Digital Marketing Introduction
Download as KEY, PDF
4 likes668 views
This document provides an introduction to digital marketing. It discusses push vs pull marketing and lists some common digital marketing channels and tools. These include search engine optimization, blogging, social media, email marketing, and analytics. The key messages are that digital marketing is about permission rather than interruption, and that the first steps are to understand the available tools, devise a strategy to meet measurable goals, and then implement a digital marketing plan.
![Search Engine
Optimisation
Getting Found
Keyword [Long vs Short Tail]
On - Off Page SEO
Link building
Organic & Paid Search (PPC)
Google Analytics
Search is king
Search you can take to the bank!!](https://image.slidesharecdn.com/digitalmarketingintroduction-12514749094648-phpapp03/85/Digital-Marketing-Introduction-9-320.jpg)
Digital Marketing Introduction
- 1. Digital Marketing - Intro & First Steps... Raphael ODonoghue MMII
- 2. Digital Marketing - Intro Should you be on Facebook? Are you blogging or Twittering What is Web 2.0 Most 鍖rms view digital marketing as a new way to market rather than a new way of improving their marketing
- 3. What is Digital Marketing How does Digital Marketing drive business value? What are DM tools?
- 4. What is Digital Marketing How does Digital Marketing drive business value? What are DM tools?
- 5. Push vs Pull Marketing @9A318( 75:!;+' B1%C?"138( 7=587=-' -=9!;' ='>31#8( ;10'3(,?%78( ;".@A2BC'8' )D' 4+567'8' 637893:318( )59:;7<7' ;393<01234&5( =>-;!+' -?<6' !"#$%"&'()*+,-.(/01234&5( !"#$%"&'()*++,'-./012"3' Interuption vs Permission
- 6. Digital Marketing Digital Marketing Channels Branding Technology Customer Insight DM Strategy Communications Planning & Implementation E-Marketing CRM & Database Management
- 8. Lets take a selection of tools...
- 9. Search Engine Optimisation Getting Found Keyword [Long vs Short Tail] On - Off Page SEO Link building Organic & Paid Search (PPC) Google Analytics Search is king Search you can take to the bank!!
- 10. Blogging Start the conversation Interesting, Relevant and up to date information Helps with keyword search Back links help with search Blogging helps with SEO
- 11. Social Media is Inbound Marketing
- 12. E-Mail Marketing
- 13. E-Mail Marketing
- 14. Measure | Track |
- 16. Understand the range of Devise a Digital Digital Marketing Marketing Tools Strategy Identify Measurable and 鍖nally... and realistic walk before goals you WIKI! Engagement is a dialogue - helping your clients achieve their goals
- 17. Digital Marketing your next steps... Raphael ODonoghue MMII