Digital Life Hacks: Clark university - Reunion and Events in Blackbaud NetCommunity
- 1. LaDona Fazio, Clark University Sarah Davis, Blackbaud Digital Life Hacks: Reunion and Events
- 2. Making good even betterIntroductions
- 3. Hi! Im Sarah Davis At Blackbaud 7 years Hometown Charleston, SC Senior Solutions Engineer Celebrated 6 years at Blackbaud yesterday Been Attending BBCon since 2008 LaDona and I have been co-presenting on this topic since 2013
- 4. Hi! Im LaDona Fazio At Clark University 13 years Hometown Sterling, MA Director, Advancement Services Love building reports that help colleagues make good decisions Favorite non-Blackbaud thing: Baking
- 5. Enrollment: 2,227 Undergraduate 976 Graduate Total BA Alumni with contact information 22,617 Relationship with Blackbaud Converted to The Raisers Edge in 2008 Transitioned from Harris Internet Solutions to NetCommunity Grow in 2010 University Advancement Team: 35 staff (5 in Advancement Operations)
- 6. Making good even betterDigital Life Hacks: Reunion and Events
- 7. Events Cheat Sheet Hack #1: Strategy First, then Technology Hack #2: Events Evolve Hack #3: A Little Design Can Go a Long Way Hack #4: Socialize Your Event Hack #5: Include the ASK
- 8. Hack #1 Strategy First, then Technology Todays focus is how Clark University has used NetCommunity to power some of their most complex annual events The strategy is still relevant across platforms These tips and tricks should span event size and type
- 9. Multi-Event Registrations How to structure multi-event registrations? All-Inclusive Packages A la Carte Events Hybrid of Both
- 10. Multi-Event Registrations Give the user a personalized experience Event Tracks. Separate registrations by Reunion event or group
- 11. Package Registrations Family/Homecoming/Reunion Weekend One event part multiple price levels Included all weekend events and meals Always ask for donation
- 12. A la Carte Registrations Family/Homecoming/Reunion Weekend One event part multiple price levels Included all weekend events and meals
- 13. Hybrid Package Registrations One event part online multiple Raisers Edge events Multiple package options includes most weekend events and meals Housing, alumni, athletics games and Camp Clark Optional
- 14. Hybrid Package Registrations One event part online multiple Raisers Edge events Multiple package options includes most weekend events and meals Housing, alumni athletics games, and Camp Clark optional A la Carte events by request
- 15. Multi-Event Registrations How do you build these complex events? No magic button, do what works for your organization.
- 16. Multi-Event Registrations Master Reunion Event -Registration Fees Meals Class Dinners Weekend Activities Class Events Dancing Under the Stars Golf/ Alumni Athletic Games Camp Clark Housing A la Cart辿 & Hybrid Building in The Raisers Edge The Raisers Edge event structure One master umbrella event Group events Multiple units on each event -Breakfast -Friday Dinner -Saturday Picnic -Each class has own unit for dinner -Classes can have more then one class event unit REUNION 2016 GROUP
- 17. Multi-Event Registrations Take advantage of Events 2.0 enhancements: Timed Units
- 18. Multi-Event Registrations Take advantage of new enhancements: Timed Units Variable Participant Attributes
- 19. Multi-Event Registrations Take advantage of new enhancements: Timed Units Variable Participant Attributes Preserved Carts
- 20. Multi-Event Registrations Take advantage of new enhancements: Timed Units Variable Participant Attributes Preserved Carts Upgraded Donation add-on with multiple designations
- 21. Hack #2 Events Evolve And so do your products BBNC Event Enhancements Events 2.0 Registration Form (2015) Integrated Events Calendar (7.1 1H 2017) Whos Coming List (7.1 SP1 July/August 2017) Digital Wallet Support (Coming Soon) Much, much more (2018)
- 22. Multi-Event Registrations Blackbaud Customizations No checkboxes
- 23. Multi-Event Registrations Blackbaud Customizations No checkboxes
- 24. Multi-Event Registrations Blackbaud Customizations No checkboxes Require the first unit
- 26. Multi-Event Registrations Style Parts Comment Out Code Email: lfazio@clark.edu Fresh Design
- 27. Hack #3 A Little Design Can Go a Long Way Reach out to your peers or to Blackbaud to determine feasibility Make sure your pages, forms, and emails are all mobile responsive
- 28. Hack #4 Socialize Your Event Include a Whos Coming List on your pages Add social sharing to your confirmation screens Include social widgets on your event landing pages
- 29. Hack #5 Include the ASK You can simply include Giving links on your event pages Or you can include the option on your forms
- 30. Making good even betterQuestions?
- 31. Thank you
Editor's Notes
- #4: Sarah
- #5: LaDona
- #6: LaDona can you give the overview of Clark? The audience always seems to find this helpful.
- #8: Sarah Intro to topic and caveat that we are focused on BBNC and complex events
- #9: Sarah Intro to topic and caveat that we are focused on BBNC and complex events
- #11: LaDona -Needed to build Reunion registration -After building Reunion as one track, we decided the following year to build class tracks -Tracks give a personalized experience where alumni are able to view only their events, meetings, dinners and receptions. -You are able to place emphasis on their class speakers and events in a way that wasnt possible in one large grouped track. -We also found that it eliminated event envy between the classes.
- #12: ALWAYS ASK FOR DONATION: Clark saw a 52% increase in donations from 2015 to 2016 Reunion with multiple designations
- #14: ALWAYS ASK FOR DONATION: Clark saw a 52% increase in donations from 2015 to 2016 Reunion with multiple designations
- #17: LaDona -The structure is built in RE several weeks before the online registration is built -One master event that has ALL attendees -We use an event group in RE to group the master event with all of the other weekend events. -Because there are 80+ weekend events, we actually group the events into categories and use units for individual event.
- #22: Sarah Intro to topic and caveat that we are focused on BBNC and complex events
- #28: Sarah
- #29: Sarah
- #30: Sarah