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Digital marketing for Start-up Businesses

Priyal Thakkar
Priyal Thakkar

A small and useful guide about how to cope up with the current pandemic situation and growth of a small business. This is based on my own self-learning and experiences for my own business during lockdown. Please check rainbowmonkey.in for my work :)

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DIGITAL MARKETING GUIDE FOR START-UPS By Priyal Thakkar
FIRSTLY ID LIKE TO CONGRATULATE YOU ON STARTING UP YOUR OWN BUSINESS. IT TAKES CERTAIN AMBITION AND CHARACTER, (ALSO GUTS IS A REAL OBVIOUS THING TO HAVE) TO COME UP WITH A NEW BUSINESS OF YOUR OWN. HELLOPEEPS!
PRIYAL THAKKAR, RAINBOW MONKEY Amidst these lonely and sad times of social distancing and isolation during a pandemic, this virus has a鍖ected the world in so many ways. Although the health and safety of human lives across the globe has to remain the highest priority. Whilst the impact, both biological and economical are difficult to predict, there have been patterns of a ripple e鍖ect surging through the digital world should the current trends continue. From deserted streets to abandoned restaurants, coronavirus has us all working from home to practice social distancing, and whether you are actually working from home or learning the next viral tik tok dance (we wont tell, we promise), we cant help but point out that this virus has a鍖ected so many businesses. CORONAVIRUSISAFFECTINGOURBUSINESSES
PRIYAL THAKKAR, RAINBOW MONKEY PEOPLE ARE MAKING GOOD USE OF INTERNET DOYOUKNOW? 34% 48%729% Increase in social media usage decrease in news paper sales Increase in Searches for High Moving Consumer Goods
AS YOU CAN SEE, NOT ONLY HAS THIS PANDEMIC AFFECTED THOUSANDS OF PEOPLES LIVES SOCIALLY, BIOLOGICALLY AND ECONOMICALLY, BUT IT ALSO IMPACTED THE INTANGIBLE, DIGITAL WORLD. AT UNPRECEDENTED TIMES LIKE THESE, CONSUMERS APPEAR TO BE MORE RESPONSIVE TO DIGITAL MARKETING AS MORE OF THEIR LIVES ARE LIVED ONLINE. PRIYAL THAKKAR, RAINBOW MONKEY
PRIYAL THAKKAR, RAINBOW MONKEY SELLING YOUR ART IS IMPORTANT BENEFITS The ability to interact with your prospects and learn exactly what they are looking for The ability to reach a global marketplace You can save money and reach more customers for less money than traditional marketing methods Get to know your audience and allow them to know you personally which can help to create brand loyalty You can track responses to your marketing efforts immediately DIGITALMARKETINGFORSMALLBUSINESSES
SOME INSIGHTS OF MY LAST INSTAGRAM PROMOTION PRIYAL THAKKAR, RAINBOW MONKEY Its so cheap!
SOME INSIGHTS OF MY LAST INSTAGRAM PROMOTION PRIYAL THAKKAR, RAINBOW MONKEY Now I know what people and regions to target, what age group to keep in ming for certain kind of posts
PRIYAL THAKKAR, RAINBOW MONKEY KEEPATRACKOF ACTIVITIESONYOUR SOCIALMEDIA ACCOUNTS
PRIYAL THAKKAR, RAINBOW MONKEY DO IT NOW! DO IT NOW! DO IT NOW! DO IT NOW! DO IT NOW! Why would you choose to postpone putting time and e鍖ort into digital marketing? Di鍖erent small business owners may come up with a variety of reasons to avoid this form of marketing, but in the end, procrastination is still procrastination. Small businesses sometimes believe that they dont have the time or the money to be competitive online. They think they can only face so many challenges all at once and they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will evolve as time passes. They may even think the best strategy is simply to wait for customers to show up. Since they are a small business, they may think they only need a small number of customers. ITSNEVERTOOLATE THISISNOTANEFFECTIVEAPPROACH
PRIYAL THAKKAR, RAINBOW MONKEY RIGHT NOW. TODAY. THERES A GOOD CHANCE PEOPLE MIGHT ALREADY BE LOOKING FOR A BUSINESS LIKE YOURS, BUT IF THEY CANT FIND YOU EASILY, THEY ARE PROBABLY GOING TO CHOOSE SOMEONE ELSE. BUT YOU WANT YOUR BUSINESS TO GROW BIG
PRIYAL THAKKAR, RAINBOW MONKEY WHEN SOMEONE HAS AN INTEREST IN YOUR BUSINESS, WHETHER IT IS IN YOUR NICHE IN GENERAL OR IF THEY ARE CURIOUS ABOUT YOUR BRAND, THE FIRST THING THEY ARE GOING TO DO IS RESEARCH ONLINE AND SEE WHATTHEYCANFINDOUTABOUTYOU.
