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Digital marketing strategy guide for techarcis

Subha Banerjee
Subha Banerjee

The document outlines a digital marketing strategy with the following key points: 1) The opportunity section involves reviewing current digital channel performance and setting future objectives based on market research. 2) The strategy section involves creating an overall digital strategy focused on customer acquisition, conversion, and retention. 3) The action section details specific tactics like content marketing, SEO, social media campaigns to implement the strategy.

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Digital Marketing Strategy - Subha Banerjee
Opportunity - Review current business contribution of digital channels through refining dashboards and set future objectives based on an in- depth marketplace review Strategy- Create overall digital channel strategy or specific strategy focused on customer acquisition (Reach), Conversion (Act and Convert) and customer retention and loyalty (long-term engagement) Action- Details of specific tactics to implement the strategy such as planning and integrating content marketing, SEO, Social media and Content marketing campaigns.
Challenges & Goals Improve User Experience Increase Traffic Meet Customer Demand Get More Customers Get Leads
WorkFlow
comScore, Nielsen, Google and Compete these are the tools we will use to research and learn more about our Keywords and Audience. Research Your Audience & Keywords Note: We need your Google analytics access.
Website Optimization Qualaroo, UserTesting.com, Inspectlet and SurveyMonkey these are the tools we can use to know why visitors leave, get confused or dont convert. Note: We need last conversion access page to set up goal.
Note: We will submit one content every week for web blog, white papers etc. We will send it to you for the consideration, after you approve we will use it.
SEO On page optimization & Off page Optimization: ON page: will start after development done. Off page: Over the years Google has moved to increase the weighting placed on brand like signals in their organic search algorithms. Note: We have stared profile creation for branding online .
SMO Twitter, Facebook, LinkedIn, YouTube etc. these are the SMO channels help Increase loyal and genuine fan engagement and Build Brand Loyalty. Note: We need access of your social media channels.
Profile Creations & Branding Note: We need a mail id like webmasters@techarcis.com to create profiles.
Return On Investment (ROI) Return-on-Investment (ROI) is key to any successful marketing initiative. After all, in business, its always important to see if your investments are profitable. While many people believe its too difficult to track and measure online marketing efforts, nothing could be further from the truth. ROI Calculator Google analytics Google webmasters tools Basic Google search Google Adwords Social media monitoring tools ROI Note: We will send you 15 days Google analytics report of visitor tracking and goal conversions.
WEB optimization Conclusion To build a prominent online marketing and manage it proficiently we need to follow the steps provided in the presentation for appropriate Branding of Techarcis.
This will help to acquire maximum traffic for the Website and generate customer revenues. This will improve the brand promotion and will generate maximum return on investment.

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Digital marketing strategy guide for techarcis

  • 2. Opportunity - Review current business contribution of digital channels through refining dashboards and set future objectives based on an in- depth marketplace review Strategy- Create overall digital channel strategy or specific strategy focused on customer acquisition (Reach), Conversion (Act and Convert) and customer retention and loyalty (long-term engagement) Action- Details of specific tactics to implement the strategy such as planning and integrating content marketing, SEO, Social media and Content marketing campaigns.
  • 3. Challenges & Goals Improve User Experience Increase Traffic Meet Customer Demand Get More Customers Get Leads
  • 5. comScore, Nielsen, Google and Compete these are the tools we will use to research and learn more about our Keywords and Audience. Research Your Audience & Keywords Note: We need your Google analytics access.
  • 6. Website Optimization Qualaroo, UserTesting.com, Inspectlet and SurveyMonkey these are the tools we can use to know why visitors leave, get confused or dont convert. Note: We need last conversion access page to set up goal.
  • 7. Note: We will submit one content every week for web blog, white papers etc. We will send it to you for the consideration, after you approve we will use it.
  • 8. SEO On page optimization & Off page Optimization: ON page: will start after development done. Off page: Over the years Google has moved to increase the weighting placed on brand like signals in their organic search algorithms. Note: We have stared profile creation for branding online .
  • 9. SMO Twitter, Facebook, LinkedIn, YouTube etc. these are the SMO channels help Increase loyal and genuine fan engagement and Build Brand Loyalty. Note: We need access of your social media channels.
  • 10. Profile Creations & Branding Note: We need a mail id like webmasters@techarcis.com to create profiles.
  • 11. Return On Investment (ROI) Return-on-Investment (ROI) is key to any successful marketing initiative. After all, in business, its always important to see if your investments are profitable. While many people believe its too difficult to track and measure online marketing efforts, nothing could be further from the truth. ROI Calculator Google analytics Google webmasters tools Basic Google search Google Adwords Social media monitoring tools ROI Note: We will send you 15 days Google analytics report of visitor tracking and goal conversions.
  • 12. WEB optimization Conclusion To build a prominent online marketing and manage it proficiently we need to follow the steps provided in the presentation for appropriate Branding of Techarcis.
  • 13. This will help to acquire maximum traffic for the Website and generate customer revenues. This will improve the brand promotion and will generate maximum return on investment.