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Digital Marketing Portfolio Review

In-Style Software Inc.
In-Style Software Inc.

The document discusses how today's audience is fragmented across various communication channels on the internet. It then highlights In-Style Digital Marketing's solutions for reaching audiences on social media and various consumer websites. These include features like advanced search engine optimization, interactive calendars, and custom product pages. Case studies show successes in generating growth and engagement for clients across industries such as utilities and entertainment.

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DIGITAL MARKETING | NOVEMBER 2009
THE AUDIENCE IS FRAGMENTED Todays audience is fragmented, specially on the Internet. We reach out to these communication channels to get in touch with the consumer We have to be where the consumer is
Social Media and the Consumer
Social Media and the Consumer
SUCCESS CASES PORTFOLIO
Consumer Web Portals Custom CMS for industry Web 2.0 solution includes Video, Audio, SEO, Facebook connect, and Ad server integration Database and contest management Skinnable product pages Multi-language Photo gallery admin
Consumer Websites: advanced features Interactive Calendar Skinnable/Custom product page
SEO: Warner Portal Images, pages, URLs tagged correctly 40% of traffic typically comes from search engines Google tries to measure how valuable content is for the user. Content relevancy Site rank Links to content Images & video in search results
Warner Brazil Success Case Featured by GeneXus.com 30% cost savings SEO friendly Friendly URLs Advanced Ajax & JavaScript interfaces
WEB 2.0 LARGEST STUDENT INTERNATIONAL ORGANIZATION AIESEC has 60,000 members in 100 countries and is present in 1,100 universities New website is a window to AIESEC on the web by integrating feeds from Blogs, YouTube, Twitter, Flickr Global & local
INTERACTIVE CONNECT WITH THE AUDIENCE Merged the clients idea with the target consumer Concept of fun street, entertaining to the young Latin consumer Uses flash but allows change through different buildings
INTERACTIVE SRP PRICING PLAN TOOL Communicate with the consumer via an interactive and fun tool instead of a survey. Measure every step. Present the utilities company in a friendly and modern space
Salt River Project Success Case First interactive tool SRP is the 3rd largest experience for SRP public power utility Marketing, One of Arizonas Communications and largest water IT departments suppliers involved Part of SRP mission Second phase now is obtaining energy approved for Q1 efficiency 2010
PROMOTIONAL MINI-SITES
MULTI MEDIA SITES INTERACTIVE MAP, FORUMS, CHAT - MULTI-LANGUAGE
Success Case: RBD - Rebelde RBD sold over 11 million records and toured world wide. InStyle worked with IT and Marketing departments in 6 countries. Designed, implemented and maintained the online strategy in three languages. Created database growth at a rate of 100,000 new subscribers per month Peaks of 2 million visitors per month,18,000 visitors in an hour, from 125 countries. Generated up to 90 news releases per month Established communication channels with consumers
VH1 OUTSOURCING ON RETAINER BASIS Outsourcing of website creation and maintenance
MySpace UK & US Themes design for global launch of new Profile Editor
Success Cases: Others MTV Latin America: Outsourcing of Vh1la for Argentina, Mexico and Brazil. MySpace UK and US: only agency selected to design 100+ themes for new theme editor. Three years managing Kudais online initiative, generating a high-traffic artist website Our clients have won multiple prizes for their fan base support Generating revenue and managing Ad campaigns since 2006.
SOCIAL NETWORKS WIDGETS AND APPLICATIONS Widgets and Applications for social networks. Grassroots promotion of the widgets through over 100 sites.
CORPORATE
E-COMMERCE
GAMES & CONTESTS Belinda game: 30,000 players Top score above 100K Quarterback Advergaming Client re-used for multiple clients Variable wind adds extra fun
COMMUNITY INTEGRATION Social Network-ed site with 15,000 members 125,000 subscribers Manage full online presence: site, mini-sites, advertising, social networks, SEO, forums, etc. Reach to over 400,000 fans MTV Awards, Latin Grammy Nominees
VIDEO & AUDIO PLAYERS STATE OF THE ART TECHNOLOGY State of the art technology incorporating secure flash streaming, AJAX, ratings, comments, skinning, and Ad server technology.
Working with Us This project has been very exciting and out of the entire process, you and your team at InStyle have been so consistently reliable with very very timely responses. Always on- schedule, love it! Hanna Shin, partner, Masq Marketing Inc.
A Global Company With offices in the US, Mexico, Brazil, and Uruguay, and clients in over ten countries, In-Style Digital Marketing is a true global organization, capable of resolving some of the most complex web problems .
Some of our Clients
IN-STYLE! DIGITAL MARKETING We get the audience DIEGO PRUSKY | PRESIDENT diego.prusky@instyledm.com | +1 (314)-922-6436 | www.instyledm.com USA: +1.888.880.8620 | Mexico: (55) 8421.8500 | Brasil: (11) 3070.3819 | UY: +598 (2) 710.5649