PRIYAL THAKKAR, RAINBOW MONKEY DO NOT PLAN TO BEAT THEM, OBSERVE AND SEE WHAT THEY HAVE TO TEACH YOU . When you look at what your competitors are doing, you will get some idea of what is working and what isnt working. LEARNFROMYOURCOMPETITORS WHAT KIND OF CONTENT ARE THEY USING? HOW DO THEY COMMUNICATE THEIR BRAND? HOW WELL DO THEY ENGAGE WITH THE AUDIENCE? DO YOU THINK YOU CAN DO BETTER?
PRIYAL THAKKAR, RAINBOW MONKEY Make content not Dalgona co鍖ee. See how other big companies are marketing in the current pandemic. Keep your post trendy, smartly use trending hashtags. Create artwork that connects people emotionally with your Brand, displaying your product is not always important . YOURBUSINESSISOPENFORBUSINESS EVENWHENITSCLOSED
PRIYAL THAKKAR, RAINBOW MONKEY I posted this on Sunday 22nd March, one day before the lockdown in India started. People had nothing else to do, Right use of time, creativity and hashtags helped me gain these insights without any sort of promotional ads (trust me!) Next day I promoted the same thing on story, which you saw previously yea xyzxyxzyxzyxyxz xyzxyxzyxzyxyxzxyzxyzyxyxy xyzxyxzyxzyxy EXAMPLE As a start-up these are cool enough! Followers count was 728 which raised to 1000+
PRIYAL THAKKAR, RAINBOW MONKEY BIGCOMPANIESADVERTISEMENT No need of a physical product or photoshoots
PRIYAL THAKKAR, RAINBOW MONKEY FEWEXAMPLESCONTENTIMADE Lockdown special content for Twitter, LinkedIn, Google and Instagram-Whatsapp (stories only) (free tip: sort your content according to di鍖erent social media platforms as per the audience) Write the first word in your mind
PRIYAL THAKKAR, RAINBOW MONKEY TO MARKET PROFESSIONALLY, YOUD NEED LICENSED PICTURES & VECTORS www.vecteezy.com www.freepik.com www.pexels.com www.freephotos.cc www.unsplash.com www.pixabay.com FREESTOCKPHOTORESOURCES www.reshot.com www.stocksy.com www.stocksnap.io www.photos.icons8.com www.deathtostockphoto.com www.generated.photos
PRIYAL THAKKAR, RAINBOW MONKEY YOU CAN DIRECTLY USE AND EDIT ILLUSTRATIONS FOR YOUR POSTS www.openpeeps.com www.drawkit.io www.humaans.com www.stubborn.fun FREEILLUSTRATIONRESOURCES www.lukaszadam.com www.delesign.com www.illustrations.co www.usesmash.com
PRIYAL THAKKAR, RAINBOW MONKEY NEVEREVEREVERBUYFOLLOWERS, BOTSWILLFOLLOWYOUANDEVENWHENYOUGAINREALFOLLOWERS,YOUR TOTALFOLLOWERCOUNTSTAYSTHESAMEASTHESEBOTSWILLDISAPPEAR DONTUSEALOTOFHASHTAGS UNNECESSARYOROVERUSEOFHASHTAGSWILLLNOTHELP.USE2-7HASHTAGS ANDSOMETIMESNONEATALL.THISWILLGRADUALLYINCREASEYOURREACH. POSTATLEASTONEMEDIAEVERYDAY THISISAGOLDENRULEOFDIGITALMARKETINGONSOCIALMEDIAPLATFORMS, CONTINUETHISFORATLEAST45-60DAYSANDWAITFORTHEMAGICTOHAPPEN YOURBFFWONTEVENTELLYA!
