Digital experience creation
Download as PPT, PDF
0 likes401 views
The document discusses key aspects of creating a positive customer experience in the digital world, including customization, personalization, recommendations, and using predictive tools and actionable insights to test and improve the user experience for both known and anonymous users. It also emphasizes the importance of context, storytelling, and co-creating experiences with customers.
Digital experience creation
- 1. Experience is about a personal preferences by choice by taste by influence and from exposure and context Creating beautiful customer experience @ Digital B E AU TI FUL by CHOICE Image courtesy jeep Oscar Hollywood studios global movies global soccer pan Asian hotel puma chef kadkali Kerala twitter Mattel and Google https://twitter.com/bettermarketer
- 2. Strategic imperatives in winning the Digital Experience Game
- 3. Capture the TAGs that will contribute to winning
- 4. Experience
- 7. Recommendations Hope U liked it And can I better it
- 9. Known users
- 10. User experience
- 12. Predictive tools for testing
- 14. Advisory role
- 15. Co create
- 16. Context