DIGITAL MARKETING
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The document discusses digital marketing and search engine optimization (SEO). It defines digital marketing and lists some basic types like websites, SEO, social media marketing, and email marketing. It then focuses on SEO, describing techniques like on-page and off-page optimization. Key topics covered include keyword research, meta tags, important tools, best places for keywords, and verifying websites are W3C compliant.
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DIGITAL MARKETING
- 1. DIGITAL MARKETING A NEW TREND SETTER VINIT DHEER - TEAM KARYASHAL
- 2. DIGITAL MARKETING The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. VINIT DHEER - TEAM KARYASHAL
- 3. BASIC TYPES OF DIGITAL MARKETING WEBSITE SEO SEM SMODIGITAL ANALYTICS EMAIL MARKETING ONLINE REPUTATION MANAGEMENT VINIT DHEER - TEAM KARYASHAL
- 4. SEO (SEARCH ENGINE OPTIMIZATION) SEO SITE ANALYSIS KEYWORD SEARCH COMPETITOR ANALYSIS ON PAGE SEO OFF PAGE SEO REPORTING VINIT DHEER - TEAM KARYASHAL
- 5. How does a Search Engine Work? VINIT DHEER - TEAM KARYASHAL
- 6. SEO techniques are classified into two broad categories: White Hat SEO Techniques that search engines recommend as part of a good design. Black Hat SEO Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing. VINIT DHEER - TEAM KARYASHAL
- 7. IMPORTANCE OF META TAGS TITLE : An HTML TITLE tag is put inside the head tag. The page title is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites. VINIT DHEER - TEAM KARYASHAL
- 8. Important tools for SEO work: Google Keyword Planner Google Analytics Alexa.com Ahrefs.com Woorank.com Deadlinkchecker.com Google.com/trends Serpbook.com Google webmaster tool (Adding your website) VINIT DHEER - TEAM KARYASHAL
- 9. Best Places to Put Keywords Keywords in the <title> tag(s). Keywords in the <meta name="description">. Keywords in the <meta name="keyword">. Keywords in <h1> or other headline tags. Keywords in the <a href="http://yourcompany.com">keywords</a> link tags. Keywords in the body copy. Keywords in alt tags. Keywords in <!-- insert comments here> comments tags. Keywords in the URL or website address. VINIT DHEER - TEAM KARYASHAL
- 10. VERIFYING A WEBSITE You design and develop a website but how would you know if you have put all the HTML syntax in a correct way. Most browsers do not complain against your wrong syntax, but wrong is wrong. Q. What is W3C Compliance? W3C is the World Wide Web Consortium and since 1994, the W3C has provided the guidelines by which websites and webpages should be structured and created. Here are the links to validate your web pages: Validate HTML/XHTML File against W3C Standard HTML/XHTML Validator. (http://validator.w3.org/) Validate CSS File against W3C Standard CSS Validator. (link : http://jigsaw.w3.org/css-validator/) VINIT DHEER - TEAM KARYASHAL
- 11. Rules for W3C Compliance The following rules are to be following while developing a webpage: Use XHTML declaration statements to start every XHTML page Every tag must be closed. The head and body tags are now mandatory. Empty tags get a terminating slash. An empty tag is a tag that doesn't require an end tag. Examples include <br> and <hr>. VINIT DHEER - TEAM KARYASHAL
- 12. All tags must be lower-case. This does not apply to attributes, only tags. For example, both of these formats are acceptable under the XHTML DTD: Tags may not be nested. One <form> tag cannot be inside another <form> tag. If your code contains a &, it must be written as &. Any use of CSS should use all lower-case letters. Img <img> tags must have alt. VINIT DHEER - TEAM KARYASHAL
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