I SELF-LEARNED FROM SOME ONLINE CLASSES AND BLOGS AND HELPED MY FASHION BUSINESS HOPE THIS HELPS Free feel to join the Design Startup Community, Whatsapp me on +91-9979443539 (work related only) DO CHECK RAINBOW MONKEY, DESSERTS FOR YOUR WARDROBE ;)

More Related Content

Digital marketing for Start-up Businesses

  • 1. DIGITAL MARKETING GUIDE FOR START-UPS By Priyal Thakkar
  • 2. FIRSTLY ID LIKE TO CONGRATULATE YOU ON STARTING UP YOUR OWN BUSINESS. IT TAKES CERTAIN AMBITION AND CHARACTER, (ALSO GUTS IS A REAL OBVIOUS THING TO HAVE) TO COME UP WITH A NEW BUSINESS OF YOUR OWN. HELLOPEEPS!
  • 3. PRIYAL THAKKAR, RAINBOW MONKEY Amidst these lonely and sad times of social distancing and isolation during a pandemic, this virus has a鍖ected the world in so many ways. Although the health and safety of human lives across the globe has to remain the highest priority. Whilst the impact, both biological and economical are difficult to predict, there have been patterns of a ripple e鍖ect surging through the digital world should the current trends continue. From deserted streets to abandoned restaurants, coronavirus has us all working from home to practice social distancing, and whether you are actually working from home or learning the next viral tik tok dance (we wont tell, we promise), we cant help but point out that this virus has a鍖ected so many businesses. CORONAVIRUSISAFFECTINGOURBUSINESSES
  • 4. PRIYAL THAKKAR, RAINBOW MONKEY PEOPLE ARE MAKING GOOD USE OF INTERNET DOYOUKNOW? 34% 48%729% Increase in social media usage decrease in news paper sales Increase in Searches for High Moving Consumer Goods
  • 5. AS YOU CAN SEE, NOT ONLY HAS THIS PANDEMIC AFFECTED THOUSANDS OF PEOPLES LIVES SOCIALLY, BIOLOGICALLY AND ECONOMICALLY, BUT IT ALSO IMPACTED THE INTANGIBLE, DIGITAL WORLD. AT UNPRECEDENTED TIMES LIKE THESE, CONSUMERS APPEAR TO BE MORE RESPONSIVE TO DIGITAL MARKETING AS MORE OF THEIR LIVES ARE LIVED ONLINE. PRIYAL THAKKAR, RAINBOW MONKEY
  • 6. PRIYAL THAKKAR, RAINBOW MONKEY SELLING YOUR ART IS IMPORTANT BENEFITS The ability to interact with your prospects and learn exactly what they are looking for The ability to reach a global marketplace You can save money and reach more customers for less money than traditional marketing methods Get to know your audience and allow them to know you personally which can help to create brand loyalty You can track responses to your marketing efforts immediately DIGITALMARKETINGFORSMALLBUSINESSES
  • 7. SOME INSIGHTS OF MY LAST INSTAGRAM PROMOTION PRIYAL THAKKAR, RAINBOW MONKEY Its so cheap!
  • 8. SOME INSIGHTS OF MY LAST INSTAGRAM PROMOTION PRIYAL THAKKAR, RAINBOW MONKEY Now I know what people and regions to target, what age group to keep in ming for certain kind of posts
  • 9. PRIYAL THAKKAR, RAINBOW MONKEY KEEPATRACKOF ACTIVITIESONYOUR SOCIALMEDIA ACCOUNTS
  • 10. PRIYAL THAKKAR, RAINBOW MONKEY DO IT NOW! DO IT NOW! DO IT NOW! DO IT NOW! DO IT NOW! Why would you choose to postpone putting time and e鍖ort into digital marketing? Di鍖erent small business owners may come up with a variety of reasons to avoid this form of marketing, but in the end, procrastination is still procrastination. Small businesses sometimes believe that they dont have the time or the money to be competitive online. They think they can only face so many challenges all at once and they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will evolve as time passes. They may even think the best strategy is simply to wait for customers to show up. Since they are a small business, they may think they only need a small number of customers. ITSNEVERTOOLATE THISISNOTANEFFECTIVEAPPROACH
  • 11. PRIYAL THAKKAR, RAINBOW MONKEY RIGHT NOW. TODAY. THERES A GOOD CHANCE PEOPLE MIGHT ALREADY BE LOOKING FOR A BUSINESS LIKE YOURS, BUT IF THEY CANT FIND YOU EASILY, THEY ARE PROBABLY GOING TO CHOOSE SOMEONE ELSE. BUT YOU WANT YOUR BUSINESS TO GROW BIG
  • 12. PRIYAL THAKKAR, RAINBOW MONKEY WHEN SOMEONE HAS AN INTEREST IN YOUR BUSINESS, WHETHER IT IS IN YOUR NICHE IN GENERAL OR IF THEY ARE CURIOUS ABOUT YOUR BRAND, THE FIRST THING THEY ARE GOING TO DO IS RESEARCH ONLINE AND SEE WHATTHEYCANFINDOUTABOUTYOU.
