際際滷

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Dipankar Chatterjee
Sr. SEO Analyst at Capital Numbers
Quick Intro About Me:
With over 5 years of SEO experience, I focus on driving organic growth and enhancing
online visibility. As a Senior SEO Analyst at Capital Numbers, I specialize in advanced on-
page optimization and leverage AI tools to expand global market reach. I collaborate with
content and web development teams to implement best SEO practices that boost traffic and
lead generation. My expertise includes technical SEO, quality link building, content
marketing, and social media optimization, consistently improving keyword rankings and
conversion rates. Im dedicated to delivering impactful results and helping brands achieve
their digital marketing goals.
Current Portfolio
Website: www.capitalnumbers.com. Assigned
Date: 1st. Feb.2023
Objective:
 To increase Organic Traffic for the website
from US and other location
 Increase Organic Conversion
For the next few slides, I have shared the
current website traffic and conversion status
for the previous month.
Traffic Acquisition Report for the month
January 2023
Top 10 Landing Pages Traffic Update for the month of January 2023
Demographic Traffic Report from Organic/Referral for the month of
January 2023
Traffic Acquisition Report: Compare {January 2023 to Jan 2024}
As per GA4, Organic traffic was increased by 19% and conversion 128 conversion acquired. From Referral traffic was increased by 24%
and 141 conversion acquired.
Strategies Implemented:
 Worked on Technical SEO
 On-page Optimization
 Landing Page Optimization
 Keywords Research
 Quality Link Buidling
Top Landing Pages Traffic Report : Compare {January 2023 to Jan 2024}
As per GA4 data blog traffic was increased by almost 300%, custom software development landing page traffic was increased by
97%
In-depth Strategies Implemented
 Keyword Research & Optimization: Conducted keyword research to identify relevant terms for your business, including LSI (Latent
Semantic Indexing) keywords, mid-range competitive keywords, and location-based keywords. Incorporated the approved keywords
into landing pages, in-house blogs, and third-party content. Additionally, optimized Meta Titles and Descriptions with the relevant
keywords.
 Quality Content Creation: Published valuable tech blogs targeting CTOs and thought leadership pieces on LinkedIn. Restructured
blog layouts and internal linking, and optimized case study content by incorporating targeted keywords.
 Technical SEO: Performed a thorough website audit using Google Search Console (GSC) to identify issues such as 404 errors,
duplicated canonical tags, pages not indexed, and others. Collaborated with the development team to resolve these issues and
increase the website's crawl budget.
 On-Page SEO: Restructured the sitemap and robots.txt file. Collaborated with developers to improve page speed for both desktop
and mobile versions. Suggested a new website structure and additional landing pages based on competitor research. Implemented
internal linking between landing pages.
 Link Building: Developed a report to identify quality backlinks to acquire and worked on removing spam backlinks with the
assistance of an SEO executive. Also reached out to third-party admins for content collaboration opportunities.
 User Experience (UX): Proposed landing page designs to improve navigation and mobile usability.
Last 3 Month Traffic Comparison from GA4
 Organic Traffic was increased by almost 100% in last 3 month where as conversion was increased by 28%.
 Referral Traffic was increase by 56% in last 3 month.
Last 3 Month Traffic Comparison from GSC
As per the search console report In last 3 month from July to Sept 2024 compared to previous year we have increased Total
click, Impression, Improve the average CTR and average position
Countries Wise Traffic Report from GSC
As per search console report we have
increased countries wise clock and
impression to get quality traffic and
conversion.
Strategies Implemented:
 Implemented location wise keywords
 Location-wise based paid directory
listing
 Paid article submission on high DA
website having traffic from these
countries
 Press Release
Traffic Report For The Blog Page
As per the search console report, blog
traffic was improved compared to the
previous year.
Strategies Implemented:
1. Published in-depth Tech Comparisons
blogs.
2. Thought Leadership blogs
3. Blog post optimization with NLP
keywords and LSI keywords
4. Blog promotion to various channels
Contact Details
Name: Dipankar Chatterjee
Email id: Dipankar.dhanbad@gmail.com
Phone Number: 8017764827/8777391150
LinkedIn Profile Link: https://www.linkedin.com/in/dipankarchatterjee
Thank you for reviewing my portfolio. I'd love to discuss how I can contribute to your team and help achieve your business goals. Feel
free to reach out for an interview or to explore potential collaboration opportunities.
Ad

