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Brand Association
Through Value Creation
A presentation by Michael Liem, Managing Director of PT. Saka Digital Arsana
Brand association through value creation
Dan Barber
How I fell in love with a fish
Brand association through value creation
Brand association through value creation
Brand association through value creation
Brand association through value creation
Dan Barber
How he describe Veta La Palma
1. A farm that doesnt feed its
animals.
2. A farm that measures its success
by the health of its predators.
3. A farm thats literally a water
purification plant.
Chef, Authors & Food Visionaries
Connecting the dots .
How this is related to our industry .
The Problem?
<Digital Landfill>
Sustainable Digital Environment
AN ALTERNATIVE MODEL:
#1 | Support Natural Behavior
Dont feed the animal
Brand association through value creation
Brand association through value creation
Be part of consumers lives, infuse your
brand into the cultural consciousness
"We don't do advertising anymore. We just do cool sh*t!"
Simon Penstridge - UK Marketing Director Nike
With an extraordinary approach
#2 | Be Generous
Measure success by the
health of your predators
Brand association through value creation
Brand association through value creation
#3 | Improve the world
around you
Be a water purification plant
A movement by design!
What will you get?
A sustainable relationship
Necessity, who is the
mother or our invention
Plato
Plato was a philosopher, as well as
mathematician, in Classical Greece.
Brand association through value creation
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Brand association through value creation