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Digital Marketing Portfolio Review

  • 1. DIGITAL MARKETING | NOVEMBER 2009
  • 2. THE AUDIENCE IS FRAGMENTED Todays audience is fragmented, specially on the Internet. We reach out to these communication channels to get in touch with the consumer We have to be where the consumer is
  • 3. Social Media and the Consumer
  • 4. Social Media and the Consumer
  • 6. Consumer Web Portals Custom CMS for industry Web 2.0 solution includes Video, Audio, SEO, Facebook connect, and Ad server integration Database and contest management Skinnable product pages Multi-language Photo gallery admin
  • 7. Consumer Websites: advanced features Interactive Calendar Skinnable/Custom product page
  • 8. SEO: Warner Portal Images, pages, URLs tagged correctly 40% of traffic typically comes from search engines Google tries to measure how valuable content is for the user. Content relevancy Site rank Links to content Images & video in search results
  • 9. Warner Brazil Success Case Featured by GeneXus.com 30% cost savings SEO friendly Friendly URLs Advanced Ajax & JavaScript interfaces
  • 10. WEB 2.0 LARGEST STUDENT INTERNATIONAL ORGANIZATION AIESEC has 60,000 members in 100 countries and is present in 1,100 universities New website is a window to AIESEC on the web by integrating feeds from Blogs, YouTube, Twitter, Flickr Global & local
  • 11. INTERACTIVE CONNECT WITH THE AUDIENCE Merged the clients idea with the target consumer Concept of fun street, entertaining to the young Latin consumer Uses flash but allows change through different buildings
  • 12. INTERACTIVE SRP PRICING PLAN TOOL Communicate with the consumer via an interactive and fun tool instead of a survey. Measure every step. Present the utilities company in a friendly and modern space
  • 13. Salt River Project Success Case First interactive tool SRP is the 3rd largest experience for SRP public power utility Marketing, One of Arizonas Communications and largest water IT departments suppliers involved Part of SRP mission Second phase now is obtaining energy approved for Q1 efficiency 2010
  • 15. MULTI MEDIA SITES INTERACTIVE MAP, FORUMS, CHAT - MULTI-LANGUAGE
  • 16. Success Case: RBD - Rebelde RBD sold over 11 million records and toured world wide. InStyle worked with IT and Marketing departments in 6 countries. Designed, implemented and maintained the online strategy in three languages. Created database growth at a rate of 100,000 new subscribers per month Peaks of 2 million visitors per month,18,000 visitors in an hour, from 125 countries. Generated up to 90 news releases per month Established communication channels with consumers
  • 17. VH1 OUTSOURCING ON RETAINER BASIS Outsourcing of website creation and maintenance
  • 18. MySpace UK & US Themes design for global launch of new Profile Editor
  • 19. Success Cases: Others MTV Latin America: Outsourcing of Vh1la for Argentina, Mexico and Brazil. MySpace UK and US: only agency selected to design 100+ themes for new theme editor. Three years managing Kudais online initiative, generating a high-traffic artist website Our clients have won multiple prizes for their fan base support Generating revenue and managing Ad campaigns since 2006.
  • 20. SOCIAL NETWORKS WIDGETS AND APPLICATIONS Widgets and Applications for social networks. Grassroots promotion of the widgets through over 100 sites.
  • 23. GAMES & CONTESTS Belinda game: 30,000 players Top score above 100K Quarterback Advergaming Client re-used for multiple clients Variable wind adds extra fun
  • 24. COMMUNITY INTEGRATION Social Network-ed site with 15,000 members 125,000 subscribers Manage full online presence: site, mini-sites, advertising, social networks, SEO, forums, etc. Reach to over 400,000 fans MTV Awards, Latin Grammy Nominees
  • 25. VIDEO & AUDIO PLAYERS STATE OF THE ART TECHNOLOGY State of the art technology incorporating secure flash streaming, AJAX, ratings, comments, skinning, and Ad server technology.
  • 26. Working with Us This project has been very exciting and out of the entire process, you and your team at InStyle have been so consistently reliable with very very timely responses. Always on- schedule, love it! Hanna Shin, partner, Masq Marketing Inc.
  • 27. A Global Company With offices in the US, Mexico, Brazil, and Uruguay, and clients in over ten countries, In-Style Digital Marketing is a true global organization, capable of resolving some of the most complex web problems .
  • 28. Some of our Clients
  • 29. IN-STYLE! DIGITAL MARKETING We get the audience DIEGO PRUSKY | PRESIDENT diego.prusky@instyledm.com | +1 (314)-922-6436 | www.instyledm.com USA: +1.888.880.8620 | Mexico: (55) 8421.8500 | Brasil: (11) 3070.3819 | UY: +598 (2) 710.5649