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Editor's Notes

• #10: Need to get OxIs data to get numbers for each group – percentages are of that group/cohort – not of the 11m Assume 11m who say don’t use internet = don’t have basic online skills Of 11m non-users (BBC Ipsos) 71% C2, D, E 51% 65+s 50% no formal qualifications Nearly half (9%pt / 21%pt) use a proxy 7m are C2, D,E (BBC Ipsos) 5m are of working age OxIs – Section VIII. A – Rationales for non-use: 98% of employed non-users and 96% of retired non-users say ‘just not interested’. Other large reasons: computer not available, don’t know how to use it, not for people of my age (retired), 11 m people aren’t online, and they are disproportionately [check what mean by ‘online’] older (25% of 55-64 year olds and 61% of 65+ year olds) a in low skilled jobs (agriculture, caring, elementary trades etc) or unemployeda on low incomes (42% of people on <£12.5k a year aren’t online – though the proportion has significantly dropped since 2011) a - though numbers online have increased recently have low/no qualifications (60% of people without qualifications are online) a and may have issues with literacy or English as another language are retired (55% of retired people aren’t online) a are disabled (49% of disabled people aren’t online) a - though numbers online have increased recently �� Of the 11m people who aren’t online: 9 m people aren’t interested in getting onlinea fear they’ll break technology or that technology fails when you need it don’t think technology makes things better, or find it frustrating to use worry about immoral material are worried about trying new things online – esp older people and women (1/3 of non-users are don’t see the need to use the internet. ¼ of non-users aren’t interested in it; ¼ of non-users are uncomfortable with technologyb) Assumption – there will have to be a significant motivational reasons for these 9m people to think about going online – like what? Which groups would be easiest to motivate and how? Once motivated, what would it take to get these online? �� 2m people aren’t online but are interested in getting online Question – what do we know about these 2m? Question – what would it take to get these 2m online? Why aren’t they already online? Assumption – barriers include: basic skills, literacy, cost of device/broadband, not know how to learn about getting online �� �� Of the 11m people who aren’t online: 7 m people have never been online – some of which use proxies. Assumption – these 7 m are harder – how much harder? – to get online than the £4m who have previously been online Question – do we deprioritise people who use proxies? Question – do we know whether the 7m are exclusively part of the 9m who aren’t interested? �� Assumption – these 11m are harder to get online – how much harder? – than the previous 11m (Come onto in later session) �� 4m are ex-users – and are more likely to plan to get online that other non-usersa �� Question – what do we know about ex-users, and what would get them online? Question – do we prioritise the 4m over the 7m? Large majority are able to use a ‘proxy’ should they want to use the internet. (90% of ex-users and 70% of non-users say they could use a proxy. But 3% of ex-users and 21% of non-users have no proxya NB BBC Ipsos Mori suggests lower use ( I calculated only around 43% of non-users use a proxy)) �� Of the 7m who have never been online: Almost all (6m) are over 55 and 3.2m are over 75 Assumption – we don’t proactively target the over 75s – likely to have other barriers and lower interest in internet Over half are disabled (self-assessed to be disabled per the Disability Discrimination Act) Assumption – a significant proportion of these will be over 75 ��
• #12: Details of the 6.2m people left behind in 2020 if we don’t move faster. AB, C1, C2, DE = Demographic classifications in the UK refer to the social grade definitions, which are used to describe, measure and classify people of different social grade and income and earnings levels, for market research, social commentary, lifestyle statistics, and statistical research and analysis. DDA = Disability Discrimination Act, used to classify people who are formally registered as disabled