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Ad

Digital Marketing Portfolio - Current Job

  • 1. Dipankar Chatterjee Sr. SEO Analyst at Capital Numbers Quick Intro About Me: With over 5 years of SEO experience, I focus on driving organic growth and enhancing online visibility. As a Senior SEO Analyst at Capital Numbers, I specialize in advanced on- page optimization and leverage AI tools to expand global market reach. I collaborate with content and web development teams to implement best SEO practices that boost traffic and lead generation. My expertise includes technical SEO, quality link building, content marketing, and social media optimization, consistently improving keyword rankings and conversion rates. Im dedicated to delivering impactful results and helping brands achieve their digital marketing goals.
  • 2. Current Portfolio Website: www.capitalnumbers.com. Assigned Date: 1st. Feb.2023 Objective: To increase Organic Traffic for the website from US and other location Increase Organic Conversion For the next few slides, I have shared the current website traffic and conversion status for the previous month. Traffic Acquisition Report for the month January 2023
  • 3. Top 10 Landing Pages Traffic Update for the month of January 2023
  • 4. Demographic Traffic Report from Organic/Referral for the month of January 2023
  • 5. Traffic Acquisition Report: Compare {January 2023 to Jan 2024} As per GA4, Organic traffic was increased by 19% and conversion 128 conversion acquired. From Referral traffic was increased by 24% and 141 conversion acquired. Strategies Implemented: Worked on Technical SEO On-page Optimization Landing Page Optimization Keywords Research Quality Link Buidling
  • 6. Top Landing Pages Traffic Report : Compare {January 2023 to Jan 2024} As per GA4 data blog traffic was increased by almost 300%, custom software development landing page traffic was increased by 97%
  • 7. In-depth Strategies Implemented Keyword Research & Optimization: Conducted keyword research to identify relevant terms for your business, including LSI (Latent Semantic Indexing) keywords, mid-range competitive keywords, and location-based keywords. Incorporated the approved keywords into landing pages, in-house blogs, and third-party content. Additionally, optimized Meta Titles and Descriptions with the relevant keywords. Quality Content Creation: Published valuable tech blogs targeting CTOs and thought leadership pieces on LinkedIn. Restructured blog layouts and internal linking, and optimized case study content by incorporating targeted keywords. Technical SEO: Performed a thorough website audit using Google Search Console (GSC) to identify issues such as 404 errors, duplicated canonical tags, pages not indexed, and others. Collaborated with the development team to resolve these issues and increase the website's crawl budget. On-Page SEO: Restructured the sitemap and robots.txt file. Collaborated with developers to improve page speed for both desktop and mobile versions. Suggested a new website structure and additional landing pages based on competitor research. Implemented internal linking between landing pages. Link Building: Developed a report to identify quality backlinks to acquire and worked on removing spam backlinks with the assistance of an SEO executive. Also reached out to third-party admins for content collaboration opportunities. User Experience (UX): Proposed landing page designs to improve navigation and mobile usability.
  • 8. Last 3 Month Traffic Comparison from GA4 Organic Traffic was increased by almost 100% in last 3 month where as conversion was increased by 28%. Referral Traffic was increase by 56% in last 3 month.
  • 9. Last 3 Month Traffic Comparison from GSC As per the search console report In last 3 month from July to Sept 2024 compared to previous year we have increased Total click, Impression, Improve the average CTR and average position
  • 10. Countries Wise Traffic Report from GSC As per search console report we have increased countries wise clock and impression to get quality traffic and conversion. Strategies Implemented: Implemented location wise keywords Location-wise based paid directory listing Paid article submission on high DA website having traffic from these countries Press Release
  • 11. Traffic Report For The Blog Page As per the search console report, blog traffic was improved compared to the previous year. Strategies Implemented: 1. Published in-depth Tech Comparisons blogs. 2. Thought Leadership blogs 3. Blog post optimization with NLP keywords and LSI keywords 4. Blog promotion to various channels
  • 12. Contact Details Name: Dipankar Chatterjee Email id: Dipankar.dhanbad@gmail.com Phone Number: 8017764827/8777391150 LinkedIn Profile Link: https://www.linkedin.com/in/dipankarchatterjee Thank you for reviewing my portfolio. I'd love to discuss how I can contribute to your team and help achieve your business goals. Feel free to reach out for an interview or to explore potential collaboration opportunities.