM KANLS
SERTIFIKCIJA
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
90. DIGITAL M的SU JAUNUMI
GOOGLE ENGAGE FOR AGENCIES DUBLIN
DAY 12
http://www.youtube.com/watch?v=zA9LfKjNVhg&feature=youtu.be
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
91. DIGITAL NODER暢GI
DAY 12 THINKWITHGOOGLE.COM
Patrtju uzved朝bas
tendences, mrketinga
dati un industrijas
pt朝jumi
http://www.thinkwithgoogle.com/insights/
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
93. DIGITAL TENDENCES
DAY 12
ONE TOUCH WONDER POP-UP PHYGITAL
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
94. DIGITAL TENDENCES
DAY 12 # 1 ONE TOUCH WONDER
ONE TOUCH WONDER POP-UP PHYGITAL
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
95. DIGITAL TENDENCES
DAY 12 # 1 ONE TOUCH WONDER
ONE TOUCH WONDER
PRAKTISKS VAI IZKLAIDJOS SATURS
PIESKRIENA ATTLUM
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
102. DIGITAL M的SU JAUNUMI
DAY 12 # 2 POP-UP
ONE TOUCH WONDER POP-UP PHYGITAL
DISPLAY MOBILE SEARCH SOCIAL AMBIENT
103. DIGITAL TENDENCES
DAY 12 # 3 PHYGITAL
PHYGITAL
FIZISKS UN DIGITLS VIDES SINER帳IJA
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
104. DIGITAL TENDENCES
DAY 12 # 3 PHYGITAL
London Eye
Olimpisko sp勅u laik
Twitter vietn
valdo邸 noska直ojuma
indikators
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
105. DIGITAL
DAY 12
REINIS ADOVIS
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
106. DIGITAL SVAR暢GKAIS
DAY 12
IESAISTIET ATRODATIES
SEARCH
DISPLA MRIET ESAT GOD暢GI
Y SEKOJIET 暢STAJIEM
PRSTEIDZIET
MOBILE APG的STIET AMBIENT
EKSPERIMENTJIET
IEMANTOJIET UZTIC暢BU
IZPLEATIES BONUSS
SOCIAL
ESAT 暢STI UN PERSONISKI
107. DIGITAL TOUCHPOINTS KARTE
DAY 12
Mobil reklma e-veikals
Socilie mediji
c e-izs笛tnes
Baneru reklma Ambient
WEB/ mobile
c lapas
risinjumi
AWARENESS CONISDERATION PURCHASE SERVICE LOYALITY
Mekltji Skype
PR WOM Mobil
Pop-up aplikcija
TV veikals
Socilie
Radio mediji
Drukt reklma
Vides reklma
108. DIGITAL BONUSS
DAY 12 HAVE A MULTI TOUCHPOINT NEW YEAR
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
109. DIGITAL BONUSS
DAY 12 HAVE A MULTI TOUCHPOINT NEW YEAR
DISPLAY MOBILE SOCIAL SEARCH AMBIENT
