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Digital digest2 qudsianouras

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Qudsia Nouras

Brothers Sidney and Albert Musher founded Aveeno in 1945 using clinically proven science to transform natural ingredients into skin, hair, and baby care products. The name Aveeno comes from the scientific name for oats, "Avena sativa", which are a key ingredient. To boost brand awareness, Aveeno Canada partnered with an influencer on a two-cell Instagram and Facebook advertising test campaign. The campaign with the influencer performed 15 points better in boosting brand awareness than the campaign without an influencer. Aveeno's goal is to provide customers with better skin care using natural ingredients and make customers feel happiness through education and an accessible brand page.

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AVEENO- Skin and Hair Care by Albert and Sidney Musher Student name Qudsia Nouras | Professor- Jonathan Sy ID- 107959207 | Course MKM915 Date- 2021-02-10
AVEENO STORY Brothers Sidney and Albert Musher found Aveeno in 1945. Aveeno uses clinically proven science to transform nature ingredients into a wide range of products for body, face, hair, sunburn protection and baby. The name Aveeno is derived from the scientific name for the common oat, Avena sativa.
AVEENO GOAL Better Ingredients. Better skin care : Aveeno. Boosting brand awareness- Aveeno Canada desired to test whether including an influencer in its digital ad creative would help the brand attract more skincare customers and boost awareness of its Positively Radiant Face Care products.
Partnership with media agency J3, Aveeno planned and executed a Two-cell test campaign with the influencers to its digital marketing mix. Two- Cell Test Campaign(Sept 1 Oct 31, 2019) Cell 1- Creative only brand-built ad. It shows the close-up product shots of the brands daily scrub and moisturizer. Cell 2- Creative ad with the Canadian beauty guru and lifestyle vlogger (influencer) Tasha Leelyn 15 seconds video applying the products to her face with a smile into camera. Both the cell ads included Learn more click button linked with the Aveeno webpage. The ads in the cells ran simultaneously. The ads were delivered all over different social media platforms such as Facebook, Instagram.
Two-Cell Test Campaign Impact The trusted and credible influencer in the ad resulted in the incremental impact of Aveeno. 12-point uplift for the Cell 1- Brand build creative 15- point uplift for the Cell 2 Brand build creative with the influencer.
Aveeno is Happiness Aveeno is a brand that is happiness for all kinds of customers. The main aim is to give the customers more knowledge about the product, make the Aveeno page easily accessible and specially create an unforgettable Aveeno Bond with the customers through this ad campaign.
Works Cited Aveeno. Wikipedia, Wikimedia Foundation, 24 Dec. 2020, en.wikipedia.org/wiki/Aveeno. Aveeno Canada. Facebook for Business, www.facebook.com/business/success/aveeno-canada.

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Digital digest2 qudsianouras

  • 1. AVEENO- Skin and Hair Care by Albert and Sidney Musher Student name Qudsia Nouras | Professor- Jonathan Sy ID- 107959207 | Course MKM915 Date- 2021-02-10
  • 2. AVEENO STORY Brothers Sidney and Albert Musher found Aveeno in 1945. Aveeno uses clinically proven science to transform nature ingredients into a wide range of products for body, face, hair, sunburn protection and baby. The name Aveeno is derived from the scientific name for the common oat, Avena sativa.
  • 3. AVEENO GOAL Better Ingredients. Better skin care : Aveeno. Boosting brand awareness- Aveeno Canada desired to test whether including an influencer in its digital ad creative would help the brand attract more skincare customers and boost awareness of its Positively Radiant Face Care products.
  • 4. Partnership with media agency J3, Aveeno planned and executed a Two-cell test campaign with the influencers to its digital marketing mix. Two- Cell Test Campaign(Sept 1 Oct 31, 2019) Cell 1- Creative only brand-built ad. It shows the close-up product shots of the brands daily scrub and moisturizer. Cell 2- Creative ad with the Canadian beauty guru and lifestyle vlogger (influencer) Tasha Leelyn 15 seconds video applying the products to her face with a smile into camera. Both the cell ads included Learn more click button linked with the Aveeno webpage. The ads in the cells ran simultaneously. The ads were delivered all over different social media platforms such as Facebook, Instagram.
  • 5. Two-Cell Test Campaign Impact The trusted and credible influencer in the ad resulted in the incremental impact of Aveeno. 12-point uplift for the Cell 1- Brand build creative 15- point uplift for the Cell 2 Brand build creative with the influencer.
  • 6. Aveeno is Happiness Aveeno is a brand that is happiness for all kinds of customers. The main aim is to give the customers more knowledge about the product, make the Aveeno page easily accessible and specially create an unforgettable Aveeno Bond with the customers through this ad campaign.
  • 7. Works Cited Aveeno. Wikipedia, Wikimedia Foundation, 24 Dec. 2020, en.wikipedia.org/wiki/Aveeno. Aveeno Canada. Facebook for Business, www.facebook.com/business/success/aveeno-canada.