  • 13. PRIYAL THAKKAR, RAINBOW MONKEY DO NOT PLAN TO BEAT THEM, OBSERVE AND SEE WHAT THEY HAVE TO TEACH YOU . When you look at what your competitors are doing, you will get some idea of what is working and what isnt working. LEARNFROMYOURCOMPETITORS WHAT KIND OF CONTENT ARE THEY USING? HOW DO THEY COMMUNICATE THEIR BRAND? HOW WELL DO THEY ENGAGE WITH THE AUDIENCE? DO YOU THINK YOU CAN DO BETTER?
  • 14. PRIYAL THAKKAR, RAINBOW MONKEY Make content not Dalgona co鍖ee. See how other big companies are marketing in the current pandemic. Keep your post trendy, smartly use trending hashtags. Create artwork that connects people emotionally with your Brand, displaying your product is not always important . YOURBUSINESSISOPENFORBUSINESS EVENWHENITSCLOSED
  • 15. PRIYAL THAKKAR, RAINBOW MONKEY I posted this on Sunday 22nd March, one day before the lockdown in India started. People had nothing else to do, Right use of time, creativity and hashtags helped me gain these insights without any sort of promotional ads (trust me!) Next day I promoted the same thing on story, which you saw previously yea xyzxyxzyxzyxyxz xyzxyxzyxzyxyxzxyzxyzyxyxy xyzxyxzyxzyxy EXAMPLE As a start-up these are cool enough! Followers count was 728 which raised to 1000+
  • 16. PRIYAL THAKKAR, RAINBOW MONKEY BIGCOMPANIESADVERTISEMENT No need of a physical product or photoshoots
  • 17. PRIYAL THAKKAR, RAINBOW MONKEY FEWEXAMPLESCONTENTIMADE Lockdown special content for Twitter, LinkedIn, Google and Instagram-Whatsapp (stories only) (free tip: sort your content according to di鍖erent social media platforms as per the audience) Write the first word in your mind
  • 18. PRIYAL THAKKAR, RAINBOW MONKEY TO MARKET PROFESSIONALLY, YOUD NEED LICENSED PICTURES & VECTORS www.vecteezy.com www.freepik.com www.pexels.com www.freephotos.cc www.unsplash.com www.pixabay.com FREESTOCKPHOTORESOURCES www.reshot.com www.stocksy.com www.stocksnap.io www.photos.icons8.com www.deathtostockphoto.com www.generated.photos
  • 19. PRIYAL THAKKAR, RAINBOW MONKEY YOU CAN DIRECTLY USE AND EDIT ILLUSTRATIONS FOR YOUR POSTS www.openpeeps.com www.drawkit.io www.humaans.com www.stubborn.fun FREEILLUSTRATIONRESOURCES www.lukaszadam.com www.delesign.com www.illustrations.co www.usesmash.com
  • 20. PRIYAL THAKKAR, RAINBOW MONKEY NEVEREVEREVERBUYFOLLOWERS, BOTSWILLFOLLOWYOUANDEVENWHENYOUGAINREALFOLLOWERS,YOUR TOTALFOLLOWERCOUNTSTAYSTHESAMEASTHESEBOTSWILLDISAPPEAR DONTUSEALOTOFHASHTAGS UNNECESSARYOROVERUSEOFHASHTAGSWILLLNOTHELP.USE2-7HASHTAGS ANDSOMETIMESNONEATALL.THISWILLGRADUALLYINCREASEYOURREACH. POSTATLEASTONEMEDIAEVERYDAY THISISAGOLDENRULEOFDIGITALMARKETINGONSOCIALMEDIAPLATFORMS, CONTINUETHISFORATLEAST45-60DAYSANDWAITFORTHEMAGICTOHAPPEN YOURBFFWONTEVENTELLYA!
  • 21. I SELF-LEARNED FROM SOME ONLINE CLASSES AND BLOGS AND HELPED MY FASHION BUSINESS HOPE THIS HELPS Free feel to join the Design Startup Community, Whatsapp me on +91-9979443539 (work related only) DO CHECK RAINBOW MONKEY, DESSERTS FOR YOUR WARDROBE ;)