Digital marketing portfolio
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Le Thi Thu Trang's digital marketing portfolio summarizes her core competencies which include digital strategy and planning, analytics, pay per click advertising, and social media marketing. She provides an example campaign for "Hot Summer Sale" that achieved a 50% revenue lift, 4.21% conversion rate, 43.2% increase in website traffic, and 21.7% return visitors. The portfolio details her 4 years of experience in digital marketing and contact information.
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- 1. LE THI THU TRANG DIGITAL MARKETING PORTFOLIO
- 2. Digital Strategy and integrated planning Analytical skills for managing and reporting Pay per click / AdWords Social media marketing Customer Data, Marketing Insight and Analytics 4years experience in Digital Marketing CORE COMPENTENCIES
- 3. DIGITAL STRATEGY & INTEGRATED PLANNING Digital strategy
- 4. DIGITAL STRATEGY & INTEGRATED PLANNING Integrated planning
- 5. PAY PER CLICK/ ADWORDS
- 6. PAY PER CLICK/ ADWORDS
- 7. SOCIAL MEDIA MARKETING Campaign magement
- 8. SOCIAL MEDIA MARKETING Create content
- 9. MARKETING INSIGHT & ANALYTICS
- 10. ANALYTICAL SKILLS FOR MANAGING AND REPORTING
- 11. BEST PRACTICE Campaign: Hot summer sale
- 12. Campaign: Campaign Recap B湛ng gi叩 s畛c n坦ng 叩t n畉ng h竪 Brand: Mymall Duration: 17/04 24/04/2015 Budget*: 98.000.000 VND Medium: Online banner ads Landing page: https://mymall.vn/ran-ran-mua- sam/bung-gia-soc-nong-at-nang- he.html Budget Allocation by Channels 41% 18% 27% 14% Budget Allocation Google display network Facebook Paragon CMW
- 13. KPI by Channels Data of Website Provider Google Analytic Data Impression Click CTR Visits Pages/ session Bounce Rate Avg Visit Duration Transacti ons GDN 1.956.061 15.253 0,78% 12.472 1,10 94,24% 0:00:21 0 Facebook 4.645.620 17.569 0,38% 14.184 1,84 66,35% 0:02:56 18 Paragon 11.911.357 14.505 0.12% 10.526 1,21 89,16% 0:00:36 4 CMW 7.542.471 20.875 0.28% 15.936 1,72 69,95% 0:02:12 26 CAMPAIGN AVERAGE 26.055.509 68.202 0.39% 53.118 1,47 79,92% 00:01:31 48 CTR: Click Through Rate Best Worst
- 14. Facebook Impression 4.548.613 Click 17.209 CTR 0,38% Visits 14.270 Pageview 8.888 Transaction 18 Type of website Buying tactic Social network CPC (Cost per click) Banner format Position JPG (1.200x600) Desktop newsfeed, Right column desktop Start End 17/04/2015 24/04/2015
- 15. CMW Impression 7.542.471 Click 15.831 CTR 0,12% Visits 15.980 Pageview 27.427 Transaction 26 Type of website Buying tactic Facebook CPC Banner Format Position Banner (470x46) Desktop newsfeed Start End 18/04/2015 24/04/2015
- 16. The campaign achieved + 50% revenue lift 4,21% e-commerce conversion rates + 43,2% website traffic 21,7% return visitors
- 17. CONTACT INFORMATION Ms. Trang Le thutrang161@gmail.com 0167.458.3196