ݺߣ

ݺߣShare a Scribd company logo

“#Digital? It's all about the people!”

•Download as PPTX, PDF•
•
Christophe Regnault
Christophe Regnault

The document discusses how Christophe Regnault helped his company transition to being more digital. He implemented a three step plan focused on people to get buy-in from colleagues. The first step was raising awareness of digital channels internally through voluntary sessions. The second step was rebranding their website as a digital platform. The third step was developing a mobile tool for business use. As a result of this people-focused plan, the company gained trust in the digital strategy and became a leader in their industry. The key lessons highlighted are that digital evolution should involve collaboration, inclusion and working for people.

1 of 17
Download to read offline
“#Digital? It's all about the people!” “Our job is to innovate, foster and grow real human connections, and evolve user experiences.” EMBA Class 2014 – Lausanne Reunion By Christophe Regnault May 12, 2017 Let's connect! @chrisdulux lu.linkedin.com/in/tochristopheregnault/
1 - How it all started? It all started with a hefty dose of skepticism…
2 - 'R U #Digital?' The findings?: Our business partners expected us to be digitalized, and they saw great potential for the digital to help them in their professional lives.
3 - Change was needed The findings?: This marked a significant divide between our internal perceptions and our business partners’ expectations. It was all about change management.
4 - 3 Steps To get all my colleagues on board, I developed a three stage action plan, built entirely around PEOPLE.
4 - 3 Steps STEP 1: Raising awareness of digital and social channels internally The result?: The foundations of change were all set. 70% of ALL employees attended on a voluntary basis, with 86% indicating that the content exceeded expectations.
4 - 3 Steps STEP 1: Raising awareness of digital and social channels internally The result?: In 10 month, the company is heading the game in Luxembourg : N°1 in SSI as a company. Feb. 2017
4 - 3 Steps STEP 2: A re-branding project turned digital platform The result? Our new website and digital eco-system had become a source of pride for my colleagues. It allowed them to see their company as a brand, and beyond that, one that they could trust and be proud of.
4 - 3 Steps STEP 3: Using mobile as a business enabler The result?: A business-oriented digital tool that EVERYBODY had contributed to! The troops were rallied, and with that, our newly-implemented strategy gained trust, credibility, and impact.
From a yearly 3 steps plan to a COMPREHENSIVE STRATEGY… 5 - Let the FUN begin!
… to AUMs Collection! 5 - Let the FUN begin!
Some takeaways to share with you… • DIGITAL: NOT DISRUPTION…. but EVOLUTION • DIGITAL: VALUE CHAIN • DIGITAL: COLLABORATION • DIGITAL: INCLUSION
Thank you dear classmates.
Thank you IMD.
The real secret? Working first WITH people, FOR people, even if they don't yet realise it! In the words of Seth Godin, “you have to give to get” …
“#Digital? It's all about the people!”
Let's connect! @chrisdulux lu.linkedin.com/in/tochristopheregnault/ Thank you

More Related Content

“#Digital? It's all about the people!”

  • 1. “#Digital? It's all about the people!” “Our job is to innovate, foster and grow real human connections, and evolve user experiences.” EMBA Class 2014 – Lausanne Reunion By Christophe Regnault May 12, 2017 Let's connect! @chrisdulux lu.linkedin.com/in/tochristopheregnault/
  • 2. 1 - How it all started? It all started with a hefty dose of skepticism…
  • 3. 2 - 'R U #Digital?' The findings?: Our business partners expected us to be digitalized, and they saw great potential for the digital to help them in their professional lives.
  • 4. 3 - Change was needed The findings?: This marked a significant divide between our internal perceptions and our business partners’ expectations. It was all about change management.
  • 5. 4 - 3 Steps To get all my colleagues on board, I developed a three stage action plan, built entirely around PEOPLE.
  • 6. 4 - 3 Steps STEP 1: Raising awareness of digital and social channels internally The result?: The foundations of change were all set. 70% of ALL employees attended on a voluntary basis, with 86% indicating that the content exceeded expectations.
  • 7. 4 - 3 Steps STEP 1: Raising awareness of digital and social channels internally The result?: In 10 month, the company is heading the game in Luxembourg : N°1 in SSI as a company. Feb. 2017
  • 8. 4 - 3 Steps STEP 2: A re-branding project turned digital platform The result? Our new website and digital eco-system had become a source of pride for my colleagues. It allowed them to see their company as a brand, and beyond that, one that they could trust and be proud of.
  • 9. 4 - 3 Steps STEP 3: Using mobile as a business enabler The result?: A business-oriented digital tool that EVERYBODY had contributed to! The troops were rallied, and with that, our newly-implemented strategy gained trust, credibility, and impact.
  • 10. From a yearly 3 steps plan to a COMPREHENSIVE STRATEGY… 5 - Let the FUN begin!
  • 11. … to AUMs Collection! 5 - Let the FUN begin!
  • 12. Some takeaways to share with you… • DIGITAL: NOT DISRUPTION…. but EVOLUTION • DIGITAL: VALUE CHAIN • DIGITAL: COLLABORATION • DIGITAL: INCLUSION
  • 13. Thank you dear classmates.
  • 15. The real secret? Working first WITH people, FOR people, even if they don't yet realise it! In the words of Seth Godin, “you have to give to get” …