The digital marketing assignment discusses Listerine's campaign strategy during the 2014 FIFA World Cup. It introduces Listerine and its history. It then outlines the strategies used, including digital advertisements, TV media, social media platforms like Facebook and Twitter, and a webpage. Charts are presented showing Listerine's sales increased from 2013 to 2014, with sales reaching nearly $20 billion in the second quarter of 2014. The presentation concludes with thanks from the presenters.
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Digital marketing
1. Digital Marketing Assignment
? Topic: Campaign strategy of
Listerine during FIFA 2014
Presented by:
Tonmoy Bora
Rohit Nair
Sahil Jain
Sanjeev Sharma
Shikha Paul
Ruchi Shukla
