The document discusses various digital marketing methods and tools. It covers how to create images using tools like Canva and Visme. It also discusses social media marketing on platforms like Facebook, Instagram, and Twitter. For Facebook, it explains how to create profile, pages, groups and ad campaigns. For Instagram, it covers creating an account and editing profile. For Twitter, it discusses creating an account and additional settings. The document provides guidance on using various digital marketing techniques for promoting products or services online.
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2. What is digital marketing?
? Digital marketing is the marketing of products or services using digital
technologies, mainly on the Internet, but also including mobile
phones, display advertising, and any other digital medium.
? Digital marketing methods
3. In order to create image for various platforms, we use various tools for it. Some
of them are:
? Canva
? Visme
And for Image reference, we can use different templates from various Places.
Such as:
? Google Images
? Shuttlestock
? Pexels
? Freepik
And for getting images from these sites without watermark, we can use
Leet.co.in. By copying the URL of the required image and placing it on the
leet.co.in site, we can generate the link to copy the image without watermark.
Image Creation
4. ? Social media marketing is the use of social media platforms and websites to
promote a product or service.
? Social Media Platforms includes:
Social Media Marketing
5. ? Blog
? Video
? Image
? GIF
? Infographics
? Memes
? Text
? Question and Answer
? Did you know
? Tips
? Quotes
? Podcast
? Live streaming
Types of Social Posts
6. First, we will create a facebook profile where we will fill all our details like:
1) profile photo
2) cover photo
3) personal details
4) contact details
We can even Post our photos, videos etc. We can even invite and add friends
on our profile.
Facebook
7. Facebook
Facebook page
? Click on Create button and then
select page option
? Then select the type of Category
for the Page
? Then Add the Page Name and
Page Category
? Then add Profile Photo and profile
Cover
Continue...
9. Facebook
Facebook Group
? To create a group, click on the
create button and then select
group option
? Then add the details on the dialog
box and click on Create Button
? Facebook Group