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DIGITAL
MARKETING
What is Digital
Marketing?
 The use of digital channels to market products and services in
order to reach consumers.
 It aims to promote products and services.
 By Utilizing internet platforms like Email,social media ,web
based advertising and also text and multimedia messages.
Why Digital Marketing ?
 Digital Marketing is very important because it helps businesses
reach and engage with their target audience effectively
 Increase brand awareness
 Drive website traf鍖c
 Generate leads
 Boost sales and revenue in the digital age
B2B Marketing
B2B Marketing or business-to-business marketing,involves selling
products or services from one business to another.
B2C Marketing
B2C Marketing or business-to-customer marketing,involves selling
products or services directly to individual consumers rather than other
businesses.
V/S
Components
Types of DM
Process of optimizing your website
and content to rank higher in search
engine results pages, driving more
organic tra鍖c to your site
Search Engine
Optimization
Content Marketing Content marketing is a strategy
focused on creating and distributing
valuable,relevant and consistent
content to attract and engage a
speci鍖c audience.
Types of DM
SMM involves using social media
platforms to promote
products,services or content by
creating posts,images,videos and
other content to engage with
audience to build brand awareness
Social Media
Marketing
PPC Marketing Pay per Click (PPC) marketing is an
advertising model where advertisers
pay a fee each time their Ad is
clicked.
Types of DM
A鍖liate Marketing is an digital
marketing tactic that lets someone
make money by promoting another
person's business
A鍖liate Marketing
In鍖uencer Marketing In鍖uencer Marketing is when brands
team up with individuals who have a
large and engaged following on
social media to promote their
products or services.
Types of DM
It involves sending emails to a
targeted audience to promote
products,services or content as well
as to build relationship,generate
leads, and drive sales
Email Marketing
Mobile Marketing Digital marketing strategy that
allows you to engage with your target
audience through their mobile
devices,such as smartphones and
tablets. Via SMS,MMS,Social media
noti鍖cation,etc.
Bene鍖ts of DM
Digital marketing offers several bene鍖ts including increased
reach ,targeted audience
engagement,cost-effectiveness,easy measurement of
results and adaptability to changes in real-time.
 Broad graphic reach: When you post an Ad
online,people can see it no matter where they are.
 Cost Ef鍖ciency: By comparing traditional
marketing,digital marketing gives you much more
鍖exibility and contact customer for your Ad spend.
Bene鍖ts of DM
 Quanti鍖able results: By digital marketing software and
platforms automatically track the number of desired
conversions that you get whether the means of email
open rates,visit your home page or direct purchases.
 Easier personalization: Digital marketing allows you to
gather all customer data in a way that of鍖ine marketing
cant.Data collect digitally much more precise and
speci鍖c.
 More connection with customer: DM lets You
communicate with your customer in real time and also
let them communicate with You.
How to create a
Digital Marketing
Strategy?
1. Set Smart Goals
2. Identify Your audience
3. Create a Budget
4. Select Your Digital marketing
Channels
5. Re鍖ne Your Marketing Efforts
DIGITAL MARKETING
CREATES GROWTH
The more You embrace the
possibilities the more You will
be able to realise your
company potential.
THANK YOU

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DIGITAL MARKETING & CONTENT CREATION

  • 2. What is Digital Marketing? The use of digital channels to market products and services in order to reach consumers. It aims to promote products and services. By Utilizing internet platforms like Email,social media ,web based advertising and also text and multimedia messages.
  • 3. Why Digital Marketing ? Digital Marketing is very important because it helps businesses reach and engage with their target audience effectively Increase brand awareness Drive website traf鍖c Generate leads Boost sales and revenue in the digital age
  • 4. B2B Marketing B2B Marketing or business-to-business marketing,involves selling products or services from one business to another. B2C Marketing B2C Marketing or business-to-customer marketing,involves selling products or services directly to individual consumers rather than other businesses.
  • 5. V/S
  • 7. Types of DM Process of optimizing your website and content to rank higher in search engine results pages, driving more organic tra鍖c to your site Search Engine Optimization Content Marketing Content marketing is a strategy focused on creating and distributing valuable,relevant and consistent content to attract and engage a speci鍖c audience.
  • 8. Types of DM SMM involves using social media platforms to promote products,services or content by creating posts,images,videos and other content to engage with audience to build brand awareness Social Media Marketing PPC Marketing Pay per Click (PPC) marketing is an advertising model where advertisers pay a fee each time their Ad is clicked.
  • 9. Types of DM A鍖liate Marketing is an digital marketing tactic that lets someone make money by promoting another person's business A鍖liate Marketing In鍖uencer Marketing In鍖uencer Marketing is when brands team up with individuals who have a large and engaged following on social media to promote their products or services.
  • 10. Types of DM It involves sending emails to a targeted audience to promote products,services or content as well as to build relationship,generate leads, and drive sales Email Marketing Mobile Marketing Digital marketing strategy that allows you to engage with your target audience through their mobile devices,such as smartphones and tablets. Via SMS,MMS,Social media noti鍖cation,etc.
  • 11. Bene鍖ts of DM Digital marketing offers several bene鍖ts including increased reach ,targeted audience engagement,cost-effectiveness,easy measurement of results and adaptability to changes in real-time. Broad graphic reach: When you post an Ad online,people can see it no matter where they are. Cost Ef鍖ciency: By comparing traditional marketing,digital marketing gives you much more 鍖exibility and contact customer for your Ad spend.
  • 12. Bene鍖ts of DM Quanti鍖able results: By digital marketing software and platforms automatically track the number of desired conversions that you get whether the means of email open rates,visit your home page or direct purchases. Easier personalization: Digital marketing allows you to gather all customer data in a way that of鍖ine marketing cant.Data collect digitally much more precise and speci鍖c. More connection with customer: DM lets You communicate with your customer in real time and also let them communicate with You.
  • 13. How to create a Digital Marketing Strategy? 1. Set Smart Goals 2. Identify Your audience 3. Create a Budget 4. Select Your Digital marketing Channels 5. Re鍖ne Your Marketing Efforts
  • 14. DIGITAL MARKETING CREATES GROWTH The more You embrace the possibilities the more You will be able to realise your company potential.